DALLAS (August 26, 2022) The iconic economy lodging brand, Motel 6, today was named the “Best Budget-Friendly Hotel Brand” by USA Today’s 10Best Readers’ Choice Awards. As the founders of economy lodging, Motel 6 has been dedicated to making travel accessible to everyone for 60 years.

Motel 6 began in response to a simple, unmet need: to provide affordable, clean and comfortable lodging. With this vision, the economy lodging segment was born in 1962 when two road trip enthusiasts turned the lights on at the first Motel 6 location in Santa Barbara, California, for just $6 a night.

“Being named the Best Budget Hotel Brand is extra special this year as we celebrate our 60th anniversary,” said Rob Palleschi, CEO of Motel 6. “The fact that this was voted on by our own guests and the public is a true testament to the hard work and dedication of our owners and team members across the country, and I want to thank them for being a part of the last six decades and for helping us celebrate what’s to come.”

A panel of travel experts and 10Best.com editors selected USA TODAY’s 10Best Readers’ Choice Award nominees, and the final top 10 winners are then chosen by the readers’ popular vote. Motel 6 was also awarded the title in 2020.

To book a stay at one of the 1,400 Motel 6 or Studio 6 properties across the U.S. and Canada, visit www.motel6.com or www.staystudio6.com.

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About Motel 6

Motel 6 is an economy lodging brand with company-owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 30 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information, visit www.motel6.com.

 

About Studio 6

Studio 6 helps travelers save more for what they travel for at its more than 125 locations in key extended stay markets in the U.S. such as Atlanta, Dallas, Houston and Seattle. The first Studio 6 location opened in El Paso, TX, in 1998 with the transformation of an existing Motel 6, allowing guests to “Extend your stay, not your budget®” as the brand’s tagline suggests. The brand was recently named “Home Away From Home” by the Franchise Times’ Zor Awards. The studios feature living areas and fully furnished kitchens along with linens and cookware and free Wi-Fi at an inclusive, transparent rate, competitive to the economy extended stay tier. Studio 6 is managed and operated by G6 Hospitality LLC. For more information, visit staystudio6.com.

 

Media Contact:

Elise Rose

(312) 918-4223

elise.rose@zenogroup.com

Motel 6 explores reunions of people and places this summer in a new creative campaign

DALLAS (July 5, 2022) Family and friend reunions bring the most joyful vacations during the summer months (65%), new data from Motel 6 reveals. The leader in economy lodging releases a study and new creative campaign celebrating reunions with the people and places travelers love.

The poll of 2,000 adults traveling this summer revealed a majority (57%) plan to attend a family or friend reunion this summer. The average respondent has not gathered with extended family in four years, so it’s no surprise that on average, American travelers will journey nearly 80 miles to reunite with their favorite people and places, while about one-third (32%) will venture more than 100 miles.

“There’s nothing quite like a big family or friend gathering and the opportunity to connect with the people and places you love,” said Rob Palleschi, CEO of Motel 6. “Whether Motel 6 is part of your journey or the destination, you can count on us to provide a clean, comfortable and affordable place to rest your head at night.”

A New Look for Reunions

Now more than ever, reunions will look and feel different than in previous years, respondents (51%) say. Americans’ reunion invite lists include friends (42%), significant others (39%), neighbors (34%) and pets (36%).

A Time for Traditions

Reunions allow friends and family to re-establish and refresh traditions. The majority (55%) of those attending a family reunion this year look forward to celebrating both old traditions while creating new ones. Almost two-thirds of respondents (64%) are interested in becoming more connected to their family traditions.

The new Motel 6 advertising campaign captures what it means to reunite this summer by featuring a real-life family reunion story. Their reunion in Fort Lauderdale, Fla. will be showcased via a longform video and advertisements this summer, which can be viewed here. Within the story, the Payne family honors their traditions while preparing family meal favorites ahead of a beach picnic that reconnected 15 family members across three generations.

“Cooking together is our family’s way to embody the traditional culture of our roots. We celebrate these roots running deep for generations to come, together,” said Stephanie Payne, a participant of the family reunion.

For those hitting the road this summer, check out travel tips and a curated playlist to inspire your upcoming trip on the Open Road blog. Guests can also join the My6 member program which includes exclusive access to the best available rates and expedited booking processes online.

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About Motel 6

Motel 6 is an economy lodging brand with company-owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 30 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information, visit www.motel6.com.

 

About Studio 6

Studio 6 helps travelers save more for what they travel for at its more than 125 locations in key extended stay markets in the U.S. such as Atlanta, Dallas, Houston and Seattle. The first Studio 6 location opened in El Paso, TX, in 1998 with the transformation of an existing Motel 6, allowing guests to “Extend your stay, not your budget®” as the brand’s tagline suggests. The brand was recently named “Home Away From Home” by the Franchise Times’ Zor Awards. The studios feature living areas and fully furnished kitchens along with linens and cookware and free Wi-Fi at an inclusive, transparent rate, competitive to the economy extended stay tier. Studio 6 is managed and operated by G6 Hospitality LLC. For more information, visit staystudio6.com.

 

About the Survey 

The survey was commissioned by Motel 6 through SWNS Media Group, who conducted an online survey among n = 2,000 U.S. adults aged 18+ who plan on traveling this summer (with quotas for ethnicity). The survey was conducted on May 20–26 and has a margin of error of +/- 2.2 percentage at a 95% confidence level.

 

Media Contact:

Elise Rose

(312) 918-4223

elise.rose@zenogroup.com

DALLAS (June 16, 2022) – Economy lodging brand Motel 6 celebrates its 60th anniversary on June 25 by reflecting on its groundbreaking contributions to the hospitality industry and giving thanks to the team members, owners and guests who have helped the franchise grow into the iconic brand it is today.

“Travelers know the iconic glow of our ‘6’ logo means they’ve found a comfortable place to rest no matter where their journey takes them,” said Rob Palleschi, CEO of Motel 6. “We believe everyone has the right to travel and remain committed to building upon that value proposition and longstanding legacy of the ‘6’.”

Motel 6 began in response to a simple, unmet need: provide affordable, clean and comfortable lodging. With this vision, the economy lodging segment was born in 1962 when the lights turned on at the first Motel 6 location in Santa Barbara, Calif. for just $6 a night.

Since its founding, Motel 6 has executed an ambitious and strategic development plan, making it the largest stand-alone brand in the economy segment with more than 1,400 Motel 6 and Studio 6 locations throughout the United States and Canada. The brand continues to deliver on its value proposition through a suite of innovative offerings that meet guests’ needs, including Motel 6 Classic, Studio 6 Extended Stay, Studio 6 Suites, and a Dual Brand.

Looking toward its next 60 years, Motel 6 and Studio 6 will keep its purpose at the forefront, to Leave the Light On for its guests and make travel accessible to everyone. For more information, visit www.motel6.com.

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About Motel 6

Motel 6 is an economy lodging brand with company-owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 30 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information, visit wwww.motel6.com.

Economy lodging brand teams up with BestPlaces to help pets experience the trips they deserve 

DALLAS (March 31, 2022) – Just in time for National Pet Day on April 11, Motel 6, proud sponsor of pets™, and BestPlaces have teamed up to help pet owners explore the country with their furry companions – many pets for the first time given the amount of time spent at home over the last two years.

Through this partnership, Motel 6, the economy lodging brand where pets always stay free, and BestPlaces built a custom methodology that highlights the importance of enjoying the journey to travelers’ final destinations. The method considers access to dog parks, greenspaces and hiking trails for furry friends to explore, proximity to pet stores and veterinarians, dog-friendly restaurants, patios in the area and more.

Based on these criteria, the top 10 pet-friendly cities across America are:

  1. Santa Monica, Calif.
  2. Rockville, Md.
  3. Santa Fe, N.M.
  4. Mount Pleasant, S.C.
  5. Newport, R.I.
  6. Gloucester, Mass.
  7. Richmond, Ky.
  8. Bend, Ore.
  9. Asheville, N.C.
  10. Charlottesville, Va.

View the full list here.

“Pets are members of the family, so travelers are eager to bring them along for the ride as they explore the U.S. Thanks to BestPlaces, travelers can now feel confident bringing their pets on their journey,” said Rob Palleschi, CEO of Motel 6. “From small towns to beachside escapes and everything in between, Motel 6 will be there to welcome your full family, including those on four legs, at no additional cost.”

Motel 6 proudly allows well-behaved pets, such as cats and dogs, and service animals to stay for free at all locations across the country. Conveniently situated along major highways and interstates throughout the U.S. and Canada, Motel 6 will leave the light on for travelers and their four-legged companions. Pets are also welcome at Studio 6 properties across the U.S. and Canada for travelers seeking extended stay options for a nominal fee. Learn more about the Motel 6 and Studio 6 pet policy here.

For travelers getting ready to hit the roads with their pets this year, Motel 6 and partner Patriot PAWS share tips on how to travel with pets safely here.

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About Motel 6

Motel 6 is an economy lodging brand with company-owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 30 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information, visit www.motel6.com.

About BestPlaces

With over 3 million monthly users, BestPlaces (www.bestplaces.net) is the nation’s premier source for finding your best place to live. Founded by author and researcher Bert Sperling over thirty years ago, BestPlaces helps users make informed decisions about where to live, work, and retire. Bert’s bestselling books “Cities Ranked and Rated” and “Best Places to Raise Your Family” are published by John Wiley & Sons, and he was named the “The Guy Who Picks the Best Places” by the New York Times.

Women’s History Month is a time to reflect on the contributions of women around the world. This year, we are honoring our female team members at G6 Hospitality that have demonstrated an unwavering commitment to leaving the light on for guests and exemplified this year’s theme of “break the bias,” proving there’s no limit to what you can achieve.

As we worked together to navigate the company during a period of historic hardship for the travel industry, these women played a critical role at G6.While women have made great strides in the hospitality industry, we recognize there is room for more progress to ensure they have a seat at the table. An inclusive workforce is critical in our industry, as we want to reflect the rich diversity of the guests we serve. At G6, we’re committed to gaining and retaining female talent and offering our continuous support as women have shouldered unprecedented burdens over these past few years.

In a recent interview with LODGING Magazine, Chief Legal Officer Ama Romaine discussed the launch of the company’s first Environmental, Social and Corporate Governance (ESG) report and spoke about G6’s council on diversity, equity, and inclusion, which has helped the leadership team “think about things we need to do, [and] opportunities we need to create to be more diverse both within our company and our ownership base.” Chief Financial Officer Julie Arrowsmith also noted that developing a framework to measure diversity efforts report has “raised awareness and spurred change throughout the organization.”

Throughout the health crisis, we’ve seen women’s impact on business decisions – at G6 and across industries – based on their lived experiences of juggling work and home life demands.

For many years, G6 has sponsored AAHOA and AHLA initiatives to advance women in hospitality and participate in industry events. In addition, we are thrilled to see an increase in our female owners, both first-time franchisees and women who have stepped up to take over an existing family business.

During the same discussion with LODGING Magazine, Chief Development Officer Tina Burnett commented that both asking for and offering help are key in mentoring and developing a diverse workforce. Tina noted that, “it’s [her] job to give [team members] what they need to step outside of what they know, that there are people ready and willing to pull them up.”

During Women’s History Month and well beyond, we work to ensure women are represented and have a voice in our owners’ advisory councils and our young professional councils.

We’re thankful to have allies at G6 that understand the importance of providing opportunities for women to succeed at our company and in this industry. We will continue to uplift the next generation of female leaders and honor those who came before us.

— G6 Hospitality