G6 Hospitality Introduces Studio 6 Plus to Meet Growing Extended-Stay Demand

29 April 2026, Dallas: G6 Hospitality today announced the launch of Studio 6 Plus, a new extended-stay brand designed to meet evolving traveller needs in the rapidly growing upper-economy segment. The brand builds on Studio 6’s trusted legacy while delivering enhanced amenities and operational innovation.

Studio 6 Plus is built on the belief that extended stays should feel less like waiting and more like living. Anchored by the brand promise “Live, Where You Stay,” Studio 6 Plus creates spaces where guests don’t just pass through—they settle in, build routines, and truly belong. Each property is designed for the everyday moments that matter, unwinding after work, cooking a meal that feels like home, or simply calling it a day. Here, you don’t just stay. You live.

This is a new-construction brand. Built from the ground up for the modern extended-stay traveler. The properties are expected to achieve ADRs of $75–$90 in most markets, with RevPAR targets around $60 – $70. Higher-demand markets will command premium rates. This upper-economy offering targets extended-stay guests seeking clean, safe, comfortable accommodations with full kitchens.

“Studio 6 Plus reflects how extended stays today are no longer just about having a place to sleep, they are about having a place to live. Across industries, we are seeing more people spend weeks and months on the move, and what they are looking for is a space that feels familiar, functional, and secure. We have been very intentional about creating an experience that feels less like a stay and more like a home, while continuing to build on the strong foundation of our existing brands and the trust they have earned over time,” said Ankit Tandon, Vice Chairman, G6 Hospitality.

“Studio 6 is a name travelers know and trust, but we recognized an opportunity to evolve that legacy for today’s extended-stay guest. Studio 6 Plus keeps everything guests love about the brand—affordability, reliability, and comfort—while adding the security, space, and home-like features that matter most to people living with us for weeks or months at a time,” said Sonal Sinha, CEO, G6 Hospitality.

G6 Hospitality unveiled Studio 6 Plus at its Annual Franchisee Convention in Cancún, Mexico, before an audience of more than 1,500 franchisees and partners from across North America. This announcement reflects the company’s commitment to developing brands that address evolving market opportunities while delivering value for franchise partners.

Security, Space, and Comfort

Studio 6 Plus addresses a key gap in the extended-stay market by offering interior corridors—a feature that provides enhanced privacy and a safer, more residential feel. For solo travelers, women, and families, interior-access properties deliver the quiet, protected experience many guests prefer when staying for a week or longer. Properties will typically feature 60–150 rooms with thoughtfully designed amenities including full kitchens with full-size refrigerators, stoves, and microwaves, generous storage and closet space, additional power outlets at bedside for charging multiple devices, and commercial-grade guest laundry facilities that generate ancillary revenue for owners.

Studio 6 Plus serves skilled tradespeople, traveling nurses, technicians, and workers supporting construction, automotive manufacturing, semiconductor plants, and energy projects—professionals who need extended-stay accommodations that feel safe, functional, and genuinely livable during project-based work assignments, relocations, and life transitions. Design elements are engineered for easier maintenance and longer asset lifecycle, while streamlined cleaning protocols reduce labor time and costs, supporting franchisee profitability alongside guest satisfaction.

Technology Meets True Hospitality

Studio 6 Plus reimagines the guest experience through a three-click automated check-in system that handles traditional front-desk transactions digitally, freeing staff to focus on genuine hospitality. Properties employ “hospitality ambassadors” who welcome guests and provide personalized service.

In-room and lobby smart TVs offer streaming platforms, while F&B monetization through the brand’s centralized IT system creates new revenue streams for franchisees. The brand’s tech-forward approach reduces operating costs while improving the guest experience.

Franchise Economics That Reward Performance

G6 Hospitality is introducing an innovative fee structure designed to align brand and franchisee success. Studio 6 Plus will charge franchisees only for business the brand directly generates—not for bookings coming through third-party OTA channels, aligning brand performance directly with franchisee success.

About G6 Hospitality LLC

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 locations under the iconic Motel 6 and Studio 6 brands in the United States and Canada. Committed to making hospitality accessible to all, G6 provides significant opportunities for franchisees through responsible business practices and a legacy of ownership. The Carrollton, Texas-based company was recently named a 2024 Leader in Diversity by Dallas Business Journal, with both Motel 6 and Studio 6 recognized in the 2024 Entrepreneur Franchise 500® report.

For more information, please visit www.g6hospitality.com

Press Contact:

Anupriya Malik

Anupriya.d@g6hospitality.com

Ankit Tandon Named Vice Chairman of G6 Hospitality as PRISM Doubles Down on North American Growth

DALLAS, Texas, April 27, 2026 – PRISM, parent company of G6 Hospitality, OYO US & Belvilla District 6, today announced that Ankit Tandon, Global Chief Operating Officer of PRISM, will take on the additional role of Vice Chairman at G6 Hospitality. Ankit Tandon joins G6 Hospitality Board of Directors alongside CEO Sonal Sinha and will spend more time meeting franchise partners on the ground and building a stronger local team to support their success. Sonal Sinha and the frontline G6 team, along with Corporate Franchise Support, report directly to Ankit Tandon to ensure seamless coordination and accountability.

Anuj Ladha has been named National Head of Brand Performance for G6 Hospitality, reporting to Sonal Sinha, Chief Executive Officer of G6 Hospitality. In his previous role, Anuj handled the West region. In this expanded role, he now also oversees the East region, serving as a single point of contact for all franchisee support matters. Anuj assumes full responsibility for brand performance and ground operations across G6’s national footprint, with direct oversight of all Region Heads and Directors of Brand Performance nationwide. He will lead franchise owner relationship management and issue resolution and will co-own G6 renewals alongside Bhanu Mahajan.

Bhanu Mahajan has been named Head of US and Canada Operations for G6 Hospitality, reporting to Ankit Tandon, Vice Chairman of G6 Hospitality. Bhanu will lead operational support infrastructure across the United States and Canada, with ownership of the G6 helpdesk, ticketing, and backend issue resolution, ensuring support teams are properly staffed and responsive. His responsibilities include franchise satisfaction and owner support, tech support and OTA support including payment reconciliation, customer satisfaction, and co-ownership of renewals across G6.

Ankit Lahoti has been named Development, Openings & Strategy Lead for G6 Hospitality, reporting to Sonal Sinha, Chief Executive Officer of G6 Hospitality. He will lead G6’s development, PIP, and openings function, managing the openings and PIP team while driving supply growth across the United States. The regional development team for G6 will report to Ankit Lahoti.

About G6 Hospitality LLC

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 locations under the iconic Motel 6 and Studio 6 brands in the United States and Canada. Committed to making hospitality accessible to all, G6 provides significant opportunities for franchisees through responsible business practices and a legacy of ownership. The Carrollton, Texas-based company was recently named a 2024 Leader in Diversity by Dallas Business Journal, with both Motel 6 and Studio 6 recognized in the 2024 Entrepreneur Franchise 500® report.

For more information, please visit www.g6hospitality.com

Press Contact:

Anupriya Malik

Anupriya.d@g6hospitality.com

G6 Hospitality Rejoins American Hotel & Lodging Association as Corporate Member

Washington, DC, April 20, 2026 – G6 Hospitality today renewed its corporate membership with the American Hotel & Lodging Association (AHLA), the largest hotel association representing all segments of the hotel industry. By rejoining AHLA, G6 Hospitality renews its commitment to industry-wide advocacy and collaboration on behalf of economy hotels and their franchise owners nationwide.

“Rejoining AHLA is an important step for G6 Hospitality and our franchisees. The association’s advocacy work on workforce development, regulatory issues, and industry-wide initiatives directly impacts our ability to serve guests and support our franchise partners. We look forward to working closely with AHLA to advance the priorities of the economy segment and strengthen the voice of independent hoteliers across the country,” said Sonal Sinha, CEO of G6 Hospitality.

By joining AHLA, G6 Hospitality, which operates more than 1,500 properties across the United States and Canada, is strengthening the voice of the economy segment in legislative and regulatory matters affecting the lodging industry. As a corporate member, G6 Hospitality will partner with AHLA on key advocacy issues including protecting the hotel franchise business model, advancing favorable tax policies, and providing real-time advocacy updates on the workforce and labor issues most critical to the economy segment.  Additionally, the company will continue its longstanding partnership with the AHLA Foundation on anti-human trafficking initiatives, including participation in the No Room for Trafficking campaign.

Rosanna Maietta, President & CEO of AHLA added, “We are thrilled to welcome G6 Hospitality back into AHLA membership. As one of the most recognized and trusted brands in the economy segment, G6 brings an important perspective to our advocacy efforts. Every day, AHLA is advocating for the policies that strengthen the entire hotel industry  With G6 at the table, we are even better positioned to champion the needs of economy hoteliers nationwide.”

About G6 Hospitality LLC

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 locations under the iconic Motel 6 and Studio 6 brands in the United States and Canada. Committed to making hospitality accessible to all, G6 provides significant opportunities for franchisees through responsible business practices and a legacy of ownership. The Carrollton, Texas-based company was recently named a 2024 Leader in Diversity by Dallas Business Journal, with both Motel 6 and Studio 6 recognized in the 2024 Entrepreneur Franchise 500® report.

For more information, please visit www.g6hospitality.com

About AHLA

The American Hotel & Lodging Association (AHLA) is the largest hotel association in America, representing more than 30,000 members from all segments of the industry nationwide – including iconic global brands, 80% of all franchised hotels, and the 16 largest hotel companies in the U.S. Headquartered in Washington, D.C., AHLA focuses on strategic advocacy, communications support, and workforce development programs to move the industry forward. Learn more at www.ahla.com.

Press Contact:

Anupriya Malik

Anupriya.d@g6hospitality.com

Ritesh Agarwal, Founder and CEO of PRISM, Joins Texas Hotel & Lodging Association Board as Anchor Board Member

DALLAS, Texas, November 19, 2025 – The Texas Hotel & Lodging Association (THLA, the largest state lodging association in the United States today announced the appointment of Ritesh Agarwal, Founder and CEO of PRISM (parent of OYO & G6 Hospitality in the US) as Anchor Board Member.  Agarwal’s appointment reflects THLA’s continued focus on fostering global collaboration, innovation, and advocacy that supports hotel operators of all sizes across Texas. As a Board Member, Agarwal will bring his entrepreneurial insights and deep experience in building technology-led hospitality ecosystems to THLA’s ongoing initiatives.  

G6 Hospitality recently joined THLA, strengthening a statewide coalition focused on advocacy, public safety, workforce development, and market growth for its Texas franchisees. 

“I’m honored to join THLA’s Board and contribute to its important mission of advancing the interests of Texas hotel operators. Texas has long been a hub of hospitality entrepreneurship, and I look forward to collaborating with the THLA leadership team to help empower local owners, support innovation, and shape policies that drive sustainable growth for the industry.” said Ritesh Agarwal, Founder & CEO, PRISM 

Scott Joslove, President & CEO of THLA said, “We’re delighted to welcome Ritesh Agarwal to our Board. His global experience and commitment to empowering hotel owners align closely with THLA’s mission to strengthen Texas hospitality through advocacy, education, and collaboration.” 

THLA serves as the statewide voice of Texas lodging, engaging with state and local leaders to promote a pro-growth business climate, protect consumers, and support hotels of every size with practical legal guidance, policy insights, and ongoing education.

About G6 Hospitality LLC

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 locations under the iconic Motel 6 and Studio 6 brands in the United States and Canada. Committed to making hospitality accessible to all, G6 provides significant opportunities for franchisees through responsible business practices and a legacy of ownership. The Carrollton, Texas-based company was recently named a 2024 Leader in Diversity by Dallas Business Journal, with both Motel 6 and Studio 6 recognized in the 2024 Entrepreneur Franchise 500® report.

For more information, please visit www.g6hospitality.com

Press Contact:

Anupriya Malik

Anupriya.d@g6hospitality.com

G6 Hospitality Expands Franchise Development Team to Accelerate Growth and Enhance Franchisee Support

DALLAS, Texas, September 4, 2025 – G6 Hospitality announced the addition of 8 new team members to their existing Franchise Development team. G6 Hospitality is strengthening franchise outreach and support for its franchisee partners. The expanded team will deepen relationships, improve service, and accelerate growth of Motel 6 and Studio 6 brands across North America. 

These new members of the franchise development have been hired to manage Oregon, Washington, California, Nevada, Utah Wyoming, Alaska, Arizona, New Mexico, Montana, Illinois, Indiana, Iowa, Michigan, Missouri, Nebraska, Texas, Pennsylvania, New York, New Jersey and Connecticut. The company plans to hire more team members across other states in the coming months. 

New members of the G6 Hospitality Franchise Development team include Gregory Jones, Jay Vekaria, Swaraj Gaikwad & Sachin Sachdeva. 

Sachin Sachdeva is responsible for driving franchise growth across the Midwest region, spanning Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, North Dakota, Ohio, South Dakota, and Wisconsin. Sachdeva earlier lead Business Development for OYO across the United States and Canada. He has previously spearheaded OYO’s growth as Country Revenue Head in Indonesia & Malaysia. 

Jay Vekaria is responsible for growing G6 Brands in Northeast Region. This includes Pennsylvania, New York, New Jersey, Connecticut, Rhode Island, Massachusetts, New Hampshire, Vermont & Maine. Before joining G6 Hospitality, Jay has worked across hospitality, fintech, and private equity.  

Gregory Jones leads the Western region, spanning California and Nevada. He brings over two decades of experience in hospitality leadership, having managed operations, revenue growth, and franchise development across multiple hotel groups in the US. 

Swaraj Gaikwad leads New Mexico and South Texas. Before G6 Hospitality, Swaraj led Business Operations & Growth at OYO US. 

“We are excited to welcome these accomplished professionals to the Franchise Development team,” said Sonal Sinha, CEO of G6 Hospitality. “Their collective experience will further strengthen our ability to support existing franchisees while forging new partnerships in priority growth markets. We’re investing in our people and resources to empower our franchisee community and strengthen the Motel 6 and Studio 6 brands.” 

“As we expand into key states, our focus is on empowering franchisees with robust support and local market expertise. I am excited to collaborate with our new team members and am confident that their experience will help drive value and opportunity for our partners.” Nikhil Heda, SVP Development G6 Hospitality. 

G6 Hospitality continues to make significant investment in marketing, technology & guest experience. The company plans to add over 150 new hotels to its portfolio in 2025. 

About G6 Hospitality LLC

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 locations under the iconic Motel 6 and Studio 6 brands in the United States and Canada. Committed to making hospitality accessible to all, G6 provides significant opportunities for franchisees through responsible business practices and a legacy of ownership. The Carrollton, Texas-based company was recently named a 2024 Leader in Diversity by Dallas Business Journal, with both Motel 6 and Studio 6 recognized in the 2024 Entrepreneur Franchise 500® report.

For more information, please visit www.g6hospitality.com

Press Contact:

Anupriya Malik

Anupriya.d@g6hospitality.com

G6 Hospitality Partners with Galaxy Hotels Group to Expand Motel 6 & Studio 6 Portfolio

Dallas, Texas – August 07, 2025: G6 Hospitality, the parent company of Motel 6 and Studio 6, today announced the addition of 10 Galaxy Hotels Group hotels to its franchise network with more to be added in the coming months. As part of this deal, 10 hotels with over 1300 keys in all will become part of Motel6 and Studio6.  

Noteworthy additions include Studio 6 Suites Las Vegas (308 rooms), Motel 6 Las Vegas – I-15 Stadium (139 rooms), and Motel 6 Las Vegas – Boulder Highway (160 rooms). The Studio 6 Suites Las Vegas property, with over 300 rooms, will be one of the largest Studio 6 hotels in the U.S., reinforcing G6 Hospitality’s growing Las Vegas footprint. The full portfolio also spans Motel 6 hotels in Modesto and San Jose (California), Lakewood, Fort Collins, Thornton, and Colorado Springs (Colorado), and Santa Rosa, 

Founded in 1999 and headquartered in Texas, Galaxy Hotels Group is a leading hotel management company that operates over 41 hotels on the US. On an annual basis, one of the Galaxy Hotels Group properties generates ~$8–10 million in revenue. The full portfolio with G6 Hospitality is expected to reach approximately $50 million revenue mark. 

“This partnership marks a new chapter in our mission to deliver modern, value-driven hospitality—as we now proudly rejoin G6 Hospitality. Having previously moved from Choice Group/ Park Inn by Radisson, the leading brand, we’ve closely compared the performance of various franchises. Our experience and data show that G6 brands consistently outperform others in guest satisfaction and value—this is why we’re back.” said a Carlos Cuevas, COO from Galaxy Hotels Group. 

“We are delighted to welcome Galaxy Hotels Group back into the Motel 6 and Studio 6 family. Their decision to return—based on a clear evaluation of performance, guest satisfaction, and value—is a powerful testament to the strength of our brands.” said Sonal Sinha, CEO – G6 Hospitality. 

This announcement comes as G6 Hospitality continues its comprehensive franchise growth initiative, with plans to add over 150 hotels in 2025 under the Motel 6 and Studio 6 brands. The company recently announced a $10 million marketing investment to accelerate customer adoption and enhance brand engagement, including expanded website and My6 app capabilities.

About G6 Hospitality 

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada.  G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas-based company was named a 2024 Leader in Diversity by Dallas Business Journal.

For more information, please visit http://www.g6hospitality.com/

Press Contact:

Anupriya Malik

Anupriya.d@g6hospitality.com

G6 Hospitality Launches 24/7 Customer Support to Enhance Guest Experience

Dallas, Texas – July 16, 2025: G6 Hospitality, parent company of Motel 6 and Studio 6, today announced the launch of its new 24×7 customer support service exclusively for guests, effective August 1, 2025. This service expands the previous 18-hour support window to round-the-clock availability via phone, email, and social media channels, ensuring guests receive timely assistance whenever they need it. 

Guests with urgent (SOS) queries can reach the dedicated support team at any time by calling 1-800-557-3435 emailing Guestrelations@g6reservations.com and direct messaging through G6’s official social media channels. All escalations from phone, email, and social media tagging will be addressed promptly by trained customer service professionals. 

This enhancement comes as G6 Hospitality is already in the midst of the busy summer and peak travel season. This is an effort to provide reliable guest support during periods of high demand. 

“Extending our customer support to operate 24 hours a day, seven days a week allows us to provide assistance to guests whenever needed, particularly during the current peak travel season. This service is specifically designed to support guests throughout their stay.” said Sonal Sinha, CEO of G6 Hospitality. 

The 24×7 guest support service complements G6 Hospitality’s ongoing investments in technology and service innovation. The company recently launched its AI-powered My6 app, which delivers a faster, more personalized booking experience and has already driven a 14% year-over-year increase in direct bookings. 

About G6 Hospitality 

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada.  G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas-based company was named a 2024 Leader in Diversity by Dallas Business Journal.

For more information, please visit http://www.g6hospitality.com/

Press Contact:

Anupriya Malik

Anupriya.d@g6hospitality.com

G6 Hospitality’s Revenue Management Program Delivers Double-Digit Growth and Outperforms Market

Dallas, Texas – June 19, 2025: G6 Hospitality, parent company of Motel 6 and Studio 6, today announced the results of its Revenue Management Services (RMS) program, which continues to deliver superior performance for participating properties compared to the broader portfolio and the market at large. 

The RMS program leverages proprietary automation tools, daily competitive set monitoring, and bi-weekly strategy calls with dedicated revenue managers. These initiatives allow general managers to focus on guest experience while G6’s experts optimize pricing, channel mix, and promotional strategies. 

Properties enrolled in the G6 Revenue Management Services program saw an impressive 11% year-over-year revenue growth in the first quarter of 2025, more than double the growth rate of the rest of the portfolio and significantly ahead of industry benchmarks. These properties also achieved a 10% higher Average Daily Rate (ADR) compared to non-RMS properties, reflecting the program’s effectiveness in optimizing pricing and maximizing revenue opportunities. 

The RMS program’s impact is especially pronounced on G6’s app & website. In Q1 2025, properties under revenue management saw web and app channel growth of 11.5%, while the rest of the portfolio experienced a 4.4% decline. This digital uplift is driven by advanced dynamic pricing, OTA optimization, and a dedicated central performance marketing team that ensures each property is positioned to capture demand across all segments. 

The program continued to demonstrate momentum in April 2025. Revenue-managed properties posted a 9% revenue growth for the month, compared to just 0.7% for non-revenue managed hotels. Web channel growth for RMS properties stood at 11%, dramatically outpacing the 0.6% growth for non-RMS properties. Average Daily Rate (ADR) for RMS properties reached $78.24, a significant premium over the $66.68 ADR for non-managed properties. 

“Our Revenue Management Services program is designed to empower our franchisees with cutting-edge tools, strategic expertise, and real-time data to drive results,” said Sonal Sinha, CEO of G6 Hospitality. “The success we’re seeing—higher ADR, more direct bookings, and significant revenue growth—demonstrates the value of our hands-on, data-driven approach. We’re proud to help our partners outperform the market and deliver exceptional value to their guests.” 

This announcement follows G6 Hospitality’s recent launch of the AI-powered My6 app, which delivers a faster, more personalized booking experience and has already driven a 14% year-over-year increase in direct bookings. Together, these initiatives underscore G6 Hospitality’s commitment to leveraging technology and data to drive growth, enhance guest satisfaction, and support franchisee success.

About G6 Hospitality 

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada.  G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas-based company was named a 2024 Leader in Diversity by Dallas Business Journal.

For more information, please visit http://www.g6hospitality.com/

Press Contact:

Anupriya Malik

Anupriya.d@g6hospitality.com

G6 Hospitality Unveils AI-Powered Upgraded My6 App

Dallas, Texas – June 12, 2025: G6 Hospitality, the parent company of Motel 6 and Studio 6, today announced the launch of the new My6, a completely revamped consumer app featuring advanced AI personalization feature for customers. The revamped guest-facing app delivers 2X faster performance with a 50% reduction in latency, offering improved booking experiences that directly benefit property visibility and occupancy rates. 

The cornerstone of the new My6 app is its proprietary AI-powered recommendation engine that intelligently connects guests with the most suitable properties based on their preferences. This technology is particularly valuable for capturing the one-third of all searches for “Motel 6 near me,” ensuring properties receive maximum exposure to their most relevant potential guests. The app introduces dynamic homepage experiences and personalized deal offers tailored to each guest’s preferences, driving higher conversion rates and increased bookings for properties. 

“Our customers deserve a seamless, personalized booking experience, and My6 2.0 delivers exactly that while simultaneously driving more bookings to our properties. The AI-powered features mean guests find exactly what they’re looking for faster, resulting in higher conversion rates and increased occupancy for our locations.”, said Sonal Sinha, CEO – G6 Hospitality. 

Key features of the enhanced customer app include: 

  • AI-driven recommendations and lister rankings that ensure the right guest is connected with the right property at the right time. 
  • Personalized homepage tailored to guest preferences and locality, catering to different customer segments. 
  • Save and compare feature allowing users to easily shortlist and evaluate properties to make informed decisions. 
  • Enhanced property showcasing with AI-powered amenity tags, with Gen AI-based upgrades coming soon. 
  • Interactive map feature that improves navigation and highlights nearby attractions for better trip planning. 
  • Optimized visual presentation with categorized images and clearly displayed policy information for better transparency. 

The app also introduces customer-focused innovations including interactive neighborhood exploration maps, a save-and-compare function for multiple properties, and an intuitive booking process designed to reduce abandonment rates on the app. 

Early data suggests the new My6 app saw 14% YoY increase in direct bookings while reducing drop-offs in the reservation process. The development roadmap includes further AI-driven ranking improvements, enhanced filters, Google Pay & Apple Pay payment options, TripAdvisor review integration, and post-checkout rating capabilities—all designed to enhance the guest experience and drive additional revenue. 

My6 2.0 is available now for download on iOS and Android platforms.

About G6 Hospitality 

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada.  G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas-based company was named a 2024 Leader in Diversity by Dallas Business Journal.

For more information, please visit http://www.g6hospitality.com/

Press Contact:

Anupriya Malik

Anupriya.d@g6hospitality.com

G6 Hospitality Partners with PaymentKey to Simplify Payment Solutions Across Motel 6 and Studio 6 Properties

Dallas, Texas – April 15, 2025: G6 Hospitality, the parent company of the iconic Motel 6 and Studio 6 brands, announces a strategic partnership with PaymentKey, a specialized payment solutions offering by HotelKey, one of the hospitality industry’s largest property management system providers. This collaboration brings PaymentKey’s secure, fully integrated payment platform to G6’s network of properties across the U.S. and Canada, helping franchisees simplify payment operations, reduce chargebacks, and deliver a seamless payment transaction experience. 

Through this partnership, G6 properties will gain access to PaymentKey’s integrated payment platform, which offers seamless card processing, consolidated settlement, chargeback, and reconciliation tools, and enhanced fraud protection. A single, cloud-based user-friendly dashboard will provide complete visibility into all payment activities and hotel operators can now manage all their payment activity in one place.  

The PaymentKey solution will actively help fight chargebacks, with the dedicated team managing the process of claiming back disputed charges with a higher likelihood of success. The platform will help reconcile all card transactions associated with the hotel by meticulously tracking every step in the payment lifecycle, ensuring every penny reaches the owner’s bank account.  

For G6 hotel owners, this partnership brings in faster transactions, real-time visibility into payment activity, and improved guest satisfaction through quicker, more secure payment capture. PaymentKey’s PCI-compliant technology also ensures the highest levels of data protection, giving both operators and guests peace of mind. 

PaymentKey is an optional service for Franchisees. It is already live at select G6 properties. The PaymentKey team is working closely with G6 to ensure franchisees have the training tools and ongoing support they need to make the transition with confidence. This process is designed to ensure no service disruption for the franchisees. Franchisees will not need to take any active steps beyond potentially signing an addendum to activate this service. 

Sonal Sinha, CEO – G6 Hospitality said that “G6 Hospitality selected PaymentKey as an important partner based on its deep expertise in hospitality payments, proven ability to scale across large property networks. PaymentKey team understands the operational realities of hotels, and its platform is designed to remove complexity from the payment process so hotel operators can stay focused on guest service. By integrating with G6 systems, PaymentKey delivers an end-to-end solution that franchisees can trust. It offers enterprise-grade reliability, intuitive tools, and a dedicated support team that knows hospitality inside and out.” 

“At PaymentKey, we’re driven by the idea that payments should work for hoteliers—not against them,” said Aditya Thyagarajan, Co-Founder & President at HotelKey. “We’re thrilled to partner with G6 Hospitality to bring modern, secure, and efficient payment solutions to their franchisees. Together, we’re creating a smarter financial foundation for thousands of hotel operators across North America.” 

The partnership has already received positive feedback from G6 franchisees. Sam Patel, CEO of Natson Hotels, a G6 Franchisee commented, “Our Franchisees are thrilled about the partnership between G6 and PaymentKey. This collaboration represents a significant step forward for G6 Hospitality, aligning our commitment to operational excellence with PaymentKey’s state-of-the-art payment technology.” 

About PaymentKey 

Founded in 2015, HotelKey is a leading provider of cloud-based hospitality solutions, powering operations for over 20,000 contracted hotels and 1.25 million rooms worldwide. Designed specifically for the hotel industry, HotelKey’s unified platform includes modules for Property Management, Central Reservations, Point of Sale, and Payments. PaymentKey, HotelKey’s integrated payment solution, simplifies financial operations with secure processing, real-time reporting, and full compliance—all tailored for hotel workflows. Together, they deliver a seamless, end-to-end experience for owners, operators, and guests. Learn more at hotelkeyapp.com. 

About G6 Hospitality 

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada.  G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas-based company was named a 2024 Leader in Diversity by Dallas Business Journal.

For more information, please visit http://www.g6hospitality.com/

Press Contact:

Anupriya Malik

Anupriya.d@g6hospitality.com