G6 Hospitality Launches “Light Her Way” Program, Provides Tools to Empower Female Franchise Ownership

DALLAS (Oct. 27, 2022) – G6 Hospitality LLC, the parent company of Motel 6 and Studio 6 brands in the U.S. and Canada, proudly announces the launch of its “Light Her Way” program, which will provide tools and resources to women seeking hotel ownership opportunities.

“We have always promoted the belief that everyone has the right to travel, but it is just as important that everyone have the right to ownership,” said Tina Burnett, Chief Development Officer, of G6 Hospitality. “The launch of ‘Light Her Way’ will empower women on the path to ownership and is an example of how we live up to our values.”

“Light Her Way”, which was announced this week at the Asian American Hotel Owners Association’s Her Ownership Conference & Retreat, is a franchise roadmap providing knowledge and dedicated expertise for female entrepreneurs on the path to hotel ownership.

Women interested will gain insight into construction and renovation, market identification, financing, and the brand application process, as well as access to additional resources to support the launch and continuing operations of their franchise property.

More information on the program and all Motel 6 and Studio 6 franchise opportunities can be found here.


About G6 Hospitality LLC
G6 Hospitality franchises more than 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. In 2022, Motel 6 was named the “Best Budget-Friendly Hotel Brand” in USA TODAY’s 10Best Readers’ Choice Awards. The company also ranked a Top 10 Military Friendly® Employer for 2022 and named a 2021 “Best for Vets” employer by Military Times. For more information please visit http://www.g6hospitality.com/.