Motel 6 Partners With Share Winter Foundation and Indy Pass to Make Ski Trips More Accessible This Winter

Economy lodging brand will fund transportation for 200+ children in Midwest to hit the slopes

DALLAS (Nov. 29, 2022) – For a second year in a row, Motel 6 is working to make winter sports more accessible to children and individuals across the U.S. through two partnerships that aim to ease the financial burdens of skiing and snowboarding.

Through its partnership with the Share Winter Foundation, an organization dedicated to improving the lives, health and fitness of children through winter sports, Motel 6 is funding the transportation to and from ski resorts for over 200 children from six Midwest-based organizations: Corbeau Ski Club, Pocono Family YMCA, Positive Altitudes, Boys and Girls Club of the Wausau Area Inc., BGC Oshkosh and Boardslide Mission.

“The Share Winter Foundation is entirely funded by grants so we would not be able to do what we do without partners like Motel 6,” said Constance Beverley, CEO of Share Winter Foundation. “Transportation is one of the greatest hurdles to youth snow sports participation, so we are grateful for their continued support of our organization.”

Motel 6 and Studio 6 have more than 280 locations near ski resorts in the U.S. and Canada, helping families travel within their budgets. To save on lift tickets when hitting the slopes, My6 members can receive 10% off adult and kid Indy Pass tickets, a multi-resort season pass with access to over 80 ski areas across North America, with the code MOTEL6INDY23.

Learn more about the Share Winter Foundation and Indy Pass discounts here. For tips on how to plan a budget-friendly ski trip from a longtime ski enthusiast with over 50 years’ experience road tripping to ski resorts, click here. To book a stay at a Motel 6 or Studio 6 property, visit www.motel6.com or www.staystudio6.com.

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About Motel 6
Motel 6 is an economy lodging brand with franchised locations throughout the United States and Canada. For more than 30 years, Motel 6 has been known to “leave the light on,” for its guests, earning the chain the highest brand recognition in the economy lodging segment. Named the 2022 Best Budget-Friendly Hotel Brand by USA Today’s 10Best Readers’ Choice Awards, Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information, visit www.motel6.com.

About Studio 6
Studio 6 welcomes travelers at more than 175 locations in key extended stay markets in the U.S. and Canada, allowing guests to “Extend your stay, not your budget®”. The studios feature living areas and fully furnished kitchens along with linens and cookware and free Wi-Fi at an inclusive, transparent rate, competitive to the economy extended stay tier. For more information, visit staystudio6.com.

About Share Winter Foundation
Share Winter Foundation (Share Winter) is a non-profit grantmaking organization working to improve the lives, health, and fitness of youth through winter sports, and create a more diverse, inclusive, and welcoming winter sports community. Share Winter works closely with carefully selected grantees to build efficient, effective, sustainable winter sports programs and pipelines to ongoing winter sports participation. Through our partnerships, we strive to make winter sports accessible to a broader, more diverse community and share winter with 100,000 youth by 2028. Learn more at www.sharewinterfoundation.org.

 

Almost Three in Five Americans Plan to Add Extra Stops to Their Winter Trips This Year

Motel 6’s fifth annual holiday survey reveals vacationers are both “trip-stacking” and more likely to try new activities this upcoming season

DALLAS (Oct. 27, 2022) – New data from leading economy lodging brand, Motel 6, reveals nearly three in five (57%) travelers plan to “trip-stack” this winter by adding another destination or trip directly following or leading up to their existing travel plans.

This year’s holiday survey, Motel 6’s fifth annual, included 2,000 respondents with travel plans. The survey found those planning to “trip-stack” say they are choosing to do so because the holidays are the only time when friends and family are available to travel (67%). When it comes to travel, over half (52%) of respondents plan to cross an average of three state lines and plan to stay at a hotel or motel (46%) for their trips.

“The holidays are a great time to bring back favorite activities or to try entirely new experiences alongside loved ones,” said Rob Palleschi, CEO of Motel 6. “With so many travelers adding stops throughout their holiday trips this year and exploring new activities and experiences, we look forward to being a comfortable spot to rest along the way – no matter where your travels take you.”

Even though almost three-quarters (71%) of travelers report they’re more likely to try a new activity during a winter vacation than summer, respondents admitted they’ve never partaken in classic winter activities such as building a snowman (33%) or engaging in snowball fights (30%). This could be because out of the quarter (25%) of respondents who don’t regularly experience snow where they live, over half (54%) have never seen snow at all. But, regardless of their typical weather forecast, nearly three in four (72%) hope to see snow during the holidays.

A full list of results can be found here. To book a stay at one of the 1,400 Motel 6 or Studio 6 properties across the U.S. and Canada, visit www.motel6.com or www.staystudio6.com.

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About the Survey 

This random double-opt-in survey of 2,005 Americans who are planning to travel this holiday season was commissioned by Motel 6 between September 16 and September 28, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

About Motel 6
Motel 6 is an economy lodging brand with franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 30 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information, visit www.motel6.com.

About Studio 6
Studio 6 welcomes travelers at more than 175 locations in key extended stay markets in the U.S. and Canada, allowing guests to “Extend your stay, not your budget®”. The studios feature living areas and fully furnished kitchens along with linens and cookware and free Wi-Fi at an inclusive, transparent rate, competitive to the economy extended stay tier. For more information, visit staystudio6.com.

 

G6 Hospitality Launches “Light Her Way” Program, Provides Tools to Empower Female Franchise Ownership

DALLAS (Oct. 27, 2022) – G6 Hospitality LLC, the parent company of Motel 6 and Studio 6 brands in the U.S. and Canada, proudly announces the launch of its “Light Her Way” program, which will provide tools and resources to women seeking hotel ownership opportunities.

“We have always promoted the belief that everyone has the right to travel, but it is just as important that everyone have the right to ownership,” said Tina Burnett, Chief Development Officer, of G6 Hospitality. “The launch of ‘Light Her Way’ will empower women on the path to ownership and is an example of how we live up to our values.”

“Light Her Way”, which was announced this week at the Asian American Hotel Owners Association’s Her Ownership Conference & Retreat, is a franchise roadmap providing knowledge and dedicated expertise for female entrepreneurs on the path to hotel ownership.

Women interested will gain insight into construction and renovation, market identification, financing, and the brand application process, as well as access to additional resources to support the launch and continuing operations of their franchise property.

More information on the program and all Motel 6 and Studio 6 franchise opportunities can be found here.

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About G6 Hospitality LLC
G6 Hospitality franchises more than 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. In 2022, Motel 6 was named the “Best Budget-Friendly Hotel Brand” in USA TODAY’s 10Best Readers’ Choice Awards. The company also ranked a Top 10 Military Friendly® Employer for 2022 and named a 2021 “Best for Vets” employer by Military Times. For more information please visit http://www.g6hospitality.com/.

 

G6 Hospitality Announces Mary Fregia as New Chief Human Resources Officer

DALLAS (Oct. 25, 2022) – G6 Hospitality LLC, the parent company of Motel 6 and Studio 6 brands in the U.S. and Canada, has announced the promotion of Mary Fregia to the position of Chief Human Resources Officer. In this new role, Fregia will be responsible for the organization’s people strategy, including brand culture, team member engagement, talent acquisition and development and compensation. As part of the executive leadership team, she will report directly to CEO Rob Palleschi.

“Mary’s passion for our people and years of industry experience make her the right leader to take the helm as CHRO,” said Rob Palleschi, CEO of G6 Hospitality. “Her dedication to living our values creates an environment where our team members choose to work and our guests choose to stay. We’re proud to welcome her into this new role.”

Fregia first joined G6 in 2016 and most recently served as the Vice President of Corporate Human Resources and Total Rewards. She has been an integral part of the Workday system implementation and assumed additional responsibilities of overseeing Payroll, Workers’ Compensation and Support Office Human Resources.

Prior to that position, Fregia served in other roles of increasing responsibility and authority. Mary brings over 25 years of both HR and Hospitality industry experience. She spent 10 years with Harvey/Bristol Hotels where she worked onsite at hotels as an HR Generalist and helped establish their benefits department. Mary also previously worked for Carlson Restaurants/TGI Friday’s Inc., where she led Total Rewards and oversaw Corporate HR for Friday’s. She also provided consultative services to other Carlson businesses such as Radisson Hotels and Country Inns and Suites.

Fregia holds a Bachelor of Business Administration in Personnel and Industrial Relations from the University of North Texas.

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About G6 Hospitality LLC
G6 Hospitality franchises more than 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. In 2022, Motel 6 was named the “Best Budget-Friendly Hotel Brand” in USA TODAY’s 10Best Readers’ Choice Awards. The company also ranked a Top 10 Military Friendly® Employer for 2022 and named a 2021 “Best for Vets” employer by Military Times. For more information please visit http://www.g6hospitality.com/.

 

G6 Hospitality Announces Brent Haines as New Chief Information Officer

DALLAS (Sept. 12, 2022) – G6 Hospitality LLC, the parent company of Motel 6 and Studio 6 brands in the U.S. and Canada, today announced Brent Haines’ promotion to Chief Information Officer (CIO).

In his new role, Haines will oversee the organization’s IT operations, DevOps and Security. As part of the executive leadership team, he will report directly to CEO Rob Palleschi.

“Since joining the organization more than 30 years ago, Brent has been a crucial player driving digital innovation,” said Rob Palleschi, CEO of G6 Hospitality. “His expertise, collaborative leadership approach and commitment to our values positions him to successfully lead our continued strategic development in this space.”

Haines has over 30 years of experience working in IT, field operations and advanced technology, and has a proven track record of identifying, developing and implementing technology and processes that improve experiences, drive revenue, reduce operational complexity and risk and grow value within the brand.

Formerly Vice President of  Property Systems and Client Services, Haines began his career in field operations for Motel 6 in 1991. He was later hand-selected to join the company’s technology team to facilitate the development and deployment of the first property management system for the brand. Haines continued to expand his responsibility as he grew within the organization and stepped into his previous role in January 2017.

Haines graduated with a bachelor’s degree in business from the University of Central Oklahoma.

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About G6 Hospitality LLC
G6 Hospitality franchises more than 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. In 2022, Motel 6 was named the “Best Budget-Friendly Hotel Brand” in USA TODAY’s 10Best Readers’ Choice Awards. The company also ranked a Top 10 Military Friendly® Employer for 2022 and named a 2021 “Best for Vets” employer by Military Times. For more information please visit http://www.g6hospitality.com/.

 

G6 Hospitality Appoints Julie Arrowsmith as President, Continues Serving as Chief Financial Officer

DALLAS (August 31, 2022) – G6 Hospitality LLC, the parent company of Motel 6 and Studio 6 brands in the U.S. and Canada, is proud to announce Chief Financial Officer Julie Arrowsmith will now serve in an expanded role as President of the company, in addition to maintaining her responsibilities as G6’s CFO.

In her expanded role as President and CFO, she is now responsible for all revenue-driving efforts, including the oversight of the revenue management, sales and e-commerce departments. She will work more broadly across the enterprise by

leading strategic growth alignment internally and with franchise owners. Arrowsmith will also continue to be responsible for maintaining the daily financial administration of the brand.

“Since Julie joined in 1995, she has served as a steady hand, patiently guiding our business through change and unprecedented growth,” said Rob Palleschi, CEO of G6 Hospitality. “Her extensive knowledge of the industry and commitment to our values makes her poised to help guide our company as we continue evolving our brand journey.”

Arrowsmith has nearly 30 years of experience in the hospitality industry and has held various leadership roles with increasing responsibility since joining the Motel 6 and Studio 6 brands. In her role as CFO, she has led several notable business successes, including navigating the financial success of the business during an unprecedented global pandemic, as well as the latest restructuring of the business to an asset-light model.

Arrowsmith believes in the importance of mentorship and advocating for women in business and the hospitality industry. In 2019, she was celebrated as one of North Texas’ most influential women by the Dallas Business Journal. She frequently participates in leadership panels for the American Hotel & Lodging Association’s (AHLA) ForWard initiative and is involved in mentorship programs through AHLA, Texas A&M Mays School of Business and Castell College, a program helping students seeking a degree in hospitality.

Prior to joining G6, Arrowsmith worked in the audit team at Deloitte. She is a graduate of Texas A&M University where she received a bachelor’s degree in accounting and subsequently earned her CPA license.

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About G6 Hospitality LLC
G6 Hospitality franchises more than 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. In 2022, Motel 6 was named the “Best Budget-Friendly Hotel Brand” in USA TODAY’s 10Best Readers’ Choice Awards. The company also ranked a Top 10 Military Friendly® Employer for 2022 and named a 2021 “Best for Vets” employer by Military Times. For more information please visit http://www.g6hospitality.com/.

 

Motel 6 Named Best Budget Hotel Brand In The US By USA Today Readers In 60th Year Serving Travelers

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DALLAS (August 26, 2022) – The iconic economy lodging brand, Motel 6, today was named the “Best Budget-Friendly Hotel Brand” by USA Today’s 10Best Readers’ Choice Awards. As the founders of economy lodging, Motel 6 has been dedicated to making travel accessible to everyone for 60 years.

Motel 6 began in response to a simple, unmet need: to provide affordable, clean and comfortable lodging. With this vision, the economy lodging segment was born in 1962 when two road trip enthusiasts turned the lights on at the first Motel 6 location in Santa Barbara, California, for just $6 a night.

“Being named the Best Budget Hotel Brand is extra special this year as we celebrate our 60th anniversary,” said Rob Palleschi, CEO of Motel 6. “The fact that this was voted on by our own guests and the public is a true testament to the hard work and dedication of our owners and team members across the country, and I want to thank them for being a part of the last six decades and for helping us celebrate what’s to come.”

A panel of travel experts and 10Best.com editors selected USA TODAY’s 10Best Readers’ Choice Award nominees, and the final top 10 winners are then chosen by the readers’ popular vote. Motel 6 was also awarded the title in 2020.

To book a stay at one of the 1,400 Motel 6 or Studio 6 properties across the U.S. and Canada, visit www.motel6.com or www.staystudio6.com.

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About Motel 6

Motel 6 is an economy lodging brand with company-owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 30 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information, visit www.motel6.com.

 

About Studio 6

Studio 6 helps travelers save more for what they travel for at its more than 125 locations in key extended stay markets in the U.S. such as Atlanta, Dallas, Houston and Seattle. The first Studio 6 location opened in El Paso, TX, in 1998 with the transformation of an existing Motel 6, allowing guests to “Extend your stay, not your budget®” as the brand’s tagline suggests. The brand was recently named “Home Away From Home” by the Franchise Times’ Zor Awards. The studios feature living areas and fully furnished kitchens along with linens and cookware and free Wi-Fi at an inclusive, transparent rate, competitive to the economy extended stay tier. Studio 6 is managed and operated by G6 Hospitality LLC. For more information, visit staystudio6.com.

 

Media Contact:

Elise Rose

(312) 918-4223

elise.rose@zenogroup.com

Two-Thirds of Americans Say Reunions Bring The Most Joyful Summer Vacations

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Motel 6 explores reunions of people and places this summer in a new creative campaign

DALLAS (July 5, 2022) – Family and friend reunions bring the most joyful vacations during the summer months (65%), new data from Motel 6 reveals. The leader in economy lodging releases a study and new creative campaign celebrating reunions with the people and places travelers love.

The poll of 2,000 adults traveling this summer revealed a majority (57%) plan to attend a family or friend reunion this summer. The average respondent has not gathered with extended family in four years, so it’s no surprise that on average, American travelers will journey nearly 80 miles to reunite with their favorite people and places, while about one-third (32%) will venture more than 100 miles.

“There’s nothing quite like a big family or friend gathering and the opportunity to connect with the people and places you love,” said Rob Palleschi, CEO of Motel 6. “Whether Motel 6 is part of your journey or the destination, you can count on us to provide a clean, comfortable and affordable place to rest your head at night.”

A New Look for Reunions

Now more than ever, reunions will look and feel different than in previous years, respondents (51%) say. Americans’ reunion invite lists include friends (42%), significant others (39%), neighbors (34%) and pets (36%).

A Time for Traditions

Reunions allow friends and family to re-establish and refresh traditions. The majority (55%) of those attending a family reunion this year look forward to celebrating both old traditions while creating new ones. Almost two-thirds of respondents (64%) are interested in becoming more connected to their family traditions.

The new Motel 6 advertising campaign captures what it means to reunite this summer by featuring a real-life family reunion story. Their reunion in Fort Lauderdale, Fla. will be showcased via a longform video and advertisements this summer, which can be viewed here. Within the story, the Payne family honors their traditions while preparing family meal favorites ahead of a beach picnic that reconnected 15 family members across three generations.

“Cooking together is our family’s way to embody the traditional culture of our roots. We celebrate these roots running deep for generations to come, together,” said Stephanie Payne, a participant of the family reunion.

For those hitting the road this summer, check out travel tips and a curated playlist to inspire your upcoming trip on the Open Road blog. Guests can also join the My6 member program which includes exclusive access to the best available rates and expedited booking processes online.

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About Motel 6

Motel 6 is an economy lodging brand with company-owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 30 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information, visit www.motel6.com.

 

About Studio 6

Studio 6 helps travelers save more for what they travel for at its more than 125 locations in key extended stay markets in the U.S. such as Atlanta, Dallas, Houston and Seattle. The first Studio 6 location opened in El Paso, TX, in 1998 with the transformation of an existing Motel 6, allowing guests to “Extend your stay, not your budget®” as the brand’s tagline suggests. The brand was recently named “Home Away From Home” by the Franchise Times’ Zor Awards. The studios feature living areas and fully furnished kitchens along with linens and cookware and free Wi-Fi at an inclusive, transparent rate, competitive to the economy extended stay tier. Studio 6 is managed and operated by G6 Hospitality LLC. For more information, visit staystudio6.com.

 

About the Survey 

The survey was commissioned by Motel 6 through SWNS Media Group, who conducted an online survey among n = 2,000 U.S. adults aged 18+ who plan on traveling this summer (with quotas for ethnicity). The survey was conducted on May 20–26 and has a margin of error of +/- 2.2 percentage at a 95% confidence level.

 

Media Contact:

Elise Rose

(312) 918-4223

elise.rose@zenogroup.com

Motel 6 Celebrates 60 Years of Contributions to the Travel Industry

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DALLAS (June 16, 2022) – Economy lodging brand Motel 6 celebrates its 60th anniversary on June 25 by reflecting on its groundbreaking contributions to the hospitality industry and giving thanks to the team members, owners and guests who have helped the franchise grow into the iconic brand it is today.

“Travelers know the iconic glow of our ‘6’ logo means they’ve found a comfortable place to rest no matter where their journey takes them,” said Rob Palleschi, CEO of Motel 6. “We believe everyone has the right to travel and remain committed to building upon that value proposition and longstanding legacy of the ‘6’.”

Motel 6 began in response to a simple, unmet need: provide affordable, clean and comfortable lodging. With this vision, the economy lodging segment was born in 1962 when the lights turned on at the first Motel 6 location in Santa Barbara, Calif. for just $6 a night.

Since its founding, Motel 6 has executed an ambitious and strategic development plan, making it the largest stand-alone brand in the economy segment with more than 1,400 Motel 6 and Studio 6 locations throughout the United States and Canada. The brand continues to deliver on its value proposition through a suite of innovative offerings that meet guests’ needs, including Motel 6 Classic, Studio 6 Extended Stay, Studio 6 Suites, and a Dual Brand.

Looking toward its next 60 years, Motel 6 and Studio 6 will keep its purpose at the forefront, to Leave the Light On for its guests and make travel accessible to everyone. For more information, visit www.motel6.com.

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About Motel 6

Motel 6 is an economy lodging brand with company-owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 30 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information, visit wwww.motel6.com.

Motel 6 Unveils Top Pet-Friendly Road Trip Destinations Across The U.S.

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Economy lodging brand teams up with BestPlaces to help pets experience the trips they deserve 

DALLAS (March 31, 2022) – Just in time for National Pet Day on April 11, Motel 6, proud sponsor of pets™, and BestPlaces have teamed up to help pet owners explore the country with their furry companions – many pets for the first time given the amount of time spent at home over the last two years.

Through this partnership, Motel 6, the economy lodging brand where pets always stay free, and BestPlaces built a custom methodology that highlights the importance of enjoying the journey to travelers’ final destinations. The method considers access to dog parks, greenspaces and hiking trails for furry friends to explore, proximity to pet stores and veterinarians, dog-friendly restaurants, patios in the area and more.

Based on these criteria, the top 10 pet-friendly cities across America are:

  1. Santa Monica, Calif.
  2. Rockville, Md.
  3. Santa Fe, N.M.
  4. Mount Pleasant, S.C.
  5. Newport, R.I.
  6. Gloucester, Mass.
  7. Richmond, Ky.
  8. Bend, Ore.
  9. Asheville, N.C.
  10. Charlottesville, Va.

View the full list here.

“Pets are members of the family, so travelers are eager to bring them along for the ride as they explore the U.S. Thanks to BestPlaces, travelers can now feel confident bringing their pets on their journey,” said Rob Palleschi, CEO of Motel 6. “From small towns to beachside escapes and everything in between, Motel 6 will be there to welcome your full family, including those on four legs, at no additional cost.”

Motel 6 proudly allows well-behaved pets, such as cats and dogs, and service animals to stay for free at all locations across the country. Conveniently situated along major highways and interstates throughout the U.S. and Canada, Motel 6 will leave the light on for travelers and their four-legged companions. Pets are also welcome at Studio 6 properties across the U.S. and Canada for travelers seeking extended stay options for a nominal fee. Learn more about the Motel 6 and Studio 6 pet policy here.

For travelers getting ready to hit the roads with their pets this year, Motel 6 and partner Patriot PAWS share tips on how to travel with pets safely here.

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About Motel 6

Motel 6 is an economy lodging brand with company-owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 30 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information, visit www.motel6.com.

About BestPlaces

With over 3 million monthly users, BestPlaces (www.bestplaces.net) is the nation’s premier source for finding your best place to live. Founded by author and researcher Bert Sperling over thirty years ago, BestPlaces helps users make informed decisions about where to live, work, and retire. Bert’s bestselling books “Cities Ranked and Rated” and “Best Places to Raise Your Family” are published by John Wiley & Sons, and he was named the “The Guy Who Picks the Best Places” by the New York Times.