Motel 6 – An Iconic American Brand
The first Motel 6 opened in Santa Barbara, CA, in June 1962 and has been in continuous operation ever since. More than fifty years later, Motel 6 has become synonymous with the economy lodging segment and is currently the largest owner/operator/franchisor in the U.S. economy lodging segment with more than 1,400 motels operating in 49 states and five Canadian provinces. The brand’s assets are strategically located throughout the U.S. — close to airports, freeways and other thoroughfares.
Motel 6 is supported by an experienced brand management team and a best-in-class operating platform, each committed to protecting the brand’s core business strategy — providing a clean, comfortable room and great service. The consistent, unwavering commitment to this brand positioning has successfully established Motel 6 as an iconic American brand.
Studio 6 – Extended Stay Reinvented
The first Studio 6 opened in El Paso, TX, in 1999 with the transformation of an existing Motel 6 into an extended stay concept. The brand expanded its portfolio of locations in 2001 with the acquisition of 23 extended stay properties that were converted into Studio 6 with minimal capital investment. Currently, the Studio 6 portfolio comprises more than 100 properties, located in key markets such as Atlanta, Dallas, Houston, Seattle and Canada.
Studio 6 is strategically positioned between the upper end of the economy extended stay and lower end of the mid-price extended stay segments. The studios feature living areas and fully furnished kitchens along with linens and cookware, at an inclusive, transparent rate, competitive to the economy extended stay tier.
Studio 6’s brand marketing strategy, “Extend your stay, not your budget®”, has established a solid value positioning in the segment.