Motel 6 and Studio 6 Launch “Motel 6Giving” Sale for Holiday and New Year Travel

My6 members save 12% on bookings from November 28 through February 28

DALLAS, November 23, 2024 – More than a quarter of Americans celebrating winter holidays this season will stay in a hotel, so Motel 6 and Studio 6 are offering travelers affordable lodging into the new year with the launch of its “Motel 6Giving” sale.

To access the most savings, including 12% off of the best available rate and My6 Marketplace deals for up to 50% off on Walmart+ membership and more, consumers should first join the free My6 program:
• Sign up: Download the My6 app on iOS and Android or visit the My6 website
• Book: Reservations must be booked between Nov. 28, 2024 – Dec. 9, 2024
• Travel: Stays can take place from Nov. 28, 2024 – Feb. 28, 2025

“Every dollar counts during the holidays and those hitting the road to be with loved ones can find comfort in pet- and budget-friendly travel options thanks to the Motel 6Giving sale,” said Julie Arrowsmith, President and CEO of G6 Hospitality, parent company of Motel 6 and Studio 6. “Motel 6 and Studio 6 are here to make travel accessible and affordable year-round, which is why we are offering an expanded reservation window for those who may not be able to hit the road until 2025.”

My6 members also unlock deals on retail, dining, travel, entertainment, and more, including:
• 50% off Walmart+ membership
• 50% off Blue Apron orders for the first 4 weeks
• 30% off Sperry shoe purchases
• 10% off Kohl’s purchases
• $25 off mobile car maintenance services from AutoNation

To book a stay at one of nearly 1,500 Motel 6 or Studio 6 properties across the United States and Canada, download the free My6 app or visit www.motel6.com or www.studio6.com.

About Motel 6 and Studio 6
Motel 6 and Studio 6 are leading economy lodging brands with nearly 1,500 locations throughout the United States and Canada. Since 1962, Motel 6 has been known as the trusted place to find a clean, comfortable room at a fair price. Studio 6 welcomes travelers in an extended stay capacity, offering fully furnished kitchens, linens, cookware and free Wi-Fi at an inclusive, transparent rate competitive to other economy extended stay hotels. Both pet-friendly brands were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. For more information, please visit www.motel6.com and www.studio6.com. For franchise information, please visit www.g6hospitality.com.

Media Contact:
Haley Klein
231-883-6011
haley.klein@zenogroup.com

Travelers Choose Driving over Flying this Holiday Season, Opting for Reliable Methods of Travel and Familiar Destinations

New Data Reveals Travelers are Waiting to Book for Best Deals

 

DALLAS, October 28, 2024—Americans are trading in their sleigh rides for car rides this holiday season, as they seek comfort in familiar, flexible, and budget-friendly travel options more than ever before. New data from Motel 6 and Studio 6 reveals that over half of those traveling to celebrate winter holidays this year will hit the road to their destination (51%) rather than take to the sky (13%).

 

The study, which surveyed 2,000 Americans who plan to celebrate winter holidays this upcoming season, found an increase in road travelers from last year (+2% OnePoll 2023), a choice driven by the proximity of their destination (46%) and the desire to save money (26%). For many, the joy of a road trip lies in the journey itself, believing road trips make the travel experience more enjoyable (80%), which may be because they admit to having a preferred or “assigned” seat in the car when traveling with family (39%).

 

“There’s just something comforting and nostalgic about packing into the family car with a trunk filled with gifts and casseroles and road-tripping to your holiday celebrations. It’s no surprise we are seeing an uptick in this trusted travel choice this year given the current environment,” said Julie Arrowsmith, President and CEO of G6 Hospitality, parent company of Motel 6 and Studio 6. “After all the fun and delicious meals, we know travelers want reliable, affordable and comfortable accommodation, and with Motel 6 and Studio 6 as your lodging of choice, we’ll be there no matter the destination.”

 

Cherishing Familiar Places & Traditions

From the family hometown to grandma’s house, travelers plan to lean into a sense of familiarity during the holiday season and visit the places they know and love rather than explore somewhere new (63%). In fact, many admit that visiting or traveling to see family and friends is one of their favorite holiday traditions (50%) and most use their paid time off to spend quality time with loved ones (54%).

 

Navigating Holiday Lodging

Often, the destination for the celebration doubles as makeshift lodging, as most Americans who celebrate winter holidays will stay at family (52%) or friends’ homes (14%). However, this can lead to overcrowded houses (30%) and challenging sleeping arrangements, prompting travelers to seek alone time within less than a day (19.6 hours) into the trip on average. To avoid sleeping on the floor (26%) or making do with the couch (22%), one in four travelers will opt for a hotel or motel this holiday season.

 

Late Planning

This holiday season, Americans are juggling the excitement of celebrations and travel with the realities of a busy and challenging year. Motel 6 found that holiday travelers expect to plan their trips three weeks in advance on average, with some (23%) not planning to book ahead at all. It’s no wonder that holiday travel plans are often left to the last minute, with many delaying their holiday bookings due to financial constraints (39%) or in hopes of finding better deals (35%), which in turn causes stress (64%). Discounts play a big role in influencing these budget-conscious travelers (21%). Through My6, the free membership program from Motel 6 and Studio 6, travelers can enjoy a minimum of 6% off every stay, as well as hundreds of added benefits in travel, streaming, and food from companies like Hulu, DoorDash and GetUpside (gas).

 

“It’s no secret that the holiday season brings joy and togetherness, but when paired with travel woes and high costs, the reason for the season can get lost,” said Arrowsmith. “No matter if you are walking in or planning in advance, Motel 6 and Studio 6 offer budget-friendly locations so you can indulge in the best parts of the most wonderful time of the year.”

 

A complete list of survey results can be found here. To book a stay at one of the nearly 1,500 Motel 6 or Studio 6 properties across the U.S. and Canada, visit www.motel6.com or www.studio6.com.

 

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About the Survey 

This random double-opt-in survey of 2,000 Americans who celebrate winter holidays was commissioned by Motel 6 between September 18 and September 20, 2024. It was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).

 

About Motel 6 and Studio 6 
Motel 6 and Studio 6 are leading economy lodging brands with nearly 1,500 locations throughout the United States and Canada. Since 1962, Motel 6 has been known as the trusted place to find a clean, comfortable room at a fair price. Studio 6 welcomes travelers in an extended stay capacity, offering fully furnished kitchens, linens, cookware and free Wi-Fi at an inclusive, transparent rate competitive to other economy extended stay hotels. Both pet-friendly brands were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. For more information, please visit www.motel6.com and www.studio6.com. For franchise information, please visit www.g6hospitality.com.

 

 

Media Contact:

Haley Klein

231-883-6011

haley.klein@zenogroup.com

 

Motel 6 Reveals its Latest Gem in Niagara Falls, Ontario!

TORONTO, ON (August 21, 2024) – Realstar Hospitality is delighted to announce the grand opening of its newest Motel 6 location in the heart of Niagara Falls, Ontario. This exciting addition enhances Realstar Hospitality’s expanding network of Motel 6 and Studio 6 locations across Canada, offering travellers even more choices for exceptional stays.

“We are thrilled to become part of the Motel 6 family,” said Randy Mahil, proud owner of the newly opened Motel 6. “Our team is dedicated to delivering outstanding service and unbeatable value to travellers visiting Niagara Falls.”

Guests at this new location can enjoy modern and comfortable guestrooms, each equipped with flat-screen TVs and free Wi-Fi. The hotel also boasts free parking, an outdoor pool, and an on-site restaurant, ensuring a memorable stay for all.

“Niagara Falls is a vibrant, diverse and highly sought-after destination,” said Irwin Prince, President & COO of Realstar Hospitality. “As we continue to expand our portfolio of Motel 6 and Studio 6 locations nationwide, we look forward to introducing more great hotels like this one in the near future.”

Conveniently located at 5553 Ferry Street, Motel 6 – Niagara Falls is just minutes away from the city’s top attractions, such as the world-famous Horseshoe Falls, Skylon Tower, and Fallsview Casino. The hotel’s proximity to the Rainbow International Bridge also offers easy access to the New York border, making it an ideal choice for visitors exploring one of Canada’s premier tourist destinations and its international surroundings.

Reservations for Motel 6 – Niagara Falls can be made by visiting motel6.com or by calling 1.800.4MOTEL6 (1.800.466.8356).

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About Realstar Hospitality
In 2003, Realstar Hospitality Corp. acquired the master franchise rights for the Motel 6 and Studio 6 brands in Canada. Realstar Hospitality also holds the master franchise rights for one other hotel brand in Canada and is a subsidiary of Realstar Group. The international, privately held Realstar Group was founded over 45 years ago and has offices in Toronto, Canada and London, England. The company is a leader in the ownership and operation of multi-unit residential real estate, sports, entertainment and other community event facilities and hotels in both the limited service and full-service sectors.

About Motel 6
Motel 6 is an economy lodging brand with franchised locations throughout the United States and Canada. For more than 30 years, Motel 6 has been known to “leave the light on,” for its guests, earning the chain the highest brand recognition in the economy lodging segment. Named the 2022 Best Budget-Friendly Hotel Brand by USA Today’s 10Best Readers’ Choice Awards, Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information or to find a Motel 6 near you, visit Motel6.com.

USA TODAY Readers Name Motel 6 Best Budget-Friendly Hotel Brand

 Motel 6 is Top Choice for Comfortable and Wallet-Friendly Stay in 2024

DALLAS, June 27, 2024 /PRNewswire/ — Motel 6, a name synonymous with affordable lodging, has again been voted the “Best Budget-Friendly Hotel Brand” in the annual USA TODAY 10Best Readers’ Choice Awards for 2024.

The 10Best honors serve as a trusted source for recommendations across various travel and lifestyle categories. This year, USA TODAY readers named Motel 6 the No. 1 choice for travelers looking for a clean, friendly, dependable, and most importantly, affordable place to stay whether for leisure or business travel.

“We’re thankful to the readers of 10Best and USA Today for voting us Best Budget-Friendly Brand,” said Julie Arrowsmith, President and CEO of G6 Hospitality, parent company of Motel 6. “Motel 6 is an iconic brand with a passion for serving the budget-conscious traveler. We keep things simple by giving guests just want they want, whether that’s a pet-friendly hotel, military discounts, or just a welcome respite by the highway where they’ll find a clean, comfortable room at a great price.”

Each year, USA TODAY 10Best Readers’ Choice Awards highlight the best-of-the-best in contests covering categories such as destinations, food and drink, hotels and things to do. A panel of travel experts and 10Best.com editors first nominate 20 hotel brands in the lodging category, and the final top 10 winners are then chosen by the readers’ popular vote. This category highlights the best budget-friendly hotels that combine affordable rates and amenities that give travelers a comfortable and wallet-friendly stay.

To book a stay at one of the nearly 1,500 Motel 6 or Studio 6 hotels across the U.S. and Canada, visit www.motel6.com or www.studio6.com.

About Motel 6
Motel 6, an iconic brand synonymous with affordable lodging, has franchised locations throughout the United States and Canada. Since 1962, Motel 6 has been known as the trusted place to find a clean, comfortable room at a fair price. Pets always stay free at Motel 6. The 2024 Entrepreneur Franchise 500® report ranked Motel 6 in the top 50 of all franchises. For more information, please visit www.motel6.com. For franchise opportunities, please visit www.g6hospitality.com.

Media Contact:
Jordyn Levine
(224) 509-5203
jordyn.levine@zenogroup.com

Driving to Summer Destinations Makes the Experience More Enjoyable

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New data reveals hotels are the preferred lodging option this summer; cost/budget will have an impact on travel plans

Dallas, May 15, 2024 – Summer travel is about to heat up, and new data from leading economy lodging brands Motel 6 and Studio 6 reveals that nearly eight in 10 Americans who will drive to their summer travel destination said that driving makes the experience more enjoyable (77%).

The study, which surveyed 2,000 Americans with summer leisure plans, also found that travelers agree there is a distinction between a “trip” and a “vacation” (80%).

“There’s nothing better than cruising on the highway with the windows down, sun shining and music playing, especially when you’re surrounded by your loved ones – even those on four legs,” said Julie Arrowsmith, President and CEO of G6 Hospitality, parent company of Motel 6 and Studio 6. “Whether you’re the planner or just along for the ride, Motel 6 and Studio 6 provide pet-friendly and affordable lodging so you can relax, enjoy the journey and focus on creating memories.”

Are We There Yet?

Methods of transportation are varied this summer; most intend to drive to at least one destination (60%), while ot

hers will fly (55%) or ride the train (8%). On the road, many admit to taking on classic roles such as the “relaxation reminder” (23

%), “trip coordinator” (28%), “activities and excursion guide” (22%) and “backseat driver” (10%). Although the journey to the vacation can be its own adventure, arriving at the hotel or destination is the top indicator to travelers that they are officially on vacation (59%).

Keeping It Budget-Friendly

Almost nine in 10 (87%) of those with summer leisure plans say that cost and budget will impact their travel. This may also be why discount programs while traveling are more important now than in previous years (79%, an increase of 13% since 2023). Through My6, the free discount program from Motel 6 and Studio 6, travelers can enjoy a minimum of 6% off ev

ery stay, as well as hundreds of added benefits in the travel, streaming and food industries.

For the over one-third (34%) of those driving to their summer destinations to save money, travelers can also receive exclusive access to promotions on car care to help get their vehicles road-trip-ready with My6. With Memorial Day Weekend and Fourth of July just around the corner, My6 members can save between May 25 – July 28, 2024, 12% off the Best Available Rates on reservations booked between May 24 – May 28, 2024*. Sign up to save via the app or website.

Lodging Tendencies

With a variety of lodging options to choose from, most will stay at a hotel (61%), followed by rental homes (27%) and staying at a family member’s home (22%). When staying in a hotel, most travelers admit to not unpacking and keeping their items in their luggage (57%), though many still use the dresser (34%) or closet (47%).

Trip or Vacation?

Vacations look different for everyone, and over half (53%) defined “vacation” as travel for relaxation. Others feel that a “trip” is defined as travel for a purpose (32%), such as an event, or as simply getting out of their hometown (30%). Travelers are looking to relax and unplug this summer (59%), so it’s no surprise that nearly half will attend a family or friend reunion (48%), and over one-third will explore a new city (36%). When considering the timing of their adventure, only 9% believe holiday weekends are the ideal time to travel, while over two-fifths (43%) enjoy a mix of holiday and off-holiday weekends.

A complete list of survey results can be found here. To book a stay at one of the nearly 1,500 Motel 6 or Studio 6 properties across the U.S. and Canada, visit www.motel6.com or www.studio6.com.

*My6 members must book reservations between May 24 – May 28, 2024, and at least one day in advance to receive a discount. Non-members who book within the sale window and at least one day in advance will receive 10% off the Best Available Rate.

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About the Survey 

This random double-opt-in survey of 2,000 Americans with summer leisure plans was commissioned by Motel 6 between March 22 and March 30, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

 

About Motel 6

Motel 6, an iconic brand synonymous with affordable lodging, has franchised locations throughout the United States and Canada. Since 1962, Motel 6 has been known as the trusted place to find a clean, comfortable room at a fair price. Pets always stay free at Motel 6. The 2024 Entrepreneur Franchise 500® report ranked Motel 6 in the top 50 of all franchises. For more information, please visit www.motel6.com. For franchise information, please visit www.g6hospitality.com.

 

Media Contact:

Jordyn Levine

(224) 509-5203

jordyn.levine@zenogroup.com

Motel 6 Appoints Garfield as First-Ever Chief Pet Officer

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Famous tabby has transformed Garfield-themed rooms in select locations across the U.S.; offers fans a chance to attend the world premiere of The Garfield Movie in Hollywood

DALLAS, April 26, 2024 – Today, Motel 6, Proud Sponsor of Pets™ and official hotel partner of “The Garfield Movie,” appointed its first-ever Chief Pet Officer to help make traveling with pets easier, safer and, most importantly, more fun. The world-famous and beloved orange tabby cat, Garfield, has stepped into the role ahead of the new Columbia Pictures/Alcon Entertainment animated film, debuting exclusively in movie theaters on May 24.

“Garfield is well-known for his appreciation of naps, so he’s an expert when it comes to a comfortable night’s rest,” said Adam Cannon, Chief Brand Officer of G6 Hospitality, parent company of Motel 6 and Studio 6. “Motel 6 has been welcoming pets for free for more than 60 years and is one of the top reasons guests stay with us. Garfield will help take our love of our four-legged friends to the next level.”

“I love seeing myself on the big screen, so I figured, hey, let’s double down on my big break and take a new position as the first-ever Chief Pet Officer for Motel 6. As you’ll see in my new movie, I know first-hand how good it feels to be welcomed with a nice place to sleep,” said Garfield, Chief Pet Officer, Motel 6. “My first order of business was to design my own Garfield Movie-themed rooms for all cats to enjoy, and one lucky winner will get the chance to join me on the orange carpet at the premiere and stay with thr

ee friends in my own suite, designed to look like me and everything I love of course!”

Creating the Purr-fect Garfield Suite

For his first order of business, Garfield put his paw on the traveler experience, crafting his own premium suite at Motel 6 Hollywood. A complete room transformation into an orange oasis, all guests and their cats (or dogs) will appreciate this immersive experience, complete with walls of orange fur and stripe prints, a cat condo and tree, dog and cat amenities and plushies of the beloved movie characters.

“The Garfield Movie”-themed Suite in Hollywood is available from May 21 through mid-June by calling the Motel 6 Hollywood at 323-464-6006.

Garfield is also transforming rooms into a unique “The Garfield Movie”– themed experience at ten additional Motel 6 locations nationwide to ensure cats (and dogs) are treated like royalty.

Guests can check out the list of participating locations and book their Garfield-themed guest room through June 6 at www.Motel6Garfield.com.

Win Tickets to Join Garfield on the Orange Carpet

Pet enthusiasts can enter for a chance to join Garfield on the orange carpet at “The Garfield Movie” world premiere on Sunday, May 19, in Los Angeles. One lucky winner and up to three guests will receive tickets to the premiere, round-trip flights and a two-night stay in “The Garfield Movie”-themed Suite at Motel 6 Hollywood for their crew. In addition to the Grand Prize winner, twenty runners-up will receive a $25 movie gift card and a one-night stay voucher redeemable at any Motel 6 location of their choice. Now through May 10 at 12 p.m. (PDT), applicants can enter for a chance to win at www.Motel6Garfield.com.

“Through this creative and impressive campaign, Motel 6 will certainly raise the bar for the ultimate pet experience with Garfield’s high standard seal of approval,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment. “Who better to provide his expertise to help pet travel be a little easier than everyone’s favorite pampered, Monday-hating, lasagna-loving indoor cat!”

Pet-Friendly Perks

All traveling pet parents can join My6, a free discount program from Motel 6. My6 members save at least 6% off every stay at Motel 6 locations across the country and have access to hundreds of pet-related and travel benefits.

Pets stay free at all Motel 6 locations across the country. To learn more about how Garfield is making a difference in his new role or to book a stay at Motel 6, visit www.Motel6Garfield.com.

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About Motel 6

Motel 6, an iconic brand synonymous with affordable lodging, has franchised locations throughout the United States and Canada. Since 1962, Motel 6 has been known as the trusted place to find a clean, comfortable room at a fair price. Pets always stay free at Motel 6. The 2024 Entrepreneur Franchise 500® report ranked Motel 6 in the top 50 of all franchises. For more information, please visit www.motel6.com. For franchise information, please visit www.g6hospitality.com.

About The Garfield Movie

Garfield (voiced by Chris Pratt), the world-famous, Monday-hating, lasagna-loving indoor cat, is about to have a wild outdoor adventure! After an unexpected reunion with his long-lost father – scruffy street cat Vic (voiced by Samuel L. Jackson) – Garfield and his canine friend Odie are forced from their perfectly pampered life into joining Vic in a hilarious, high-stakes heist.

Directed by Mark Dindal. Screenplay by Paul A. Kaplan & Mark Torgove and David Reynolds. Based on the Garfield® characters created by Jim Davis. Producers are Broderick Johnson, Andrew A. Kosove, John Cohen, Steven P. Wegner, Craig Sost and Namit Malhotra. Executive Producers are Jim Davis, Scott Parish, Bridget McMeel, David Reynolds, Carl Rogers, Tom Jacomb, Crosby Clyse, Chris Pflug, Simon Hedges, Louis Koo, Steve Sarowitz and Justin Baldoni. The film features the voices of Chris Pratt, Samuel L. Jackson, Hannah Waddingham, Ving Rhames, Nicholas Hoult, Cecily Strong, Harvey Guillén, Brett Goldstein, Bowen Yang and Snoop Dogg.

 

Media Contact:

Jordyn Levine

(224) 509-5203

jordyn.levine@zenogroup.com

G6 Hospitality Celebrates Grand Opening of New Studio 6 Property in Katy, Texas

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New Studio 6 Extended-Stay Hotel Offers Modern, Comfortable and Affordable Accommodations for Both Short- or Long-term Stays in Energy Corridor

DALLAS, March 6, 2024 – G6 Hospitality, the leading economy lodging franchisor and parent company of the iconic Motel 6 and Studio 6 brands, today announced the grand opening of Studio 6 Katy, TX – Energy Corridor.

The new construction Studio 6 extended-stay property, located just 30 minutes west of Houston within the city’s Energy Corridor business district, provides another fresh, modern option for both business and leisure travelers looking for affordable lodging in the area. The hotel is owned and operated by Dhyan & Riyan Hospitality, which owns and operates multiple hotels in Texas.

“We are incredibly excited to celebrate this newest extended-stay lodging option for travelers to Houston’s bustling Energy Corridor,” said Tina Burnett, Chief Development Officer, G6 Hospitality. “Our Motel 6 and Studio 6 owners continue to raise the bar of excellence for their team members, guests, and the communities in which they serve.”

The three-story, new construction hotel opened to reservations in December 2023 and offers 55 guest rooms, all of which feature the latest Studio 6 design prototype, which incorporates clean, modern elements such as sleek, wood-effect flooring, white quartz countertops and a bold, sophisticated color palette. The studios feature living areas and fully furnished kitchens, along with linens, cookware and coffee maker. The pet-friendly hotel also offers free Wi-Fi in guest rooms and common areas, a guest laundry facility, and free parking.

The hotel, the 12th Studio 6 in the Houston, Texas, area, is located at 1425 Westborough Drive in Katy.

“We are proud to celebrate the opening of our Studio 6 hotel and join the portfolio of this iconic brand that demonstrates clear commitment to delivering real value to guests and franchise owners,” said Ketan Rama, co-owner, Dhyan & Riyan Hospitality. “From the very beginning, G6 Hospitality has offered unmatched support across all aspects of the property’s development, and we look forward to growing our business within the Katy community.”

For more information and details on franchising with G6 Hospitality, please visit www.g6hospitality.com/franchising. 

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About G6 Hospitality LLC

G6 Hospitality franchises nearly 1,500 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. In 2022, Motel 6 was named the “Best Budget-Friendly Hotel Brand” in USA TODAY’s 10Best Readers’ Choice Awards. The Company was named a 2023 “Best for Vets” employer by Military Times and a Top Military Friendly® Employer for 2024. For more information, please visit http://www.g6hospitality.com/.

About Studio 6

Studio 6 welcomes travelers in key extended stay markets in the U.S. and Canada, allowing guests to “Extend your stay, not your budget®”. The studios include fully furnished kitchens along with linens and cookware and free Wi-Fi at an inclusive, transparent rate, competitive to other economy extended stay hotels. For more information, visit www.studio6.com.

Media Contact:

Darcy Ledoux

(917) 470-2985

darcy.ledoux@zenogroup.com

G6 Hospitality Brands Named Among the Top Franchises in Entrepreneur Magazine’s Franchise 500®

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Motel 6 achieves the highest-ranked position of any economy lodging brand on prestigious industry list

DALLAS, Jan. 16, 2024 – G6 Hospitality, the leading economy lodging franchisor, announced today that its iconic Motel 6 and extended stay Studio 6 brands were recognized among the top 500 franchises for 2024 in Entrepreneur Magazine’s prestigious Franchise 500® ranking.

The annual Entrepreneur Franchise 500® is the world’s first and most comprehensive franchise ranking, serving as a dominant competitive measure and invaluable resource for evaluating and ranking business performance across critical factors including unit growth, financial strength and stability, and brand power.

For the 2024 rankings, Entrepreneur recognized Motel 6 as one of the Top 50 North American franchises, awarding the brand the #45 spot – the highest-ranking for any economy lodging brand on the list. Additionally, in its second year of inclusion, G6 Hospitality’s extended stay Studio 6 brand jumped 69 places to #190 on the list.

“2023 was a strong year for G6 Hospitality across both of our iconic economy lodging brands, and we are excited to continue that growth, focusing nearly every aspect of our business around owners’ success and guests’ expectations,” said Julie Arrowsmith, President & Chief Executive Officer, G6 Hospitality. “We are honored by Entrepreneur’s consistent recognition, and the rising positions and achievements of Motel 6 and Studio 6 are a testament to the profound dedication of our franchising owners and operators across the country.”

This year’s ranking shines a light on the unique challenges and changes that have shaped the franchise industry over the last year—and how franchisors have adapted and evolved to meet them. The Entrepreneur editorial team researched and assessed several factors, including costs and fees, size and growth, support, brand strength, and financial strength and stability. Each franchise received a cumulative score based on an analysis of more than 150 data points, and the 500 franchises with the highest scores determined the Franchise 500® in ranked order.

“Every brand on the Franchise 500 has its own unique story, but they all collectively make the same statement: Franchising is strong and resilient, is full of innovation and opportunity, and provides a powerful entrepreneurial path for many people,” says Jason Feifer, editor in chief of Entrepreneur magazine. “Our 45th annual ranking is full of companies with fresh ideas, exciting business models, cultural sway, and the kind of business sophistication that will define the next 45 years and beyond.”

To view Motel 6 and Studio 6 in the full ranking, visit http://www.entrepreneur.com/franchise500 or pick up a copy of the January/February 2024 issue of Entrepreneur on newsstands now.

About G6 Hospitality LLC
G6 Hospitality franchises nearly 1,500 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. In 2022, Motel 6 was named the “Best Budget-Friendly Hotel Brand” in USA TODAY’s 10Best Readers’ Choice Awards and ranked within the top 50 franchises of Entrepreneur’s 2024 Franchise 500, in which Studio 6 was included as well. The Company was also named a 2023 “Best for Vets” employer by Military Times and a Top Military Friendly® Employer for 2024. For more information, please visit http://www.g6hospitality.com/.

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G6 Hospitality Renews and Expands Commitments to Combat Human Trafficking in 2024

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DALLAS, Jan. 10, 2024 – In support of National Human Trafficking Prevention Month, G6 Hospitality, the parent company of Motel 6 and Studio 6, is renewing and expanding its long-standing efforts to combat human trafficking and raise awareness around the widespread issue.

This month, G6 Hospitality will launch a new version of its best-in-class training, “The Room Next Door,” a comprehensive program the company developed to help hotel teams identify the signs of human trafficking in the lodging industry. The training, required at every Motel 6 and Studio 6 location, is aimed at building awareness of the signs and response protocol for human trafficking.

The company is also renewing ongoing partnerships with law enforcement agencies and survivor advocate organizations in 2024, including:

  • AHLA Foundation: G6 Hospitality is a longtime partner of AHLA and the AHLA Foundation. G6 was an inaugural donor to the AHLA Foundation “No Room for Trafficking” (NRFT) Survivor Fund. Farah Bhayani, G6 Hospitality General Counsel and Chief Compliance Officer, co-chairs the advisory council that champions the hotel industry’s unified efforts to support human trafficking survivors, including how NRFT Survivor Fund grants are distributed to organizations that focus on survivor support.
  • New Friends New Life: The company partners with this survivor-focused organization that provides access to education, job training, interim financial assistance and mental health support for survivors of human trafficking and exploitation. Adam Cannon, G6 Hospitality Chief Brand Officer, is a member of the organization’s Board of Directors.
  • It’s A Penalty: The company is continuing its support for the seventh annual campaign around the “Big Game” this February in Las Vegas. The partnership will work to raise awareness and prevent human trafficking in the Las Vegas community through a variety of initiatives and events.
  • National Center for Missing and Exploited Children (NCMEC): G6 Hospitality continues to partner with NCMEC to send Amber Alerts through its property management system directly to hotel teams. 2023 was the inaugural year of the program, and it has already proven to be successful in raising awareness of missing children.
  • Marinus Analytics LLC: G6 Hospitality leverages Marinus’ Traffic Jam software reporting, which data mines and identifies advertisements for adult services at hotels.

“G6 Hospitality remains committed to combatting human trafficking across the country and has a zero-tolerance policy against it,” said Julie Arrowsmith, CEO of G6 Hospitality. “Our expanded anti-human trafficking program will ensure that our team members, franchisees and hotel teams are educated advocates who can help the industry move toward eradicating human trafficking.”

For more information on G6 Hospitality’s anti-human trafficking efforts, please visit www.g6hospitality.com.

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About G6 Hospitality LLC
G6 Hospitality franchises nearly 1,500 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. In 2022, Motel 6 was named the “Best Budget-Friendly Hotel Brand” in USA TODAY’s 10Best Readers’ Choice Awards. The Company was named a 2023 “Best for Vets” employer by Military Times and a Top Military Friendly® Employer for 2024. For more information, please visit http://www.g6hospitality.com/.

Holiday Trips are Increasing as Americans on Average Plan to Gather for 10 or More Celebrations This Season

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84% will travel for holidays, according to new data from Motel 6

 

DALLAS, NOVEMBER 1, 2023 – This festive season is sure to be a big one, as new data from leading economy lodging brand Motel 6 reveals that Americans who are celebrating a winter holiday are planning to enjoy an average of 10 or more gatherings this year.

 

In its sixth annual holiday travel survey, Motel 6 heard from over 2,000 respondents who celebrate a winter holiday and found that this flurry of festivities is expected to lead to significant travel. Eighty-four percent of respondents plan to travel to at least one gathering, and of those, over half (52%) expect to take more trips than last year.

 

Travel Trends Fur the Whole Family

This holiday season, 85% say the joy of spending time with friends and family outweighs the challenges of travel. When it comes to lodging, two-thirds (65%) of respondents traveling plan to stay at a hotel, an increase of nearly 20% since last year (SWNS 2022). And they’re bringing furry family members with them. Three out of five (60%) respondents note that pets will be joining their holiday journeys, up from 22% in 2022 (SWNS 2022).

 

Gathering once just isn’t enough – respondents plan to celebrate some holidays multiple times, bringing the average number of holiday gatherings per person to more than 10.

 

Family Time Important, but so is Moderation

The winter season continues to be a time to come together with loved ones, with two-thirds (66%) of respondents noting a preference for a traditional holiday celebration with family, while only 20% opt to take a solo trip. Still, Americans agree that the excitement of family gatherings can cause social batteries to run down quickly. Over half (53%) of respondents look forward to alone time four hours into a holiday, while nearly one in five (19%) say it takes just one to two hours for them to start looking forward to alone time.

 

“The final months of the year are filled with love, excitement and festivities with friends and family. No matter where the road takes you this season, Motel 6 will be there as your resting place,” said Julie Arrowsmith, President and CEO of G6 Hospitality, parent company of Motel 6 and extended stay brand Studio 6. “From Friendsgiving to New Year’s Day, we are here to offer affordable rates and discounts on our My6 app so you can focus on making memories with loved ones, including those with four legs!”

 

Impact of Economic Climate

It’s no surprise that nearly all (82%) of those celebrating winter holidays say the economic climate is impacting their plans this year. More than half are hoping to receive experience-based gifts (56%) this year, such as travel, and will be opting for affordable lodging (55%) for their journeys.

 

Those looking to save this holiday season can enjoy exclusive promotions and discounts while saving at least 6% off their stay by joining My6, a free rewards program from Motel 6 and Studio 6. To sign up, download the free My6 app or visit the website.

 

A full list of survey results can be found here. To book a stay at one of more than 1,400 pet-friendly Motel 6 or Studio 6 properties across the U.S. and Canada, visit www.motel6.com or www.studio6.com/.

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About Motel 6

Motel 6 is an economy lodging brand with franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 30 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Pets stay free at Motel 6 locations nationwide. For more information, visit www.motel6.com.

 

Media Contact:

Elise Rose

(312) 918-4223

elise.rose@zenogroup.com