Motel 6’s fifth annual holiday survey reveals vacationers are both “trip-stacking” and more likely to try new activities this upcoming season
DALLAS (Oct. 27, 2022) – New data from leading economy lodging brand, Motel 6, reveals nearly three in five (57%) travelers plan to “trip-stack” this winter by adding another destination or trip directly following or leading up to their existing travel plans.
This year’s holiday survey, Motel 6’s fifth annual, included 2,000 respondents with travel plans. The survey found those planning to “trip-stack” say they are choosing to do so because the holidays are the only time when friends and family are available to travel (67%). When it comes to travel, over half (52%) of respondents plan to cross an average of three state lines and plan to stay at a hotel or motel (46%) for their trips.
“The holidays are a great time to bring back favorite activities or to try entirely new experiences alongside loved ones,” said Rob Palleschi, CEO of Motel 6. “With so many travelers adding stops throughout their holiday trips this year and exploring new activities and experiences, we look forward to being a comfortable spot to rest along the way – no matter where your travels take you.”
Even though almost three-quarters (71%) of travelers report they’re more likely to try a new activity during a winter vacation than summer, respondents admitted they’ve never partaken in classic winter activities such as building a snowman (33%) or engaging in snowball fights (30%). This could be because out of the quarter (25%) of respondents who don’t regularly experience snow where they live, over half (54%) have never seen snow at all. But, regardless of their typical weather forecast, nearly three in four (72%) hope to see snow during the holidays.
About the Survey
This random double-opt-in survey of 2,005 Americans who are planning to travel this holiday season was commissioned by Motel 6 between September 16 and September 28, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
About Motel 6
Motel 6 is an economy lodging brand with franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 30 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information, visit www.motel6.com.
About Studio 6
Studio 6 welcomes travelers at more than 175 locations in key extended stay markets in the U.S. and Canada, allowing guests to “Extend your stay, not your budget®”. The studios feature living areas and fully furnished kitchens along with linens and cookware and free Wi-Fi at an inclusive, transparent rate, competitive to the economy extended stay tier. For more information, visit staystudio6.com.