DALLAS, April 14, 2021 – Motel 6, the economy lodging brand, is proud to offer additional savings to AARP members. Motel 6 and Studio 6 locations now offer AARP members new benefits, including 10% off room rates, as well as the ability to request a late checkout until 2 p.m. at no additional cost, when available.

“As the desire to safely return to travel grows, we are continuing to leave our lights on for guests in need of a place to stay, which is why we are proud to bring additional benefits to AARP members,” said Rob Palleschi, chief executive officer at Motel 6. “Whether visiting family for the first time since the start of the health crisis or just in need of a clean, comfortable room, AARP members can feel confident staying with us when they are ready to hit the road once again.”

Motel 6 and Studio 6 hotels feature complimentary Wi-Fi, expanded cable TV and pet-friendly rooms at no extra cost, while many also boast free parking and guest laundry facilities*.

“These expanded benefits, exclusive to AARP members, are designed to help people save more money at both Motel 6 and Studio 6 locations,” said Victoria Borton, vice president of Lifestyle Products & Services at AARP Services Inc. “Motel 6 brings its iconic brand recognition, while Studio 6 offers additional amenities for those members looking for an extended stay. While the travel industry continues to adapt for people eager to safely travel again, we know that Motel 6 will practice enhanced cleanliness protocols and provide AARP members with reliable benefits.”

To ensure guests feel confident when staying at any of the brand’s locations across the U.S. and Canada, Motel 6 recently announced the “Clean@6” initiative. Since the onset of the global health crisis, the company has partnered with medical experts and its franchise owners to adopt a thoughtful and proactive approach to serve guests and protect against the spread of viruses. The approach includes enhanced cleaning and sanitization protocols, as well as social distancing in all common areas.

The AARP member discount is available at all Motel 6 and Studio 6 locations. AARP members can book online or call Motel 6 and Studio 6 at 855-478-4752 to book and mention the AARP member discount. Please note a valid AARP membership and ID# are required at check-in. Not an AARP member? Join or Renew for exclusive benefits at Motel 6 and Studio 6.

To book a stay at one of the nearly 1,400 Motel 6 or Studio 6 properties across the U.S. and Canada, visit www.motel6.com.

*Due to the global health crisis, some amenities may be suspended. Contact your destination directly to find the latest information.

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About Motel 6
Motel 6 helps travelers save more for what they travel for with nearly 1,400 company owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for almost 30 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including Wi-Fi Internet access, local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.

About AARP Services
AARP Services, founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP’s millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.

About AARP
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications: AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.orgwww.aarp.org/espanol or follow @AARP@AARPenEspanol and @AARPadvocates, @AliadosAdelante on social media.​

Recent travel survey from Motel 6 finds Americans are eager to travel and are making plans for 2021 trips.

DALLAS, March 30, 2021 – The average American spent 176 hours scrolling social media for travel inspiration throughout the past year, according to new research from Motel 6. On the heels of the one-year anniversary of the health crisis, the economy lodging brand released a survey revealing that three in five (60%) Americans experienced a stronger desire to travel in the past 12 months than in a normal year and hope to turn that into a reality in 2021.

The survey, which polled 2,000 U.S. adults, found that one in four (24%) respondents have been scrolling for travel inspiration this past year as an outlet for their pent-up desire to travel. Of those who have been scrolling through social media, three-fourths (76%) said it has made them want to travel more, and almost two-thirds (63%) said it has helped them remain happy over the course of the last unprecedented year.

“We are starting to see a great deal of enthusiasm for returning to travel, and as the survey results demonstrate, travelers have been dreaming about and planning for that day for some time, no doubt a welcome distraction throughout the health crisis,” said Rob Palleschi, CEO of G6 Hospitality. “When travelers are ready to hit the road again, we’re here to help them do so safely. We want our guests to know that we will continue to ‘leave the light on’ for those in need of a clean, comfortable and affordable place to stay as they prepare for travel during these unprecedented times.”

What travelers need to feel safe
Three-quarters (76%) of Americans weren’t able to travel as much as they had hoped during 2020 and it’s been almost seven months since the average respondent last traveled for fun. On top of that, 55% of respondents said they’re waiting to travel until after they have personally received the COVID-19 vaccine.

However, 7 in 10 (69%) have travel plans for 2021 and the respondents who feel safe traveling in 2021 are most likely to travel by car (54%), leading to more than half (56%) of Americans saying they’re more likely to take a road trip in 2021 than in previous years.

Three in five (58%) respondents stated that they’re worried about staying with family or friends due to the ongoing health crisis, therefore half (49%) of respondents are more likely to stay at a hotel if traveling this year. Requirements to wear masks in public areas (45%), knowing about enhanced cleaning services (38%) and capacity limitations (37%) are the top things that would make respondents feel safer when staying at a hotel or motel this year.

“In the early days of the crisis, we launched Clean@6, an initiative aimed at enhancing cleaning and sanitation, physical, and social distancing and safe behavioral practices for everyone,” said Palleschi. “Travel looks different now, so we continue to evolve and are doing everything we can to help travelers feel safe and confident the next time they walk through our doors.”

Motel 6 will leave the light on for those traveling safely this year, with reservations available at motel6.com. Motel 6 remains committed to following the guidelines of the CDC and to doing its part in maintaining safe and clean hotels for its valued guests. Learn more about the brand’s Clean@6 program here.

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About the Motel 6 Travel Survey
The travel survey was commissioned by Motel 6 through SWNS Media Group, who conducted an online survey among n = 2,000 U.S. adults aged 18+ (nationally representative sample). The survey was conducted on Feb. 25–March 4, 2021 and has a margin of error of +/- 3 percentage at a 95 percent confidence level.

About Motel 6
Motel 6 helps travelers save more for what they travel for with nearly 1,400 company owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 30 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information, visit www.motel6.com.

DALLAS – JANUARY 4, 2021 – G6 Hospitality, parent company of the Motel 6 and Studio 6 brands, reaffirms its commitment to raising awareness about human trafficking and supporting the important work being done across industries to end human trafficking.

“G6 Hospitality is deeply committed to doing our part to end human trafficking in all forms and to helping increase awareness about this global crime,” said Rob Palleschi, CEO of G6 Hospitality. “Through enhanced training, continuous education, and ongoing partnerships and advocacy work, we remain committed to working with our franchise partners, the hospitality industry and other businesses to continue to combat human trafficking.”

G6 Hospitality takes a proactive, zero-tolerance stance on human trafficking and the company is dedicated to ensuring the safety and well-being of our guests, our team members and the communities in which we operate.

Anti-Human Trafficking Policies & Partnerships
G6 Hospitality actively partners with of a number of organizations committed to combatting human trafficking and continues to examine, evolve and implement a variety of practices that enhance on-property procedures; train employees and franchise partners, and advocate for the well-being of victims. A few of those initiatives and partnerships include:

  • Internal Initiatives: G6 Hospitality has proactively introduced a range of internal initiatives emphasizing awareness, education, training and survivor support. The company has also put in place a Rapid Response Team to respond to reports of suspected human trafficking at G6 branded hotels.
  • American Hotel & Lodging Association: G6 Hospitality actively participates in the AHLA’s No Room for Trafficking campaign – a comprehensive approach to fight human trafficking with the goal of educating and training every hotel worker on this growing worldwide issue.
  • ECPAT-USA: G6 Hospitality signed the child rights organization’s Tourism Child-Protection Code of Conduct – a joint venture of the tourism and hospitality sectors designed to end the commercial sexual exploitation of children.
  • Texas Businesses Against Trafficking Alliance: G6 Hospitality works with organizations that are focused on bringing stakeholders from across different industries into the fight against human trafficking and the company was the first hotel brand to become a member of the Texas Businesses Against Trafficking Alliance.
  • Truckers Against Trafficking: The company partners with Truckers Against Trafficking, a national not-for-profit organization that trains members of the trucking, bus and energy industries to assist law enforcement in the recognition and reporting of human trafficking, in order to aid in the recovery of victims and the arrest of perpetrators.
  • New Friends New LifeG6 Hospitality announced in 2020 a three-year partnership with Dallas-based New Friends New Life, an organization committed to supporting survivors of human trafficking through programs such as job training, interim financial assistance, education, mental health treatment and spiritual support.

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About G6 Hospitality LLC
G6 Hospitality owns, operates and franchises nearly 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. The company also ranked No. 1 in the 2020 Military Friendly® Employer survey in its revenue category and named a 2019 “Best for Vets” employer by Military Times. In 2020, Motel 6 was named the “Best Budget-Friendly Hotel Brand” in USA TODAY’s 10Best Readers’ Choice Awards. For more information please visit www.g6hospitality.com.

DALLAS, Nov. 30, 2020 – Motel 6, the leading economy lodging brand, has selected Barkley, a Kansas City-based independent agency known for building modern brands for modern consumers, as its new agency of record. The decision comes after an agency review and request-for-proposal process, which kicked off earlier this year and narrowed a field of agencies before awarding the business to Barkley this month.

“Motel 6 is an iconic brand with a 58-year history leading the economy lodging segment. A large part of that success has been our commitment to keeping the light on for our guests and being there when and where they need us – and that has been a considerable advantage for us in a year like 2020,” said Rob Palleschi, CEO of G6 Hospitality. “Still, you can’t continue to lead a category in today’s environment without evolving, which is why we are excited to be partnering with Barkley to advance our strategic vision for the brand and shine a fresh, new light on a legacy brand.”

In the past few years, Motel 6 has implemented a number of initiatives to restructure and evolve the business in ways that place greater emphasis on its brand management.  As part of these changes, the company appointed Adam Cannon to the newly created role of vice president of brand management, and in this capacity he will be managing the Barkley relationship.

Simultaneously, Motel 6 has added 98 franchise properties to its portfolio in 2020 and continues to project similar growth into 2021. The introduction of new Brand Standards across independently owned properties and a renewed commitment to consistency around quality, safety, and service through those standards has been a key focus for the brand management team.

“As an iconic and beloved symbol of travel, we’re excited to partner with Motel 6 on the next chapter in the brand’s trajectory,” says Jason Parks, Chief Growth Officer at Barkley. “We’re excited to build on their rich history and strong foundation to bring bold new ideas to build an even stronger whole brand designed for the modern consumer.”

Barkley has a strong track record of helping travel and tourism brands connect with their audiences, as well as expertise in building inclusive campaigns that reach a broad range of consumers.

Barkley will be working with Motel 6 on several key initiatives in 2021, including a ‘return to travel’ campaign, expanding its reach to guests, and aligning across multi-channel marketing efforts.

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About G6 Hospitality LLC
G6 Hospitality owns, operates, and franchises nearly 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. Having opened its 1,200th franchise location in 2019, G6 Hospitality also has plans to franchise the Hotel 6 and Estudio 6 brands in Central America. Headquartered in Dallas (Carrollton), Texas, G6 Hospitality recently placed 73rd in Entrepreneur Magazine’s 40th Annual Franchising 500. The company also ranked No. 1 in the 2020 Military Friendly® Employer survey in its revenue category and named a 2019 “Best for Vets” employer by Military Times. For more information please visit www.g6hospitality.com.

About Barkley
Barkley is an independent, creative idea company committed to knowing the modern consumer better than anyone because that’s the only way to build a whole brand. We do this through our three idea centers: transformation + strategy, design + experience, and communications + activation.

Motel 6 survey finds Americans creating new holiday traditions this year, especially grateful for family.

DALLAS, Nov. 17, 2020 – As 2020 winds down, 81% of Americans say they are especially grateful for their family this year, according to new research from Motel 6. Today, the economy lodging brand released its third annual holiday travel survey, revealing that on average, Americans have not seen their extended family in five months.

The survey, which polled 2,000 U.S. adults who plan to visit family for the holidays, found that Americans are creating new holiday traditions, such as dropping surprise presents off on the doorsteps of loved ones (45%), video meals with extended family (43%) and having a day where all family members disconnect from their devices (40%).

“This year’s holiday season will look different in many ways, from virtual celebrations to travel restrictions to new socially distanced traditions,” said Rob Palleschi, chief executive officer at Motel 6. “But what remains the same is our shared value of being connected with those we love over the holidays. Motel 6 will leave the light on for those doing that safely this year.”

A change in plans

Almost two-thirds (63%) of respondents are planning to see extended family in person this holiday season, however, 59% said they have family members they are only planning to see virtually.

Despite a desire to see their family this year, it’s not likely to be smooth sailing from start to finish, as two-thirds (65%) of holiday travelers think travel will be more stressful than in years past — and 36% are “very concerned” about travel restrictions forcing them to change their plans.

This might be the reason people plan to travel differently this holiday season: results revealed three-quarters (76%) of Americans are more likely to drive than fly to visit family this year than they have been in previous years. Eighty-one percent of respondents said any stress they experience from holiday travel is worth it to see their family.

Space is a good thing

Even though respondents are looking forward to seeing their family, a bit of space can be nice: three in five (61%) said they would enjoy the holidays more if they were not all staying under one roof. This could be due to a variety of factors, including reducing unnecessary stress and debating on how to best manage family visits during a health crisis.

A third of respondents (35%) said they are more likely to stay at a hotel or motel this holiday season, with half (50%) saying they would consider it to ensure personal privacy. That was followed by their family not having enough space (44%) and being easier to socially distance (43%) when they are not all under the same roof.

Three in five (62%) Americans would stay at a clean, budget-friendly hotel nearby if they had the option. When they are at a hotel, almost half (46%) of respondents would prefer a guest room with a direct entrance from outside, while one-third (36%) prefer an entrance through a lobby.

“For those choosing not to stay with family this holiday, no matter the reason, we’re here for you,” said Palleschi. “One advantage at many of the Motel 6 and Studio 6 properties across the country is having exterior corridors that help limit face-to-face interactions with others. Stop in for a clean, comfortable and affordable stay nearby so that you can be refreshed and ready to safely celebrate with loved ones this season.”

Motel 6 remains committed to following the guidelines of the CDC and to doing its part in maintaining safe and clean hotels for its valued guests. Learn more about the brand’s Clean@6 program here.

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About the Motel 6 Holiday Travel Survey
The holiday travel survey was commissioned by Motel 6 through SWNS Media Group, who conducted an online survey among n = 2,000 U.S. adults aged 18+ (nationally representative sample) who plan to visit family for the holidays. The survey was conducted Oct. 23-28, 2020 and has a margin of error of +/- 3 percentage at a 95 percent confidence level.

About Motel 6
Motel 6 helps travelers save more for what they travel for with nearly 1,400 company owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 30 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information, visit www.motel6.com.

DALLAS, August 17, 2020 – Motel 6, the economy lodging brand that lets you “save more for what you travel for™,” was just named the “Best Budget-Friendly Hotel Brand” by USA TODAY’s 10Best Readers’ Choice Awards. As the founders of economy lodging, Motel 6 has been known for its cleanliness, affordability, friendliness and dependability throughout the past 58 years.

Easily recognized by those traveling America’s roadways, Motel 6 focuses on providing guests everything they need and nothing they don’t. Hotels feature complimentary Wi-Fi, expanded cable TV and pet-friendly rooms at no extra cost, while many also boast indoor/outdoor pools, free parking and guest laundry facilities*.

“Having our own guests and the public vote Motel 6 as the Best Budget-Friendly Hotel Brand in the U.S. is a testament to the continued hard work and dedication of our team members and franchise partners to live up to our brand promise to provide a clean, comfortable room at a fair price,” said Rob Palleschi, chief executive officer at G6 Hospitality, owner, operator and franchisor of the Motel 6 brand. “As many of our guests are considered essential workers and first responders, it is more important than ever for us to ‘leave the light on’ for them as they continue to help keep our country running.”

To ensure guests feel confident when staying at any of the brand’s locations across the U.S. and Canada, Motel 6 recently announced the “Clean@6” initiative. Since the onset of the global health crisis, the company has partnered with medical experts and its franchise owners to adopt a thoughtful and proactive approach to serve guests and protect against the spread of viruses. The approach includes enhanced cleaning and sanitization protocols, as well as social distancing in all common areas.

A panel of travel experts and 10Best.com editors select USA TODAY’s 10Best Readers’ Choice Award nominees, and the final top 10 winners are then chosen by the readers’ popular vote.

To book a stay at one of the nearly 1,400 Motel 6 or Studio 6 properties across the U.S. and Canada, visit www.motel6.com or www.staystudio6.com.

*Due to the global health pandemic, some amenities may be suspended. Contact your destination directly to find the latest information.

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About Motel 6

Motel 6 helps travelers save more for what they travel for with nearly 1,400 company owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 29 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. Due to the global health crisis, some amenities may not be available. For more information, visit www.motel6.com.

Brand new Motel 6/Studio 6 location offers travelers more economy and extended stay options in Northeast Nebraska

DALLAS, July 29, 2020 – G6 Hospitality, owner, operator and franchisor of the Motel 6 and Studio 6 brands, today announced the opening of a new construction dual-brand Motel 6/Studio 6 in North Platte, Nebraska—the first in the area to feature the iconic brand’s new design, which was announced at the Americas Lodging Investment Summit last year. The new hotel, owned by Highland Hospitality, LLC, will provide additional lodging options in the area, whether in town for just a night or for a longer stay.

“We are thrilled to bring a newly constructed dual-brand Motel 6/Studio 6 property to North Platte,” said Mike McGeehan, Chief Development Officer, G6 Hospitality. “Offering both our Motel 6 and Studio 6 brand experiences under one roof caters to our guests’ varied lifestyle and travel needs, be it leisure or business, and allows our owners the opportunity to attract two different guest segments to the property.”

The dual-brand hotel is located at 2701 Halligan Drive in North Platte, Nebraska, and houses the second Studio 6 branded hotel in the state. The property is the first in the state to feature the latest Motel 6 and Studio 6 prototype rolling out in select locations throughout the U.S. The modern, clean design includes elements such as new sleek wood-effect flooring, white quartz countertops and a bold sophisticated color palette featuring teal and yellow, with secondary colors of red, warm grays and white. Located near the Platte River and the scenic Iron Eagle Golf Course, the location boasts 91 total guest rooms, divided almost evenly between the Motel 6 and Studio 6 design layouts. All 46 of the Studio 6 rooms include kitchenettes, perfect for those long-term guests, and every room on the property includes a memory foam mattress on the bed. As with all Motel 6 and Studio 6 locations, four-legged family members are also welcome.

Motel 6 recently announced “Clean@6,” a comprehensive initiative designed to ensure that guests feel confident when staying at any of the brands’ nearly 1,400 locations across the U.S. and Canada. Since the onset of the global health crisis, the company has partnered with medical experts and its franchise owners to adopt a thoughtful and proactive approach to serve guests and protect against the spread of viruses. The approach includes enhanced cleaning and sanitization protocols, as well as social distancing in all common areas. For more information, visit https://g6hospitality.com/g6-hospitality-announces-clean6-program/.

To book a stay at the new North Platte property, visit www.motel6.com or www.staystudio6.com. For more information and details on franchising with G6 Hospitality, please visit g6hospitality.com/franchising.

About G6 Hospitality LLC
G6 Hospitality owns, operates, and franchises nearly 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. Having opened its 1,200th franchise location in 2018, G6 Hospitality also has plans to franchise the Hotel 6 and Estudio 6 brands in Central America. Headquartered in Dallas (Carrollton), Texas, G6 Hospitality recently placed 73rd in Entrepreneur Magazine’s 40th Annual Franchising 500. The company also ranked No. 1 in the 2020 Military Friendly® Employer survey in its revenue category and named a 2019 “Best for Vets” employer by Military Times. For more information please visit www.g6hospitality.com.

About Motel 6
Motel 6 helps travelers save more for what they travel for with nearly 1,400 company owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 29 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.

About Studio 6
Studio 6 helps travelers save more for what they travel for at its nearly 150 locations in key extended stay markets in the U.S. such as Atlanta, Dallas, Houston, Seattle and Canada. The first Studio 6 location opened in El Paso, TX, in 1998 with the transformation of an existing Motel 6, allowing guests to “Extend your stay, not your budget®” as the tagline suggests. The brand was recently named “Home Away From Home” by the Franchise Times’ Zor Awards. The studios feature living areas and fully furnished kitchens along with linens and cookware and free Wi-Fi at an inclusive, transparent rate, competitive to the economy extended stay tier. Studio 6 is franchised by G6 Hospitality LLC. For more information, visit staystudio6.com.

UPDATED COVID-19 OPERATING PROTOCOLS (May 27, 2021) – Following recent CDC updates to the COVID-19 guidelines, G6 Hospitality is implementing the following operational changes, which are aligned with the SafeStay guidelines recently released by the American Hotel & Lodging Association.

Physical and Social Distancing:

  • Social distancing and face coverings required in all common areas for unvaccinated individuals
  • Hygiene guards remain installed at front desk terminals
  • Where appropriate, use of exterior front desk windows (in lieu of inside lobbies)
  • Single-use key cards utilized
  • Lobby coffee service required to be reinstated no later than August 2, 2021
  • Where pools exist, most will re-open in Summer 2021 as permitted by local laws
  • For guest safety and comfort, hotel staff will continue to not enter any occupied room. Housekeeping services for stayover guests will include pre-scheduled trash removal, amenity replenishment, and fresh towels and linens

Safe Behavioral Practices:

  • Continued communications on COVID-19 best practices and property requirements
  • Team members who do not feel well or who have high temperatures are asked to go home/remain at home
  • Employees trained to perform frequent hand washing by using soap and sanitizing stations
  • Social distancing and mask usage consistent with updated CDC guidelines, subject to state/local requirements

The “Clean@6” program is in effect at all company-managed locations and serves as a guideline for franchisees, many of whom have been operating using these best practices over the past year.


Original Press Release

DALLAS, May 7, 2020 – G6 Hospitality, the parent company for the iconic Motel 6 and Studio 6 brands, has launched “Clean@6,” a comprehensive initiative designed to ensure that guests feel confident when staying at any of the brands’ nearly 1,400 locations across the U.S. and Canada.

Recognizing the need for even greater vigilance related to cleanliness, disinfection and sanitization as the country continues to navigate the impact of COVID-19, the company has undertaken a comprehensive approach to protect against the spread of viruses by partnering with a renowned combination of medical advisors, industrial cleaning providers and housekeeping specialists.

“We want Motel 6 and Studio 6 guests to know that we prioritize their health,” said Rob Palleschi, CEO of G6 Hospitality. “The majority of our properties have remained open during this crisis, enabling us to gather real-time intelligence to guide our decisions and best practices. Together with our trusted advisors and franchise partners, we adopted a thoughtful and proactive approach to serving guests in this new environment. I am proud our efforts have resulted in this new standard of care. Together, we have ‘left a light on’ for travelers.”

In addition to following CDC and other federal and state guidelines, G6 Hospitality has relied heavily upon its partnerships with medical, chemical, housekeeping and commercial cleaning industries to adapt to the continually evolving knowledge of the COVID-19 virus. In the first phase of the “Clean@6” program, G6 performed a comprehensive update to its Infectious Disease Protocols and partnered with Corporate Medical Advisors, a subsidiary of International SOS, who will review and provide ongoing guidance on its COVID-19 operating protocols.

G6 Hospitality also has partnered closely with Diversey, a global leader in the cleaning and hygiene industry, to procure EPA registered disinfectants effective against many viruses including emerging pathogens.  The company works with the nation’s leading cleaning and restoration company, SERVPRO®, to address specific cleaning and disinfecting needs across the portfolio.

The “Clean@6” initiative focuses on three critical touchpoints. They include the following highlights:

Enhanced Cleaning & Sanitization:

  • More frequent cleaning and heavy disinfection of high-touch public surfaces, including lobby doors and handles, front desks, guest laundry, vending areas, credit card machines, corridor handrails and elevators
  • Hand sanitizer stations in the lobby for guest use and in the team center for team member use
  • Use of EPA-approved, antiviral disinfectants to sanitize the most commonly touched areas of guest rooms, including light switches, televisions and remotes, cooling/heating equipment, door handles, desks, chairs, commodes, showers and faucets
  • As needed, engage the services of a third-party supplier to provide deep cleaning and sanitization services

Physical and Social Distancing:

  • Social distancing encouraged in all common areas and at the back of the house
  • Plexi-glass hygiene guards installed at front desk terminals
  • Where available, use of exterior front desk windows (in lieu of inside lobbies)
  • Implemented single-use key cards for the remainder of the year
  • Curtailed lobby coffee service and removed vending area microwaves to minimize use of shared equipment
  • Monitoring/limiting lobby occupancy and interim closure of pools
  • For guest safety and comfort, hotel staff will not enter any occupied room. Housekeeping services for stayover guests will include pre-scheduled trash removal, amenity replenishment, and fresh towels and linens

Safe Behavioral Practices:

  • Increased guest communications on COVID-19 best practices and property requirements
  • Team members who do not feel well or who have high temperatures are asked to go home/remain at home
  • All employees fully trained on “Clean@6” standards, sanitization protocols, and equipment; procedures reinforced in daily team meetings
  • Employees trained to perform frequent hand washing by using soap and sanitizing stations
  • Required use of masks and disposable gloves by team members at all times while on-property

The “Clean@6” program is in effect at all company-managed locations and serves as a guideline for franchisees, many of whom have already adopted these best practices. G6 Hospitality is proud of the extraordinary degree of care that its franchise partners are demonstrating while serving their guests and local communities during these unprecedented times.

Toral Bala, multi-unit owner and Owner Advisory Council member said, “Experiencing COVID-19 was a first for every one of us in all aspects; it gave us fear and confusion. At this time of complete uncertainty, G6 showed its franchisees their unwavering commitment. G6 made it known that franchisees were not alone in this battle; they stood by us, providing help ranging from government aid resources to cleanliness protocol updates. These are the times when franchisees remember which brand partners were truly there for them most.”

G6 Hospitality also serves on the inaugural Advisory Council for Safe Stay, the recently-launched initiative of the American Hotel & Lodging Association (AHLA). Safe Stay is designed to change hotel industry norms, behaviors, and standards to ensure that both hotel guests and employees are confident in the cleanliness and safety, once industry travel resumes more regularly.

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About G6 Hospitality LLC
G6 Hospitality owns, operates, and franchises nearly 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. Having opened its 1,000th franchise location in 2018, G6 Hospitality also has plans to franchise the Hotel 6 and Estudio 6 brands in Central America. Headquartered in Dallas (Carrollton)Texas, G6 Hospitality recently placed 73rd in Entrepreneur Magazine‘s 40th Annual Franchising 500. The company also ranked No. 1 in the 2020 Military Friendly® Employer survey in its revenue category and named a 2019 “Best for Vets” employer by Military Times. For more information please visit www.g6hospitality.com.