The first Studio 6 opened in El Paso, TX, in 1999 with the transformation of an existing Motel 6 into an extended stay concept. The brand expanded its portfolio of locations in 2001 with the acquisition of 23 extended stay properties that were converted into Studio 6 with minimal capital investment. Currently, the Studio 6 portfolio comprises more than 100 properties, located in key markets such as Atlanta, Dallas, Houston, Seattle and Canada.
Studio 6 is strategically positioned between the upper end of the economy extended stay and lower end of the mid-price extended stay segments. The studios feature living areas and fully furnished kitchens along with linens and cookware, at an inclusive, transparent rate, competitive to the economy extended stay tier.
Studio 6’s brand marketing strategy, “Extend your stay, not your budget®”, has established a solid value positioning in the segment.