G6 Hospitality Adds Over 150 Corporate Clients In 2025

Dallas, Texas – April 10, 2025: G6 Hospitality, the parent company of Motel 6 and Studio 6, today shared that it has added over 150 corporate clients in 2025. With more than 500 meetings conducted with potential and existing corporate accounts across the country, the company has successfully secured several major accounts across industries, including Construction, Transportation, Agriculture, Retail and Transitional Housing. These new corporate clients are primarily from Texas, California, and Florida.

The company has seen significant growth in its corporate segment, with a 26% increase in revenue in Q1 2025 vs the same period last year. G6 Hospitality has been adding approximately 50 new corporate accounts every month since January 2025. The company is focusing its efforts on construction, transportation, and agriculture industries, while also pursuing small to medium-sized businesses that generate annual bookings ranging from $15,000 to over $1 million. Natson Hotel Group, one of G6 Hospitality’s key franchises, saw over 2X growth in corporate revenue in Q1 2025 vs Q1 2024.

“By cultivating relationships with businesses across various industries, we’re not only diversifying our client base but also creating consistent occupancy that benefit our network across locations. The collaborative approach with our franchise partners has been instrumental in identifying and securing these valuable corporate relationships,” said Sonal Sinha, CEO – G6 Hospitality.

Corporate clients benefit from several advantages including better rates with discounts averaging 10-12%, 30-day credit facilities through corporate direct billing, dedicated customer service, and easy issue resolution. The company creates corporate profile codes that apply discounts automatically when used on My6 app and website. Corporate clients can book via the website, app, call center, or email support.

The company is actively pursuing additional corporate opportunities, including winning back former clients, and extending contracts with existing 2024 accounts. Corporate account inquiries can be directed to Rohit Goel at Rohit.Goel@g6hospitality.com

About G6 Hospitality LLC:

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada. G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunities for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas, based company was named a 2024 Leader in Diversity by Dallas Business Journal.

For more information, please visit http://www.g6hospitality.com/

Press Contact:

Anupriya Malik

Anupriya.d@g6hospitality.com

G6 Hospitality Launches Nationwide Franchisee Engagement Initiative

Dallas, Texas – March 18, 2025: G6 Hospitality, the parent company of Motel 6 and Studio 6, today announced an extensive franchisee partner engagement initiative with plans to host more than 15 franchisee owner meetings across the country. The company aims to conduct 1 meeting in every region before the end of the year.

The initiative, which began earlier this year, has already facilitated meaningful conversations with numerous franchisee owners. G6 leadership has already conducted meetings in San Antonio, Dallas, Portland, Sacramento, LA, Albuquerque, Phoenix, Reno, Baltimore, Dallas, Atlanta and Tampa plans to conduct more by the end of the year. G6 Hospitality is committed to meeting with all franchisee partners before the end of 2025, underscoring the company’s dedication to collaborative growth and operational excellence.

This strategic effort aims to strengthen relationships with franchisee partners and gather valuable firsthand insights to drive the company’s continued growth.

“Direct engagement with our franchise owners is absolutely essential to our success as we continue to expand across the country,” said Sonal Sinha, CEO – G6 Hospitality. “These meetings allow us to connect and understand our owners’ ideas and thoughts firsthand, which is invaluable as we shape the future of our brands together. We’re committed to listening, learning, and implementing insights that will strengthen our partnership and drive mutual success.”

The meetings provide a platform for franchisee owners to share their experiences, challenges, and suggestions directly with G6 Hospitality leadership. This grassroots approach reinforces the company’s commitment to fostering a collaborative franchisee community while ensuring that strategic decisions reflect the perspectives of those on the front lines of guest service.

This initiative follows G6 Hospitality’s recent announcement of a $10 million marketing investment aimed at accelerating customer adoption and enhancing brand engagement. The company continues to focus on technological advancements, including expanding its website and My6 app capabilities, with plans to quadruple app installations before the summer season.

Global travel tech company OYO, which acquired G6 Hospitality from Blackstone Real Estate, plans to accelerate growth with the addition of over 150 hotels in 2025 under the Motel 6 and Studio 6 brands. This expansion will strengthen the brands’ presence in key markets such as Texas, California, Georgia, and Arizona while preserving their core values and distinct identity.

 

About G6 Hospitality LLC:

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada. G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas, based company was named a 2024 Leader in Diversity by Dallas Business Journal.

Anupriya Malik
+91 97911 63065

Motel 6 To Open New 295-Room Property near Las Vegas Strip

Dallas, Texas – February 26th, 2025: G6 Hospitality, the parent company of Motel 6 and Studio 6, announced the signing of a new Motel 6 property located just steps away from the iconic Las Vegas Strip. The 295-room hotel, anticipated to open in May 2025, is one of the largest properties in the company’s history.

The property is owned by S.R.E Enterprises LLC, a Los Angeles-based company. The hotel is family-friendly and just over a mile from the famous Las Vegas Strip, making it an ideal destination for both business and leisure travelers.

“This new addition to our portfolio, which is strategically located in one of the world’s most visited destinations, is an exciting milestone,” said Sonal Sinha, CEO – G6 Hospitality. “We are grateful to our franchise partners and S.R.E Enterprises LLC, for their collaboration and trust, and to the G6 team for their support in bringing this project to life.”

“We’re excited to be a part of this new era for G6 Hospitality,” said Shawn Evenhaim of S.R.E Enterprises LLC. “This partnership allows us to bring great service and affordable lodging to the heart of Las Vegas.”

The exterior-corridor property will undergo renovations and interior remodelling to provide guests modern and comfortable guestrooms, each equipped with flat-screen TVs and Wi-Fi. The hotel also boasts free parking, an outdoor pool, and private access to the OYO Hotel and Casino in Las Vegas.

According to the Las Vegas Convention and Visitors Authority, the city welcomed about 41.7 million visitors in 2024. December alone saw approximately 3.4 million tourists visiting the entertainment capital, highlighting the continued appeal of Las Vegas as a premier destination for travelers.

G6 Hospitality recently announced its plans to invest $10 million in marketing to accelerate customer adoption and enhance brand engagement. The company will use this investment to expand its website and My6 app. Additionally, G6 aims to increase app installs by four times before the summer season begins. The company will also implement advanced digital targeting strategies, focusing on high-intent customers through direct partnerships with leading digital platforms like Google and Microsoft.

Global travel tech company OYO acquired G6 Hospitality from Blackstone Real Estate. The company plans to accelerate G6 Hospitality’s growth, targeting the addition of over 150 hotels in 2025 under the Motel 6 and Studio 6 brands.

This expansion is expected to strengthen the brands’ presence in key markets such as Texas, California, Georgia, Arizona while preserving their core values and distinct identity. G6 Hospitality recently announced a strategic partnership with HotelKey, a leading hospitality technology provider, to enhance the technological capabilities across its network of properties in the US and Canada.

 

About G6 Hospitality LLC:

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada. G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas, based company was named a 2024 Leader in Diversity by Dallas Business Journal.

Anupriya Malik
+91 97911 63065
anupriya.d@oyorooms.com

G6 Hospitality Invests $10 Million to Grow Motel 6 Website & My6 App

Carrollton, Texas, 10 Feb 2025: G6 Hospitality that operates Motel 6 & Studio 6 brands announced a strategic $10 million investment in marketing, leaving the lights on for its guests and to accelerate new customers adoption and to enhance brand engagement. The company will use this investment to grow its website & My6 app. The company also aims to increase app installs by 4X before the summer season kicks in. G6 will also use advanced digital targeting strategies, focusing on high-intent customers through direct partnerships with leading digital platforms like Google and Microsoft.

The investment will power targeted digital campaigns aimed at reaching customers actively searching for accommodations. The strategy emphasizes data-driven marketing to improve booking conversions and deliver enhanced value to franchise partners. This targeted approach helps acquiring more customers hile maintaining G6’s commitment to exceptional guest experiences.

“By concentrating our resources on users most likely to convert, we’re optimizing our marketing spend and delivering more value to our franchise partners. The investment underscores G6’s commitment to supporting its franchise network by driving direct bookings and reducing dependency on third-party platforms,” said Shashank Jain – Head of Online Revenue – G6 Hospitality.

Global travel tech company OYO recently acquired G6 Hospitality from Blackstone Real Estate for $525 million. The company plans to accelerate G6 Hospitality’s growth, targeting the addition of over 150 hotels in 2025 under the Motel 6 and Studio 6 brands. This expansion is expected to strengthen the brands’ presence in key markets such as Texas, California, Georgia, Arizona while preserving their core values and distinct identity.

G6 Hospitality recently announced a strategic partnership with HotelKey, a leading hospitality technology provider, to enhance the technological capabilities across its network of properties in the US and Canada.

 

About G6 Hospitality LLC:

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada. G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas, based company was named a 2024 Leader in Diversity by Dallas Business Journal.

For more information, please visit http://www.g6hospitality.com/

Media Contact

G6 Hospitality LLC

Anupriya

+91 97911 63065

anupriya.d@oyorooms.com

 

Motel 6 and Studio 6 Launch “Motel 6Giving” Sale for Holiday and New Year Travel

My6 members save 12% on bookings from November 28 through February 28

DALLAS, November 23, 2024 – More than a quarter of Americans celebrating winter holidays this season will stay in a hotel, so Motel 6 and Studio 6 are offering travelers affordable lodging into the new year with the launch of its “Motel 6Giving” sale.

To access the most savings, including 12% off of the best available rate and My6 Marketplace deals for up to 50% off on Walmart+ membership and more, consumers should first join the free My6 program:
• Sign up: Download the My6 app on iOS and Android or visit the My6 website
• Book: Reservations must be booked between Nov. 28, 2024 – Dec. 9, 2024
• Travel: Stays can take place from Nov. 28, 2024 – Feb. 28, 2025

“Every dollar counts during the holidays and those hitting the road to be with loved ones can find comfort in pet- and budget-friendly travel options thanks to the Motel 6Giving sale,” said Julie Arrowsmith, President and CEO of G6 Hospitality, parent company of Motel 6 and Studio 6. “Motel 6 and Studio 6 are here to make travel accessible and affordable year-round, which is why we are offering an expanded reservation window for those who may not be able to hit the road until 2025.”

My6 members also unlock deals on retail, dining, travel, entertainment, and more, including:
• 50% off Walmart+ membership
• 50% off Blue Apron orders for the first 4 weeks
• 30% off Sperry shoe purchases
• 10% off Kohl’s purchases
• $25 off mobile car maintenance services from AutoNation

To book a stay at one of nearly 1,500 Motel 6 or Studio 6 properties across the United States and Canada, download the free My6 app or visit www.motel6.com or www.studio6.com.

About Motel 6 and Studio 6
Motel 6 and Studio 6 are leading economy lodging brands with nearly 1,500 locations throughout the United States and Canada. Since 1962, Motel 6 has been known as the trusted place to find a clean, comfortable room at a fair price. Studio 6 welcomes travelers in an extended stay capacity, offering fully furnished kitchens, linens, cookware and free Wi-Fi at an inclusive, transparent rate competitive to other economy extended stay hotels. Both pet-friendly brands were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. For more information, please visit www.motel6.com and www.studio6.com. For franchise information, please visit www.g6hospitality.com.

Media Contact:
Haley Klein
231-883-6011
haley.klein@zenogroup.com

Travelers Choose Driving over Flying this Holiday Season, Opting for Reliable Methods of Travel and Familiar Destinations

New Data Reveals Travelers are Waiting to Book for Best Deals

 

DALLAS, October 28, 2024—Americans are trading in their sleigh rides for car rides this holiday season, as they seek comfort in familiar, flexible, and budget-friendly travel options more than ever before. New data from Motel 6 and Studio 6 reveals that over half of those traveling to celebrate winter holidays this year will hit the road to their destination (51%) rather than take to the sky (13%).

 

The study, which surveyed 2,000 Americans who plan to celebrate winter holidays this upcoming season, found an increase in road travelers from last year (+2% OnePoll 2023), a choice driven by the proximity of their destination (46%) and the desire to save money (26%). For many, the joy of a road trip lies in the journey itself, believing road trips make the travel experience more enjoyable (80%), which may be because they admit to having a preferred or “assigned” seat in the car when traveling with family (39%).

 

“There’s just something comforting and nostalgic about packing into the family car with a trunk filled with gifts and casseroles and road-tripping to your holiday celebrations. It’s no surprise we are seeing an uptick in this trusted travel choice this year given the current environment,” said Julie Arrowsmith, President and CEO of G6 Hospitality, parent company of Motel 6 and Studio 6. “After all the fun and delicious meals, we know travelers want reliable, affordable and comfortable accommodation, and with Motel 6 and Studio 6 as your lodging of choice, we’ll be there no matter the destination.”

 

Cherishing Familiar Places & Traditions

From the family hometown to grandma’s house, travelers plan to lean into a sense of familiarity during the holiday season and visit the places they know and love rather than explore somewhere new (63%). In fact, many admit that visiting or traveling to see family and friends is one of their favorite holiday traditions (50%) and most use their paid time off to spend quality time with loved ones (54%).

 

Navigating Holiday Lodging

Often, the destination for the celebration doubles as makeshift lodging, as most Americans who celebrate winter holidays will stay at family (52%) or friends’ homes (14%). However, this can lead to overcrowded houses (30%) and challenging sleeping arrangements, prompting travelers to seek alone time within less than a day (19.6 hours) into the trip on average. To avoid sleeping on the floor (26%) or making do with the couch (22%), one in four travelers will opt for a hotel or motel this holiday season.

 

Late Planning

This holiday season, Americans are juggling the excitement of celebrations and travel with the realities of a busy and challenging year. Motel 6 found that holiday travelers expect to plan their trips three weeks in advance on average, with some (23%) not planning to book ahead at all. It’s no wonder that holiday travel plans are often left to the last minute, with many delaying their holiday bookings due to financial constraints (39%) or in hopes of finding better deals (35%), which in turn causes stress (64%). Discounts play a big role in influencing these budget-conscious travelers (21%). Through My6, the free membership program from Motel 6 and Studio 6, travelers can enjoy a minimum of 6% off every stay, as well as hundreds of added benefits in travel, streaming, and food from companies like Hulu, DoorDash and GetUpside (gas).

 

“It’s no secret that the holiday season brings joy and togetherness, but when paired with travel woes and high costs, the reason for the season can get lost,” said Arrowsmith. “No matter if you are walking in or planning in advance, Motel 6 and Studio 6 offer budget-friendly locations so you can indulge in the best parts of the most wonderful time of the year.”

 

A complete list of survey results can be found here. To book a stay at one of the nearly 1,500 Motel 6 or Studio 6 properties across the U.S. and Canada, visit www.motel6.com or www.studio6.com.

 

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About the Survey 

This random double-opt-in survey of 2,000 Americans who celebrate winter holidays was commissioned by Motel 6 between September 18 and September 20, 2024. It was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).

 

About Motel 6 and Studio 6 
Motel 6 and Studio 6 are leading economy lodging brands with nearly 1,500 locations throughout the United States and Canada. Since 1962, Motel 6 has been known as the trusted place to find a clean, comfortable room at a fair price. Studio 6 welcomes travelers in an extended stay capacity, offering fully furnished kitchens, linens, cookware and free Wi-Fi at an inclusive, transparent rate competitive to other economy extended stay hotels. Both pet-friendly brands were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. For more information, please visit www.motel6.com and www.studio6.com. For franchise information, please visit www.g6hospitality.com.

 

 

Media Contact:

Haley Klein

231-883-6011

haley.klein@zenogroup.com

 

Motel 6 Reveals its Latest Gem in Niagara Falls, Ontario!

TORONTO, ON (August 21, 2024) – Realstar Hospitality is delighted to announce the grand opening of its newest Motel 6 location in the heart of Niagara Falls, Ontario. This exciting addition enhances Realstar Hospitality’s expanding network of Motel 6 and Studio 6 locations across Canada, offering travellers even more choices for exceptional stays.

“We are thrilled to become part of the Motel 6 family,” said Randy Mahil, proud owner of the newly opened Motel 6. “Our team is dedicated to delivering outstanding service and unbeatable value to travellers visiting Niagara Falls.”

Guests at this new location can enjoy modern and comfortable guestrooms, each equipped with flat-screen TVs and free Wi-Fi. The hotel also boasts free parking, an outdoor pool, and an on-site restaurant, ensuring a memorable stay for all.

“Niagara Falls is a vibrant, diverse and highly sought-after destination,” said Irwin Prince, President & COO of Realstar Hospitality. “As we continue to expand our portfolio of Motel 6 and Studio 6 locations nationwide, we look forward to introducing more great hotels like this one in the near future.”

Conveniently located at 5553 Ferry Street, Motel 6 – Niagara Falls is just minutes away from the city’s top attractions, such as the world-famous Horseshoe Falls, Skylon Tower, and Fallsview Casino. The hotel’s proximity to the Rainbow International Bridge also offers easy access to the New York border, making it an ideal choice for visitors exploring one of Canada’s premier tourist destinations and its international surroundings.

Reservations for Motel 6 – Niagara Falls can be made by visiting motel6.com or by calling 1.800.4MOTEL6 (1.800.466.8356).

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About Realstar Hospitality
In 2003, Realstar Hospitality Corp. acquired the master franchise rights for the Motel 6 and Studio 6 brands in Canada. Realstar Hospitality also holds the master franchise rights for one other hotel brand in Canada and is a subsidiary of Realstar Group. The international, privately held Realstar Group was founded over 45 years ago and has offices in Toronto, Canada and London, England. The company is a leader in the ownership and operation of multi-unit residential real estate, sports, entertainment and other community event facilities and hotels in both the limited service and full-service sectors.

About Motel 6
Motel 6 is an economy lodging brand with franchised locations throughout the United States and Canada. For more than 30 years, Motel 6 has been known to “leave the light on,” for its guests, earning the chain the highest brand recognition in the economy lodging segment. Named the 2022 Best Budget-Friendly Hotel Brand by USA Today’s 10Best Readers’ Choice Awards, Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information or to find a Motel 6 near you, visit Motel6.com.

USA TODAY Readers Name Motel 6 Best Budget-Friendly Hotel Brand

 Motel 6 is Top Choice for Comfortable and Wallet-Friendly Stay in 2024

DALLAS, June 27, 2024 /PRNewswire/ — Motel 6, a name synonymous with affordable lodging, has again been voted the “Best Budget-Friendly Hotel Brand” in the annual USA TODAY 10Best Readers’ Choice Awards for 2024.

The 10Best honors serve as a trusted source for recommendations across various travel and lifestyle categories. This year, USA TODAY readers named Motel 6 the No. 1 choice for travelers looking for a clean, friendly, dependable, and most importantly, affordable place to stay whether for leisure or business travel.

“We’re thankful to the readers of 10Best and USA Today for voting us Best Budget-Friendly Brand,” said Julie Arrowsmith, President and CEO of G6 Hospitality, parent company of Motel 6. “Motel 6 is an iconic brand with a passion for serving the budget-conscious traveler. We keep things simple by giving guests just want they want, whether that’s a pet-friendly hotel, military discounts, or just a welcome respite by the highway where they’ll find a clean, comfortable room at a great price.”

Each year, USA TODAY 10Best Readers’ Choice Awards highlight the best-of-the-best in contests covering categories such as destinations, food and drink, hotels and things to do. A panel of travel experts and 10Best.com editors first nominate 20 hotel brands in the lodging category, and the final top 10 winners are then chosen by the readers’ popular vote. This category highlights the best budget-friendly hotels that combine affordable rates and amenities that give travelers a comfortable and wallet-friendly stay.

To book a stay at one of the nearly 1,500 Motel 6 or Studio 6 hotels across the U.S. and Canada, visit www.motel6.com or www.studio6.com.

About Motel 6
Motel 6, an iconic brand synonymous with affordable lodging, has franchised locations throughout the United States and Canada. Since 1962, Motel 6 has been known as the trusted place to find a clean, comfortable room at a fair price. Pets always stay free at Motel 6. The 2024 Entrepreneur Franchise 500® report ranked Motel 6 in the top 50 of all franchises. For more information, please visit www.motel6.com. For franchise opportunities, please visit www.g6hospitality.com.

Media Contact:
Jordyn Levine
(224) 509-5203
jordyn.levine@zenogroup.com

Driving to Summer Destinations Makes the Experience More Enjoyable

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New data reveals hotels are the preferred lodging option this summer; cost/budget will have an impact on travel plans

Dallas, May 15, 2024 – Summer travel is about to heat up, and new data from leading economy lodging brands Motel 6 and Studio 6 reveals that nearly eight in 10 Americans who will drive to their summer travel destination said that driving makes the experience more enjoyable (77%).

The study, which surveyed 2,000 Americans with summer leisure plans, also found that travelers agree there is a distinction between a “trip” and a “vacation” (80%).

“There’s nothing better than cruising on the highway with the windows down, sun shining and music playing, especially when you’re surrounded by your loved ones – even those on four legs,” said Julie Arrowsmith, President and CEO of G6 Hospitality, parent company of Motel 6 and Studio 6. “Whether you’re the planner or just along for the ride, Motel 6 and Studio 6 provide pet-friendly and affordable lodging so you can relax, enjoy the journey and focus on creating memories.”

Are We There Yet?

Methods of transportation are varied this summer; most intend to drive to at least one destination (60%), while ot

hers will fly (55%) or ride the train (8%). On the road, many admit to taking on classic roles such as the “relaxation reminder” (23

%), “trip coordinator” (28%), “activities and excursion guide” (22%) and “backseat driver” (10%). Although the journey to the vacation can be its own adventure, arriving at the hotel or destination is the top indicator to travelers that they are officially on vacation (59%).

Keeping It Budget-Friendly

Almost nine in 10 (87%) of those with summer leisure plans say that cost and budget will impact their travel. This may also be why discount programs while traveling are more important now than in previous years (79%, an increase of 13% since 2023). Through My6, the free discount program from Motel 6 and Studio 6, travelers can enjoy a minimum of 6% off ev

ery stay, as well as hundreds of added benefits in the travel, streaming and food industries.

For the over one-third (34%) of those driving to their summer destinations to save money, travelers can also receive exclusive access to promotions on car care to help get their vehicles road-trip-ready with My6. With Memorial Day Weekend and Fourth of July just around the corner, My6 members can save between May 25 – July 28, 2024, 12% off the Best Available Rates on reservations booked between May 24 – May 28, 2024*. Sign up to save via the app or website.

Lodging Tendencies

With a variety of lodging options to choose from, most will stay at a hotel (61%), followed by rental homes (27%) and staying at a family member’s home (22%). When staying in a hotel, most travelers admit to not unpacking and keeping their items in their luggage (57%), though many still use the dresser (34%) or closet (47%).

Trip or Vacation?

Vacations look different for everyone, and over half (53%) defined “vacation” as travel for relaxation. Others feel that a “trip” is defined as travel for a purpose (32%), such as an event, or as simply getting out of their hometown (30%). Travelers are looking to relax and unplug this summer (59%), so it’s no surprise that nearly half will attend a family or friend reunion (48%), and over one-third will explore a new city (36%). When considering the timing of their adventure, only 9% believe holiday weekends are the ideal time to travel, while over two-fifths (43%) enjoy a mix of holiday and off-holiday weekends.

A complete list of survey results can be found here. To book a stay at one of the nearly 1,500 Motel 6 or Studio 6 properties across the U.S. and Canada, visit www.motel6.com or www.studio6.com.

*My6 members must book reservations between May 24 – May 28, 2024, and at least one day in advance to receive a discount. Non-members who book within the sale window and at least one day in advance will receive 10% off the Best Available Rate.

###

About the Survey 

This random double-opt-in survey of 2,000 Americans with summer leisure plans was commissioned by Motel 6 between March 22 and March 30, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

 

About Motel 6

Motel 6, an iconic brand synonymous with affordable lodging, has franchised locations throughout the United States and Canada. Since 1962, Motel 6 has been known as the trusted place to find a clean, comfortable room at a fair price. Pets always stay free at Motel 6. The 2024 Entrepreneur Franchise 500® report ranked Motel 6 in the top 50 of all franchises. For more information, please visit www.motel6.com. For franchise information, please visit www.g6hospitality.com.

 

Media Contact:

Jordyn Levine

(224) 509-5203

jordyn.levine@zenogroup.com

Motel 6 Appoints Garfield as First-Ever Chief Pet Officer

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Famous tabby has transformed Garfield-themed rooms in select locations across the U.S.; offers fans a chance to attend the world premiere of The Garfield Movie in Hollywood

DALLAS, April 26, 2024 – Today, Motel 6, Proud Sponsor of Pets™ and official hotel partner of “The Garfield Movie,” appointed its first-ever Chief Pet Officer to help make traveling with pets easier, safer and, most importantly, more fun. The world-famous and beloved orange tabby cat, Garfield, has stepped into the role ahead of the new Columbia Pictures/Alcon Entertainment animated film, debuting exclusively in movie theaters on May 24.

“Garfield is well-known for his appreciation of naps, so he’s an expert when it comes to a comfortable night’s rest,” said Adam Cannon, Chief Brand Officer of G6 Hospitality, parent company of Motel 6 and Studio 6. “Motel 6 has been welcoming pets for free for more than 60 years and is one of the top reasons guests stay with us. Garfield will help take our love of our four-legged friends to the next level.”

“I love seeing myself on the big screen, so I figured, hey, let’s double down on my big break and take a new position as the first-ever Chief Pet Officer for Motel 6. As you’ll see in my new movie, I know first-hand how good it feels to be welcomed with a nice place to sleep,” said Garfield, Chief Pet Officer, Motel 6. “My first order of business was to design my own Garfield Movie-themed rooms for all cats to enjoy, and one lucky winner will get the chance to join me on the orange carpet at the premiere and stay with thr

ee friends in my own suite, designed to look like me and everything I love of course!”

Creating the Purr-fect Garfield Suite

For his first order of business, Garfield put his paw on the traveler experience, crafting his own premium suite at Motel 6 Hollywood. A complete room transformation into an orange oasis, all guests and their cats (or dogs) will appreciate this immersive experience, complete with walls of orange fur and stripe prints, a cat condo and tree, dog and cat amenities and plushies of the beloved movie characters.

“The Garfield Movie”-themed Suite in Hollywood is available from May 21 through mid-June by calling the Motel 6 Hollywood at 323-464-6006.

Garfield is also transforming rooms into a unique “The Garfield Movie”– themed experience at ten additional Motel 6 locations nationwide to ensure cats (and dogs) are treated like royalty.

Guests can check out the list of participating locations and book their Garfield-themed guest room through June 6 at www.Motel6Garfield.com.

Win Tickets to Join Garfield on the Orange Carpet

Pet enthusiasts can enter for a chance to join Garfield on the orange carpet at “The Garfield Movie” world premiere on Sunday, May 19, in Los Angeles. One lucky winner and up to three guests will receive tickets to the premiere, round-trip flights and a two-night stay in “The Garfield Movie”-themed Suite at Motel 6 Hollywood for their crew. In addition to the Grand Prize winner, twenty runners-up will receive a $25 movie gift card and a one-night stay voucher redeemable at any Motel 6 location of their choice. Now through May 10 at 12 p.m. (PDT), applicants can enter for a chance to win at www.Motel6Garfield.com.

“Through this creative and impressive campaign, Motel 6 will certainly raise the bar for the ultimate pet experience with Garfield’s high standard seal of approval,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment. “Who better to provide his expertise to help pet travel be a little easier than everyone’s favorite pampered, Monday-hating, lasagna-loving indoor cat!”

Pet-Friendly Perks

All traveling pet parents can join My6, a free discount program from Motel 6. My6 members save at least 6% off every stay at Motel 6 locations across the country and have access to hundreds of pet-related and travel benefits.

Pets stay free at all Motel 6 locations across the country. To learn more about how Garfield is making a difference in his new role or to book a stay at Motel 6, visit www.Motel6Garfield.com.

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About Motel 6

Motel 6, an iconic brand synonymous with affordable lodging, has franchised locations throughout the United States and Canada. Since 1962, Motel 6 has been known as the trusted place to find a clean, comfortable room at a fair price. Pets always stay free at Motel 6. The 2024 Entrepreneur Franchise 500® report ranked Motel 6 in the top 50 of all franchises. For more information, please visit www.motel6.com. For franchise information, please visit www.g6hospitality.com.

About The Garfield Movie

Garfield (voiced by Chris Pratt), the world-famous, Monday-hating, lasagna-loving indoor cat, is about to have a wild outdoor adventure! After an unexpected reunion with his long-lost father – scruffy street cat Vic (voiced by Samuel L. Jackson) – Garfield and his canine friend Odie are forced from their perfectly pampered life into joining Vic in a hilarious, high-stakes heist.

Directed by Mark Dindal. Screenplay by Paul A. Kaplan & Mark Torgove and David Reynolds. Based on the Garfield® characters created by Jim Davis. Producers are Broderick Johnson, Andrew A. Kosove, John Cohen, Steven P. Wegner, Craig Sost and Namit Malhotra. Executive Producers are Jim Davis, Scott Parish, Bridget McMeel, David Reynolds, Carl Rogers, Tom Jacomb, Crosby Clyse, Chris Pflug, Simon Hedges, Louis Koo, Steve Sarowitz and Justin Baldoni. The film features the voices of Chris Pratt, Samuel L. Jackson, Hannah Waddingham, Ving Rhames, Nicholas Hoult, Cecily Strong, Harvey Guillén, Brett Goldstein, Bowen Yang and Snoop Dogg.

 

Media Contact:

Jordyn Levine

(224) 509-5203

jordyn.levine@zenogroup.com