AMERICANS ADMIT THEY NEED A BREAK FROM FAMILY AFTER LESS THAN FOUR HOURS THIS HOLIDAY SEASON

Motel 6 survey reveals one in four have hidden in relatives’ house for a moment alone; Cyber Monday sale offers alternative to hiding in the pantry!

DALLAS, Nov. 21, 2019 – If you need a moment away from family during the holidays, you’re not alone, according to new research from Motel 6. Today, the economy lodging brand that lets you “save more for what you travel for™” released its second annual holiday travel survey, revealing that while Americans prioritize family get-togethers over the holidays, it takes less than four hours before they need a break from their extended family.

The survey, which polled 2,000 U.S. adults traveling to visit family for the holidays, found that 75 percent will hit a point where they need time away from the crowd, and they can be creative in their ways of escaping. One in four Americans surveyed have hidden in a relative’s house to take a moment alone, while 37 percent have gone so far as to make an excuse and leave the house altogether.

Ninety-five percent of respondents believe it’s important to spend the holidays with family, but two in five of those planning to stay with family admit that it can be a stressful experience. Almost one-third (30 percent) of respondents believe they would enjoy the holiday season more if their family came together without all sleeping under the same roof, and the same number (30 percent) say their family would actually get along better if they had some space.

“We know how important it is to be with family during the holidays, and whether you need a place to stay or just need to get away, Motel 6 will leave the light on for you,” said Rob Palleschi, chief executive officer at Motel 6.

Stressful sleeping arrangements

While two of the top reasons Americans stay with family over the holidays are because it is cheaper and more convenient (47 percent), this doesn’t equate to comfort.

That could be because there is not enough space for everyone: Americans report an average of two people will end up sleeping on something other than a bed this holiday season. When hosting family, nearly 40 percent say organizing sleeping arrangements is one of the most stressful parts of preparing for guests.

With these cramped conditions, it’s not surprising that when staying with family, the top concerns are a lack of privacy (22 percent), family getting on each other’s nerves (20 percent) and drama between family members (20 percent). That’s in addition to feeling like they’re imposing (19 percent) and having the house be too loud or busy (18 percent).

“Family dynamics aren’t the only stressors this time of year,” Palleschi said. “No matter how you travel, the experience itself can be a source of anxiety for many. We want to keep your holidays stress-free, and your sleeping arrangements couch-free. We’re also pet-friendly, so it’s easy to bring the whole family with you when you stay at Motel 6.”

Cyber Monday deals

Nearly 60 percent of those surveyed said that it would be appealing to stay at a nearby budget-friendly hotel, so to help travelers get into the holiday spirit this year, Motel 6 is giving the gift of discounted stays! From Cyber Monday (Dec. 2) through Dec. 9 at 11:59 p.m. CST, the hotel brand is offering between 12-25 percent off bookings for stays between Dec. 2-29. No minimum stay requirements. These special rates are available exclusively at www.motel6.com.

After spending an average of 4.3 hours traveling to visit family this holiday season, travelers can make sure they are well-rested and refreshed before joining in on the fun (or chaos) by visiting one of more than 1,400+ Motel 6 and Studio 6 locations across the U.S. and Canada at www.motel6.com.

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About the Motel 6 Holiday Travel Survey

The holiday travel survey was commissioned by Motel 6 through SWNS Media Group, who conducted an online survey among n = 2,000 U.S. adults aged 18+ (nationally representative sample) who are traveling to visit family for the holidays. The survey was conducted Nov. 1-6, 2019 and has a margin of error of +/- 3 percentage at a 95 percent confidence level.

About Motel 6

Motel 6 helps travelers save more for what they travel for at its more than 1,400 company owned and franchised locations throughout the United States and Canada. Growing faster than any of its competitors, Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 29 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.

Media Contact:

MaryClaire Cieply

(312)321-4862

maryclaire.cieply@zenogroup.com

Motel 6 Brings Fans Exclusive Music Experiences With Rock Artist Barns Courtney

DALLAS, Sept. 24, 2019 — Motel 6, the economy lodging brand that lets you “save more for what you travel for™,” today announced a new collaboration that will bring its music-loving guests exciting opportunities this fall. The brand is partnering with frequent Motel 6 guest and rock star Barns Courtney to give fans exclusive content, concert tickets and immersive music experiences throughout his tour.

Courtney, an English singer, songwriter and musician, is currently on his 24-stop 404 Tour across the U.S. With more than 2.5 million monthly listeners on Spotify, his recent single, “You and I,” has more than 3.4 million global streams. Motel 6 has made frequent appearances in the touring life of Courtney, who, with his band, has toured 15 times over the past four years, staying at countless Motel 6 locations along the way.

“Motel 6 is inherently a part of emerging musicians’ lives, many not having a permanent residence due to their tour schedules,” said Maggie Giddens, managing director of external communications for Motel 6. “With more than 1,400 locations, we have lodging options along all the major highways that musicians travel while on the road. At Motel 6, we welcome all touring musicians, and always leave a light on for them.”

Throughout his 404 Tour, Courtney and Motel 6 will give an inside look at life on the road, host free ticket giveaways, offer opportunities to meet him backstage and share the chance to attend a private show at a Motel 6.

“As a musician who lives on the road, I’m always looking to save money when I’m just crashing for the night,” said Courtney. “Whenever I can, I choose Motel 6. They have locations everywhere I travel, the rooms are always clean and the staff is friendly. Without Motel 6, I couldn’t do what I love—tour and play music.”

To follow Courtney’s tour with Motel 6 and get chances to win these exciting experiences, follow @motel6 and @barnscourtney on Facebook and Instagram. Book tickets to Courtney’s 404 Tour here.

For more information on Motel 6 and its parent company G6 Hospitality, please visit www.g6hospitality.com.

About Motel 6
Motel 6 helps travelers save more for what they travel for at its more than 1,400 company owned and franchised locations throughout the United States and Canada. Growing faster than any of its competitors, Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 29 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.

MOTEL 6 TOPS 2019-2020 MILITARY EMPLOYER AWARDS

DALLAS, Sept. 17, 2019 –Iconic economy lodging brand Motel 6 continues to be recognized for its commitment to serving the military community. In 2019, the organization has received the following designations:

  • Military Friendly® Employer: For the second year in a row, Motel 6 ranked No.1 in the Military Friendly® Employer’s $500 million-$1 billion revenue category. The 2020 Military Friendly® Employers list is based on extensive research compiled from public data sources for more than 8,800 employers nationwide, input from employed veterans and responses to the proprietary, data-driven Military Friendly® Employers survey from participating organizations.
  • Military Times’ “Best for Vets” Employer: Motel 6 was recognized in Military Times’ 2019 “Best for Vets Employers,” placing 11th out of 100. The annual Military Times “Best for Vets” rankings are the result of a meticulous, months-long survey process. Military Times invites companies to complete its nearly 100-question survey, tests to ensure the accuracy of responses, carefully evaluates survey data and includes only the top-ranked companies in its published rankings.

Motel 6 strengthens the military and veteran community through its Operation Next Step program, an initiative designed to support veterans and their families as they transition to the next phase of their careers. More than four percent of the company’s 2019 recruits are veterans and/or military spouses. The company offers veterans great benefits, such as the opportunity to attend networking events and professional gatherings and the ability to easily transfer job locations across the U.S. Chief Information Officer Jessie Burgess is a former U.S. Air Force officer and can attest to the support Motel 6 provides to veterans.

“Serving the veteran community by establishing a workplace that allows our military men and women to easily adapt to the civilian workforce is a top priority at Motel 6,” said Burgess. “We are honored to be recognized by Military Friendly® and Military Times for our continuous efforts to fortify our Operation Next Step program.”

For more information on Motel 6, please visit www.motel6.com. For details on working with Motel 6, visit www.6jobs.com.

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About Military Friendly® Employers:

The Military Friendly® Employers list is created each year based on extensive research using public data sources for more than 8,800 employers nationwide, input from employed veterans and responses to the proprietary, data-driven Military Friendly® Employers survey from participating organizations. The survey questions, methodology, criteria and weighting were developed with the assistance of an independent research firm (EY) and an advisory council of educators and employers. Ernst & Young is a global leader in assurance, tax, transaction and advisory services, independently evaluated the scoring methodology used for the Military Friendly® Employers list using the criteria set forth by VIQTORY. The services performed by EY are limited to advisory procedures and do not provide assurance over the scoring methodology. The survey is administered for free and is open to all post-secondary schools and employers that wish to participate. Criteria for consideration can be found at www.militaryfriendly.com.

About Military Times

The Military Times digital platforms and newsweeklies are the trusted source for independent news and information for service members and their families. The military community relies on Air Force Times, Army Times, Marine Corps Times, Navy Times and Rebootcamp for reporting on everything important to their lives, including: pay, benefits, finance, education, health care, recreational resources, retirement, promotions, product reviews and entertainment. Military Times is published by Sightline Media Group. To learn more, visit www.militarytimes.com.

About Motel 6
Motel 6 helps travelers save more for what they travel for at its more than 1,400 company owned and franchised locations throughout the United States and Canada. Growing faster than any of its competitors, Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 29 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.

Motel 6 Announces 2019 Franchise Awards Winners

DALLAS, Sept. 17, 2019 — G6 Hospitality LLC, the parent company of Motel 6 and Studio 6 brands in the United States and Canada, today announced its 2019 franchise award winners.

At the 2019 Motel 6 Brand Conference in Phoenix, Arizona, G6 Hospitality executives honored 16 franchisees and partners whose contributions have helped accelerate growth in North America and deliver high-quality lodging experiences for guests.

“This year’s 2019 franchise award winners have demonstrated an unwavering focus and outstanding commitment to G6 Hospitality, the local communities they operate within and the guests we have the privilege to serve,” said Mike McGeehan, Chief Development Officer. “Today, we celebrate their contributions to the brand which have been instrumental in helping to maintain our leadership in economy lodging for more than 57 years and strategically position us for continued growth in the future.”

  • Franchisees of the Year: Presented to franchise properties that go above and beyond expectations and have demonstrated excellence in all quality indicators, year-over-year revenue indicators and sales growth.
    • Winner: Motel 6: Neil Gopal, Bristol, Va.
    • Winner: Studio 6: Rajan Bhakata, Colorado City, Colo.
    • Winner: Canada: Josef Tesar, Moosomin, Sask.

G6 Hospitality Division Vice President, Brand Performance Franchise Tina Burnett said, “We are very excited to recognize the continued growth and success of our franchise network. Our franchise owners consistently deliver the highest quality guest experiences and continue to raise performance expectations. As a result, G6 Hospitality now has one of the largest pipelines of any economy brand in the industry.”

Other 2019 categories and winners include:

  • Top Performers: Presented to the top franchise properties excelling in operational performance, year-over-year revenue and sales growth.
    • Winner: Motel 6: Bankim Patel, Willows, Calif.
    • Winner: Motel 6: Sam Patel, Atlanta, Ga.
    • Winner: Studio 6: Amar and Amit Patel, Commerce, Calif.
  • Guest Experience: Presented to franchise properties with the best online review scores, guest satisfaction surveys, LRA and CRN results as well as favorable reviews on the brand website.
    • Winner: Motel 6 Guest Experience: Mike Patel, Houston – Greenspoint, Texas
    • Winner: Motel 6 Guest Experience: Thomas Yenish, Mankato, Minn.
    • Winner: Studio 6 Guest Experience: Turk Cobell, McCarren, Nev.
  • G6 Partnership: Presented to a multi-unit franchise partner who has contributed to the growth of the brand over the past year.
    • Winner: Motel 6: Jim Sortino (multi-unit in Ohio)
  • Brand Champions: Presented to actively engaged franchise partners who understand what the brand stands for and are leaders among the franchise community.
    • Winner: Motel 6: Jeremiah Bigelow (multi-unit in Iowa)
    • Winner: Studio 6: Mike and Raj Patel (multi-unit in Texas)
  • Outstanding Renovations: Presented to franchise properties with a well-executed and on-time renovation that led to an updated quality product.
    • Winner: Motel 6: Pranav Patel, Metropolis, Ill.
    • Winner: Studio 6: Ricky Patel, Greenville, S.C.
  • G6 Outstanding New Constructions: Presented to franchise properties that completed their construction in the best and most timely manner resulting in an exceptional product.
    • Winner: Devin and Mayuri Bhakta, Corpus Christi, Texas
    • Winner: Vijay and Dina Patel, Austin, Texas

For more information and details on franchising with G6 Hospitality, please visit www.g6hospitality.com/franchising.

About G6 Hospitality LLC

G6 Hospitality owns, operates, and franchises more than 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada and the Hotel 6 brand in India. Having opened its 1,000th franchise location in 2018, G6 Hospitality also has plans to franchise the Hotel 6 and Estudio 6 brands in Central America. Headquartered in Dallas (Carrollton), Texas, G6 Hospitality recently placed 73rd in Entrepreneur Magazine’s 40th Annual Franchising 500. The company also ranked No. 1 in the 2020 Military Friendly® Employer survey in its revenue category and named a 2019 “Best for Vets” employer by Military Times. For more information please visit www.g6hospitality.com.

G6 Hospitality Partners with ECPAT-USA to Combat Trafficking and Exploitation

DALLAS – JULY 30, 2019 – G6 Hospitality LLC, the parent company of Motel 6 and Studio 6 brands in the United States and Canada, today announced a partnership to help combat commercial sexual exploitation of children by signing ECPAT’s Tourism Child-Protection Code of Conduct (The Code). The announcement comes on a day designated by the United Nations as World Day Against Trafficking in Persons.

The Code is a joint venture of the tourism and hospitality sectors and ECPAT-USA, a leader in advocacy and efforts to shape policy designed to end the commercial sexual exploitation of children.  Built upon a set of shared business principles that travel-related organizations put in place to prevent human trafficking and exploitation, The Code establishes a framework for companies to provide training, education, and collaboration with other stakeholders.

“ECPAT-USA is proud to welcome G6 Hospitality as our newest corporate partner and member of The Code,” said Michelle Guelbart, Director of Private Sector Engagement at ECPAT-USA. “As a leader in the economy lodging space, G6 Hospitality will bring an important perspective to our work to end child exploitation and sex trafficking.”

In addition to its partnership with ECPAT-USA, G6 Hospitality requires trafficking awareness and prevention training of all team members at all locations, both owned and franchised. The company also mandates human trafficking prevention training developed by the non-profit Businesses Ending Slavery and Trafficking (BEST) and sponsored by the Asian American Hotel Owners Association (AAHOA). This training teaches team members how to recognize and report human trafficking.

“When hotel employees are trained to recognize and report potential human trafficking situations, it can make all the difference in the life of someone who is being trafficked,” said Mar Brettmann, PhD, executive director for BEST. “Our training clearly explains the risks and indicators of human trafficking, and how hotel employees can report incidents to managers.”

G6 Hospitality teams regularly assess properties to ensure safety and security measures are in place and training is completed and takes action, up to and including terminating contracts or closing locations, as appropriate. The company is an active member of American Hotel and Lodging Association and its industry-wide No Room for Trafficking campaign.

“Organizations in the travel industry are often on the front lines of this deeply troubling issue.  Our partnerships with ECPAT-USA and others are critically important as we come together to fight back against trafficking and exploitation in all its forms,” said Rob Palleschi, CEO of G6 Hospitality.

Members of The Code include more than 40 of the world’s leading travel, tourism, and hospitality businesses.  To learn more, visit www.TheCode.org.

About G6 Hospitality

G6 Hospitality LLC owns, operates, and franchises more than 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada and the Hotel 6 brand in India. Having opened its 1,000th franchise location in 2018, G6 also has plans to franchise the Hotel 6 and Estudio 6 brands in Central America. Headquartered in Dallas (Carrollton), Texas, G6 Hospitality recently placed 73rd in Entrepreneur Magazine’s 40th Annual Franchising 500. The company has also been named a “Best for Vets” employer by Military Times and in 2018 was inducted into the Military Spouses Employment Partnership sponsored by the U.S. Department of Defense. For more information, please visit www.g6hospitality.com.

About ECPAT-USA

ECPAT-USA is the leading anti-child trafficking policy organization in the United States seeking to end the commercial, sexual exploitation of children through awareness, advocacy, policy, and legislation. ECPAT-USA is a member of ECPAT International, a network of organizations in more than 90 countries with one common mission: to eliminate the sexual exploitation of children. For more information, visit www.ecpatusa.org.

About The Code

The Tourism Child-Protection Code of Conduct, known as The Code, is the world’s first and only voluntary set of business principles that travel companies can implement to prevent child trafficking. The Code provides awareness, tools, and support to travel companies, with the aim of creating a highly aware and well-trained tourism industry that can recognize and prevent potential abuse. Since its launch in 2004, more than 40 US companies have joined The Code, including some of the world’s most notable airlines, hotels, and travel management companies. To learn more, visit www.ecpatusa.org/Code.

About Businesses Ending Slavery and Trafficking (BEST)
Businesses Ending Slavery and Trafficking (BEST) is a Seattle-based nonprofit organization with the mission to align and equip leaders to use the power of business to prevent human trafficking. BEST is the first organization in the country dedicated entirely to working with businesses to disrupt human trafficking. BEST has provided consultation and training to hundreds of businesses on how to prevent human trafficking, and they have trained thousands of hotel employees in how to protect their hotel from human trafficking. For more information, visit www.bestalliance.org.

G6 Hospitality Unveils First New-Construction, Dual-Brand Properties New Motel 6/Studio 6 Locations Offer Travelers More Economy and Extended Stay Options in Austin and Corpus Christi

DALLAS, May 6, 2019 /PRNewswire/ — G6 Hospitality LLC today announced the opening of two new-construction, dual-branded hotels, Motel 6/Studio 6 Austin, TX-Airport and Motel 6/Studio 6 Corpus Christi S. Padre Island Drive. The openings, both in Texas, signify a growing interest for owners to provide multiple lodging experiences for guests. G6 Hospitality expects to open nearly 30 of these dual-branded properties in key markets across the U.S. and Canada by the end of 2019.

“The launch of these purpose-built, dual-brand locations underscores our commitment to providing travelers with trusted, affordable lodging in sought-after destinations like Austin and Corpus Christi,” said Rob Palleschi, CEO, G6 Hospitality. “Offering both our Motel 6 and Studio 6 brand experiences under one roof caters to our guests’ varied lifestyle and travel needs, be it leisure or business, and allows our owners the opportunity to attract two different guest segments to fill rooms.”

Austin-Bergstrom International Airport
The new Motel 6/Studio 6 hotel in Austin is conveniently located near the major artery connecting the Austin-Bergstrom International Airport to downtown, amid major office and industrial areas. The hotel is represented by Humble Origins Hospitality Management and operated by G6 Hospitality.

This four-story property features modern design throughout its 98 guest rooms – 54 in the Motel 6 brand and 44 in the Studio 6 brand. This building also offers free Wi-Fi in guest rooms and common areas, a guest laundry facility and free parking.

The development is Humble Origins Hospitality Management’s second project with G6 Hospitality. The company, which has a long history in the Austin hospitality industry, also recently purchased the Motel 6 Austin Central-North location, which is also now managed by G6 Hospitality.

“Working as a hotelier in Austin for many years, I know that affordability is a tremendous challenge for travelers to the area,” said Vijay Patel, president and CEO, Humble Origins Hospitality Management. “My goal in partnering with G6 Hospitality on this and other locations is to help make visiting Austin affordable, whether guests are looking to stay for one night or an extended period of time.”

The property is located at 1901 Airport Commerce Drive in Austin and can be booked online now for Motel 6 and Studio 6.

Corpus Christi/South Padre Island
Ideally located in Corpus Christi near S. Padre Island Drive, the new dual-branded development is a three-story building featuring modern brand design touches, including sleek wood-effect flooring, brand-new flat-screen televisions, pedestal beds, granite bathroom countertops and a bold and inviting color scheme.

This location boasts 123 total guest rooms, divided almost evenly between the Motel 6 and Studio 6 design layouts. The building features an outdoor pool and a large social area for optimum guest relaxation and enjoyment. A guest laundry facility, free parking and complimentary Wi-Fi in all rooms and common areas are also available. The Studio 6 accommodations offer fully-equipped kitchens including coffee makers.

This is Corpus Christi-based ZJZ Hospitality’s first development project with G6 Hospitality and in the economy segment.

“As we looked at the long-term outlook for the Corpus Christi market, we knew the economy segment was one that we could help enhance and support,” said Deven Bhakta, president and CEO, ZJZ Hospitality. “Knowing our local community is a popular spring break destination, we worked closely with G6 Hospitality to prioritize this development and ensure we opened our doors in time to welcome guests traveling to the area with an affordable place to stay.”

The property is located at 5850 Williams Drive in Corpus Christi and can be booked online now for Motel 6 and Studio 6.

For more information or to book another Motel 6 or Studio 6 location, please visit www.motel6.com. For details on franchising with G6 Hospitality, please visit www.g6hospitality.com/franchising.

About G6 Hospitality LLC
G6 Hospitality LLC owns, operates, and franchises more than 1,430 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada and the Hotel 6 brand in India. Having opened its 1,000th franchise location in 2018, G6 also has plans to franchise the Hotel 6 and Estudio 6 brands in Central America. Headquartered in Dallas (Carrollton), Texas, G6 Hospitality recently placed 73rd in Entrepreneur Magazine‘s 40th Annual Franchising 500. The company has also been named a “Best for Vets” employer by Viqtory Publishing and in 2018 was inducted into the Military Spouses Employment Partnership sponsored by the U.S. Department of Defense. For more information please visit www.g6hospitality.com.

About Motel 6
Motel 6 helps travelers save more for what they travel for at its more than 1,400 company owned and franchised locations throughout the United States and Canada. Growing faster than any of its competitors, Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 29 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.

About Studio 6
Studio 6 helps travelers save more for what they travel for at its more than 125 locations in key extended stay markets in the U.S. such as Atlanta, Dallas, Houston and Seattle. The first Studio 6 location opened in El Paso, TX, in 1998 with the transformation of an existing Motel 6, allowing guests to “Extend your stay, not your budget®” as the brand’s tagline suggests. The brand was recently named “Home Away From Home” by the Franchise Times’ Zor Awards. The studios feature living areas and fully furnished kitchens along with linens and cookware and free Wi-Fi at an inclusive, transparent rate, competitive to the economy extended stay tier. Studio 6 is managed and operated by G6 Hospitality LLC. For more information, visit staystudio6.com.

Media Contact
Jacqi Richardson
214-865-7216
jacqi.richardson@zenogroup.com

SOURCE G6 Hospitality LLC

G6 Hospitality Surpasses 1,000th Franchise Location Milestone

Dual-brand opportunity, renovations fuel strong successes in 2018 and 2019

DALLAS, Jan. 28, 2019 – G6 Hospitality, owner and franchisor of the iconic Motel 6 brand and the extended stay brand Studio 6, announced today it experienced significant growth in 2018, including the opening of its 1,000th franchise location, and is anticipating even more development activity in 2019.

“We accomplished a great deal in 2018 that helped us achieve year-over-year growth. I’m very optimistic about our year ahead. We have one of the largest pipelines of any economy brand in the industry and expect it to continue to grow with the approaches we’ve been taking to make an even bigger impact in 2019,” said Rob Palleschi, CEO at G6 Hospitality. “With our continued focus on selective conversions, aggressive renovation schedules and plans to invest in key properties, we will continue to generate growing interest in our brand with new and existing franchisees.”

Additional key development highlights for 2018 include:

  • 127 properties opened
  • 85 new or first time franchise partners
  • 179 hotels in the pipeline, including 60 new construction projects

New design prototype fuels growth and spearheads dual-brand opportunity
Part of G6 Hospitality’s growth is due to the 13 newly opened dual-brand locations in 2018 with an additional 28 hotels in the pipeline. Motel 6/Studio 6 Austin South-Airport will be the first purpose-built dual-brand hotel in the company’s history when it opens in February 2019.

G6 Hospitality unveiled a new design concept at American Lodging Investment Summit (ALIS) that allows owners to build a Motel 6, a Studio 6 or a dual-brand location. The new prototype makes future conversions from a single to a dual-brand property more efficient if market conditions warrant the additional product.

According to Mike McGeehan, chief development officer at G6 Hospitality, the company has seen a great deal of interest in the new concept already. “The dual-brand offering is very inviting to developers because it gives us the opportunity to attract two different guest segments to fill rooms,” said McGeehan. “At G6 Hospitality, we have a competitive advantage being one of the few franchisors that can offer a dual-brand option in our segment.”

“We’ve reimagined and upgraded what a Motel 6 or Studio 6 looks and feels like, but we’ll always remain true to our brand promise,” said Palleschi. “Business and leisure travelers will continue to have a consistent brand experience in a clean, comfortable room at an affordable rate. Meanwhile, our formula for success stays the same for our franchise partners, with industry-leading returns.”

G6 Hospitality created the new model with franchisees in mind, focusing on construction and operational efficiencies while still delivering a contemporary economy lodging experience for guests. Enhancements include the introduction of multifunctional environments, a more contemporary design and more natural light.

In addition to new construction, the company is investing in rejuvenating key corporate-owned and managed properties in 2019, including the original Motel 6 location on the Santa Barbara, Calif. beachfront, San Diego, Las Vegas Strip, Jackson Hole, Wyo., Jacksonville, Fla. and Fort Lauderdale, Fla.

For more information and details on franchising with G6 Hospitality, please visit www.g6hospitality.com/franchising.

About G6 Hospitality LLC
G6 Hospitality owns, operates, and franchises nearly 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. Having opened its 1,000th franchise location in 2018, G6 Hospitality also has plans to franchise the Hotel 6 and Estudio 6 brands in Central America. Headquartered in Dallas (Carrollton), Texas, G6 Hospitality recently placed 73rd in Entrepreneur Magazine‘s 40th Annual Franchising 500. The company also ranked No. 1 in the 2020 Military Friendly® Employer survey in its revenue category and named a 2019 “Best for Vets” employer by Military Times. For more information please visit www.g6hospitality.com.