New Data Reveals Americans Haven’t Seen Extended Family in Five Months

Motel 6 survey finds Americans creating new holiday traditions this year, especially grateful for family.

DALLAS, Nov. 17, 2020 – As 2020 winds down, 81% of Americans say they are especially grateful for their family this year, according to new research from Motel 6. Today, the economy lodging brand released its third annual holiday travel survey, revealing that on average, Americans have not seen their extended family in five months.

The survey, which polled 2,000 U.S. adults who plan to visit family for the holidays, found that Americans are creating new holiday traditions, such as dropping surprise presents off on the doorsteps of loved ones (45%), video meals with extended family (43%) and having a day where all family members disconnect from their devices (40%).

“This year’s holiday season will look different in many ways, from virtual celebrations to travel restrictions to new socially distanced traditions,” said Rob Palleschi, chief executive officer at Motel 6. “But what remains the same is our shared value of being connected with those we love over the holidays. Motel 6 will leave the light on for those doing that safely this year.”

A change in plans

Almost two-thirds (63%) of respondents are planning to see extended family in person this holiday season, however, 59% said they have family members they are only planning to see virtually.

Despite a desire to see their family this year, it’s not likely to be smooth sailing from start to finish, as two-thirds (65%) of holiday travelers think travel will be more stressful than in years past — and 36% are “very concerned” about travel restrictions forcing them to change their plans.

This might be the reason people plan to travel differently this holiday season: results revealed three-quarters (76%) of Americans are more likely to drive than fly to visit family this year than they have been in previous years. Eighty-one percent of respondents said any stress they experience from holiday travel is worth it to see their family.

Space is a good thing

Even though respondents are looking forward to seeing their family, a bit of space can be nice: three in five (61%) said they would enjoy the holidays more if they were not all staying under one roof. This could be due to a variety of factors, including reducing unnecessary stress and debating on how to best manage family visits during a health crisis.

A third of respondents (35%) said they are more likely to stay at a hotel or motel this holiday season, with half (50%) saying they would consider it to ensure personal privacy. That was followed by their family not having enough space (44%) and being easier to socially distance (43%) when they are not all under the same roof.

Three in five (62%) Americans would stay at a clean, budget-friendly hotel nearby if they had the option. When they are at a hotel, almost half (46%) of respondents would prefer a guest room with a direct entrance from outside, while one-third (36%) prefer an entrance through a lobby.

“For those choosing not to stay with family this holiday, no matter the reason, we’re here for you,” said Palleschi. “One advantage at many of the Motel 6 and Studio 6 properties across the country is having exterior corridors that help limit face-to-face interactions with others. Stop in for a clean, comfortable and affordable stay nearby so that you can be refreshed and ready to safely celebrate with loved ones this season.”

Motel 6 remains committed to following the guidelines of the CDC and to doing its part in maintaining safe and clean hotels for its valued guests. Learn more about the brand’s Clean@6 program here.

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About the Motel 6 Holiday Travel Survey
The holiday travel survey was commissioned by Motel 6 through SWNS Media Group, who conducted an online survey among n = 2,000 U.S. adults aged 18+ (nationally representative sample) who plan to visit family for the holidays. The survey was conducted Oct. 23-28, 2020 and has a margin of error of +/- 3 percentage at a 95 percent confidence level.

About Motel 6
Motel 6 helps travelers save more for what they travel for with nearly 1,400 company owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 30 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information, visit www.motel6.com.

Motel 6 Named Best Budget-Friendly Hotel Brand in the U.S. by USA TODAY Readers

DALLAS, August 17, 2020 – Motel 6, the economy lodging brand that lets you “save more for what you travel for™,” was just named the “Best Budget-Friendly Hotel Brand” by USA TODAY’s 10Best Readers’ Choice Awards. As the founders of economy lodging, Motel 6 has been known for its cleanliness, affordability, friendliness and dependability throughout the past 58 years.

Easily recognized by those traveling America’s roadways, Motel 6 focuses on providing guests everything they need and nothing they don’t. Hotels feature complimentary Wi-Fi, expanded cable TV and pet-friendly rooms at no extra cost, while many also boast indoor/outdoor pools, free parking and guest laundry facilities*.

“Having our own guests and the public vote Motel 6 as the Best Budget-Friendly Hotel Brand in the U.S. is a testament to the continued hard work and dedication of our team members and franchise partners to live up to our brand promise to provide a clean, comfortable room at a fair price,” said Rob Palleschi, chief executive officer at G6 Hospitality, owner, operator and franchisor of the Motel 6 brand. “As many of our guests are considered essential workers and first responders, it is more important than ever for us to ‘leave the light on’ for them as they continue to help keep our country running.”

To ensure guests feel confident when staying at any of the brand’s locations across the U.S. and Canada, Motel 6 recently announced the “Clean@6” initiative. Since the onset of the global health crisis, the company has partnered with medical experts and its franchise owners to adopt a thoughtful and proactive approach to serve guests and protect against the spread of viruses. The approach includes enhanced cleaning and sanitization protocols, as well as social distancing in all common areas.

A panel of travel experts and 10Best.com editors select USA TODAY’s 10Best Readers’ Choice Award nominees, and the final top 10 winners are then chosen by the readers’ popular vote.

To book a stay at one of the nearly 1,400 Motel 6 or Studio 6 properties across the U.S. and Canada, visit www.motel6.com or www.staystudio6.com.

*Due to the global health pandemic, some amenities may be suspended. Contact your destination directly to find the latest information.

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About Motel 6

Motel 6 helps travelers save more for what they travel for with nearly 1,400 company owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 29 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. Due to the global health crisis, some amenities may not be available. For more information, visit www.motel6.com.

G6 Hospitality Unveils New Construction, Dual-Brand Property in North Platte, Nebraska

Brand new Motel 6/Studio 6 location offers travelers more economy and extended stay options in Northeast Nebraska

DALLAS, July 29, 2020 – G6 Hospitality, owner, operator and franchisor of the Motel 6 and Studio 6 brands, today announced the opening of a new construction dual-brand Motel 6/Studio 6 in North Platte, Nebraska—the first in the area to feature the iconic brand’s new design, which was announced at the Americas Lodging Investment Summit last year. The new hotel, owned by Highland Hospitality, LLC, will provide additional lodging options in the area, whether in town for just a night or for a longer stay.

“We are thrilled to bring a newly constructed dual-brand Motel 6/Studio 6 property to North Platte,” said Mike McGeehan, Chief Development Officer, G6 Hospitality. “Offering both our Motel 6 and Studio 6 brand experiences under one roof caters to our guests’ varied lifestyle and travel needs, be it leisure or business, and allows our owners the opportunity to attract two different guest segments to the property.”

The dual-brand hotel is located at 2701 Halligan Drive in North Platte, Nebraska, and houses the second Studio 6 branded hotel in the state. The property is the first in the state to feature the latest Motel 6 and Studio 6 prototype rolling out in select locations throughout the U.S. The modern, clean design includes elements such as new sleek wood-effect flooring, white quartz countertops and a bold sophisticated color palette featuring teal and yellow, with secondary colors of red, warm grays and white. Located near the Platte River and the scenic Iron Eagle Golf Course, the location boasts 91 total guest rooms, divided almost evenly between the Motel 6 and Studio 6 design layouts. All 46 of the Studio 6 rooms include kitchenettes, perfect for those long-term guests, and every room on the property includes a memory foam mattress on the bed. As with all Motel 6 and Studio 6 locations, four-legged family members are also welcome.

Motel 6 recently announced “Clean@6,” a comprehensive initiative designed to ensure that guests feel confident when staying at any of the brands’ nearly 1,400 locations across the U.S. and Canada. Since the onset of the global health crisis, the company has partnered with medical experts and its franchise owners to adopt a thoughtful and proactive approach to serve guests and protect against the spread of viruses. The approach includes enhanced cleaning and sanitization protocols, as well as social distancing in all common areas. For more information, visit https://g6hospitality.com/g6-hospitality-announces-clean6-program/.

To book a stay at the new North Platte property, visit www.motel6.com or www.staystudio6.com. For more information and details on franchising with G6 Hospitality, please visit g6hospitality.com/franchising.

About G6 Hospitality LLC
G6 Hospitality owns, operates, and franchises nearly 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. Having opened its 1,200th franchise location in 2018, G6 Hospitality also has plans to franchise the Hotel 6 and Estudio 6 brands in Central America. Headquartered in Dallas (Carrollton), Texas, G6 Hospitality recently placed 73rd in Entrepreneur Magazine’s 40th Annual Franchising 500. The company also ranked No. 1 in the 2020 Military Friendly® Employer survey in its revenue category and named a 2019 “Best for Vets” employer by Military Times. For more information please visit www.g6hospitality.com.

About Motel 6
Motel 6 helps travelers save more for what they travel for with nearly 1,400 company owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 29 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.

About Studio 6
Studio 6 helps travelers save more for what they travel for at its nearly 150 locations in key extended stay markets in the U.S. such as Atlanta, Dallas, Houston, Seattle and Canada. The first Studio 6 location opened in El Paso, TX, in 1998 with the transformation of an existing Motel 6, allowing guests to “Extend your stay, not your budget®” as the tagline suggests. The brand was recently named “Home Away From Home” by the Franchise Times’ Zor Awards. The studios feature living areas and fully furnished kitchens along with linens and cookware and free Wi-Fi at an inclusive, transparent rate, competitive to the economy extended stay tier. Studio 6 is franchised by G6 Hospitality LLC. For more information, visit staystudio6.com.

G6 Hospitality Announces Clean@6 Program

UPDATED COVID-19 OPERATING PROTOCOLS (May 27, 2021) – Following recent CDC updates to the COVID-19 guidelines, G6 Hospitality is implementing the following operational changes, which are aligned with the SafeStay guidelines recently released by the American Hotel & Lodging Association.

Physical and Social Distancing:

  • Social distancing and face coverings required in all common areas for unvaccinated individuals
  • Hygiene guards remain installed at front desk terminals
  • Where appropriate, use of exterior front desk windows (in lieu of inside lobbies)
  • Single-use key cards utilized
  • Lobby coffee service required to be reinstated no later than August 2, 2021
  • Where pools exist, most will re-open in Summer 2021 as permitted by local laws
  • For guest safety and comfort, hotel staff will continue to not enter any occupied room. Housekeeping services for stayover guests will include pre-scheduled trash removal, amenity replenishment, and fresh towels and linens

Safe Behavioral Practices:

  • Continued communications on COVID-19 best practices and property requirements
  • Team members who do not feel well or who have high temperatures are asked to go home/remain at home
  • Employees trained to perform frequent hand washing by using soap and sanitizing stations
  • Social distancing and mask usage consistent with updated CDC guidelines, subject to state/local requirements

The “Clean@6” program is in effect at all company-managed locations and serves as a guideline for franchisees, many of whom have been operating using these best practices over the past year.


Original Press Release

DALLAS, May 7, 2020 – G6 Hospitality, the parent company for the iconic Motel 6 and Studio 6 brands, has launched “Clean@6,” a comprehensive initiative designed to ensure that guests feel confident when staying at any of the brands’ nearly 1,400 locations across the U.S. and Canada.

Recognizing the need for even greater vigilance related to cleanliness, disinfection and sanitization as the country continues to navigate the impact of COVID-19, the company has undertaken a comprehensive approach to protect against the spread of viruses by partnering with a renowned combination of medical advisors, industrial cleaning providers and housekeeping specialists.

“We want Motel 6 and Studio 6 guests to know that we prioritize their health,” said Rob Palleschi, CEO of G6 Hospitality. “The majority of our properties have remained open during this crisis, enabling us to gather real-time intelligence to guide our decisions and best practices. Together with our trusted advisors and franchise partners, we adopted a thoughtful and proactive approach to serving guests in this new environment. I am proud our efforts have resulted in this new standard of care. Together, we have ‘left a light on’ for travelers.”

In addition to following CDC and other federal and state guidelines, G6 Hospitality has relied heavily upon its partnerships with medical, chemical, housekeeping and commercial cleaning industries to adapt to the continually evolving knowledge of the COVID-19 virus. In the first phase of the “Clean@6” program, G6 performed a comprehensive update to its Infectious Disease Protocols and partnered with Corporate Medical Advisors, a subsidiary of International SOS, who will review and provide ongoing guidance on its COVID-19 operating protocols.

G6 Hospitality also has partnered closely with Diversey, a global leader in the cleaning and hygiene industry, to procure EPA registered disinfectants effective against many viruses including emerging pathogens.  The company works with the nation’s leading cleaning and restoration company, SERVPRO®, to address specific cleaning and disinfecting needs across the portfolio.

The “Clean@6” initiative focuses on three critical touchpoints. They include the following highlights:

Enhanced Cleaning & Sanitization:

  • More frequent cleaning and heavy disinfection of high-touch public surfaces, including lobby doors and handles, front desks, guest laundry, vending areas, credit card machines, corridor handrails and elevators
  • Hand sanitizer stations in the lobby for guest use and in the team center for team member use
  • Use of EPA-approved, antiviral disinfectants to sanitize the most commonly touched areas of guest rooms, including light switches, televisions and remotes, cooling/heating equipment, door handles, desks, chairs, commodes, showers and faucets
  • As needed, engage the services of a third-party supplier to provide deep cleaning and sanitization services

Physical and Social Distancing:

  • Social distancing encouraged in all common areas and at the back of the house
  • Plexi-glass hygiene guards installed at front desk terminals
  • Where available, use of exterior front desk windows (in lieu of inside lobbies)
  • Implemented single-use key cards for the remainder of the year
  • Curtailed lobby coffee service and removed vending area microwaves to minimize use of shared equipment
  • Monitoring/limiting lobby occupancy and interim closure of pools
  • For guest safety and comfort, hotel staff will not enter any occupied room. Housekeeping services for stayover guests will include pre-scheduled trash removal, amenity replenishment, and fresh towels and linens

Safe Behavioral Practices:

  • Increased guest communications on COVID-19 best practices and property requirements
  • Team members who do not feel well or who have high temperatures are asked to go home/remain at home
  • All employees fully trained on “Clean@6” standards, sanitization protocols, and equipment; procedures reinforced in daily team meetings
  • Employees trained to perform frequent hand washing by using soap and sanitizing stations
  • Required use of masks and disposable gloves by team members at all times while on-property

The “Clean@6” program is in effect at all company-managed locations and serves as a guideline for franchisees, many of whom have already adopted these best practices. G6 Hospitality is proud of the extraordinary degree of care that its franchise partners are demonstrating while serving their guests and local communities during these unprecedented times.

Toral Bala, multi-unit owner and Owner Advisory Council member said, “Experiencing COVID-19 was a first for every one of us in all aspects; it gave us fear and confusion. At this time of complete uncertainty, G6 showed its franchisees their unwavering commitment. G6 made it known that franchisees were not alone in this battle; they stood by us, providing help ranging from government aid resources to cleanliness protocol updates. These are the times when franchisees remember which brand partners were truly there for them most.”

G6 Hospitality also serves on the inaugural Advisory Council for Safe Stay, the recently-launched initiative of the American Hotel & Lodging Association (AHLA). Safe Stay is designed to change hotel industry norms, behaviors, and standards to ensure that both hotel guests and employees are confident in the cleanliness and safety, once industry travel resumes more regularly.

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About G6 Hospitality LLC
G6 Hospitality owns, operates, and franchises nearly 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. Having opened its 1,000th franchise location in 2018, G6 Hospitality also has plans to franchise the Hotel 6 and Estudio 6 brands in Central America. Headquartered in Dallas (Carrollton), Texas, G6 Hospitality recently placed 73rd in Entrepreneur Magazine‘s 40th Annual Franchising 500. The company also ranked No. 1 in the 2020 Military Friendly® Employer survey in its revenue category and named a 2019 “Best for Vets” employer by Military Times. For more information please visit www.g6hospitality.com.

Motel 6 and Trucker Path Team Up to Benefit Professional Drivers on the Front Lines

Economy lodging brand becomes the app’s first-ever hospitality partner

DALLAS, May 4, 2020 – Motel 6, the economy lodging brand that enables you to “save more for what you travel for™,” and Trucker Path, America’s most popular app for truckers looking for truck stops and available parking, announced today a partnership aimed at helping professional drivers, who are keeping the lights on for America by continuing to haul essential goods during the current global health crisis, effortlessly find any of the nearly 1,400 Motel 6 locations through the app while on the job.

Motel 6 shares Trucker Path’s passion for celebrating hardworking truck drivers all over the country, and has provided them with an affordable, welcoming place to rest on the road wherever their journey takes them since the first Motel 6 opened in 1962. Since the onset of the global health crisis, Motel 6 has launched enhanced protection protocols for guests and team members, supporting social distancing and increased cleaning frequency for common areas, so drivers can feel safe no matter where they stop along the road.

“At Motel 6, we are committed to leaving the light on for drivers who are bravely continuing on their routes, bringing much needed medical supplies, food and goods to communities across the U.S.,” said Rob Palleschi, chief executive officer at Motel 6. “These heroes are putting their own safety on the line to keep America moving, and we are pleased to work with Trucker Path to easily pinpoint our locations for drivers so they can take a break and get the rest they need.”

To locate properties while on the road, users can simply download the Trucker Path app and make any upcoming reservations at Motel 6 locations directly through the app.

“Trucker Path is excited to partner with Motel 6 to  say thank you to all truckers and help provide convenient access to an economical and clean place to rest their heads so that they can get back on the road safely,” said Joe Chen, CEO at Trucker Path.

The Motel 6 brand was established in 1962 when it turned the lights on at the first property in Santa Barbara, California. Now, with nearly 1,400 locations in the U.S. and Canada, the brand is known for providing a clean, comfortable room with great service at a fair price. Motel 6 has evolved into a household name synonymous with value, making it an ideal partner for Trucker Path.

Visit motel6.com to learn more about the brand or to book additional stays.

About Motel 6
Motel 6 helps travelers save more for what they travel for with nearly 1,500 company owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 29 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.

About Trucker Path
Regarded as America’s most popular app for truckers, the Trucker Path app is a trip planning companion for truck drivers, enabling a large community of drivers to help update the real-time status of places on their route. It helps truckers find truck stops, available parking, rest areas, open/closed weigh stations, and much more. It improves truckers’ lives by reducing the frustrations of unproductive stops and sleep deprivation.

Motel 6 Expands Human Trafficking Awareness and Prevention Efforts through Partnerships with Truckers Against Trafficking and New Friends New Life

DALLAS – JANUARY 16, 2020 – Motel 6, a leader in the economy lodging segment in the United States and Canada, today announced partnerships with Truckers Against Trafficking and New Friends New Life as part of the company’s ongoing efforts to combat human trafficking.  These two partnerships come as the nation recognizes Human Trafficking Awareness Month in January, which highlights the growing problem worldwide.

“We’re deeply committed to the fight against human trafficking in all forms, and we continue to expand our efforts through new initiatives and partnerships,” said Rob Palleschi, CEO of G6 Hospitality. “Through vigilance, education, training of every single Motel 6 team member, and coordination with local, state and national organizations, we are focused on doing our part to battle this global problem.”

Truckers Against Trafficking (https://truckersagainsttrafficking.org/) is a national not-for-profit organization that trains members of the trucking, bus, and energy industries to assist law enforcement in the recognition and reporting of human trafficking, in order to aid in the recovery of victims and the arrest of their perpetrators.  The organization created the Freedom Drivers Project, a first-of-its-kind mobile exhibit educating audiences about the realities of domestic sex trafficking.

“We are thrilled to welcome Motel 6 as a new partner and sponsor,” said Laura Cyrus, director of corporate engagement for Truckers Against Trafficking. “We recognize the overlap between the work of our two entities, and the team at TAT is excited to see what we can accomplish together in the fight against human trafficking. As more professionals from both the transportation and hospitality industries are made aware of this crime and how to combat it, we know our combined efforts will have a meaningful impact.”

Motel 6 will also begin a three-year partnership with Dallas-based New Friends New Life (www.newfriendsnewlife.org/) to support survivors of human trafficking through programs such as job training, interim financial assistance, education, mental health treatment, and spiritual support.  The company’s commitment includes financial support and in-kind donations, fundraising initiatives, and educational trainings and workshops.

“New Friends New Life is pleased to have Motel 6 joining in our efforts to combat human trafficking,” said Kim Robinson, CEO of New Friends New Life.  “The hotel and lodging industry can play a critical role in helping identify victims and in creating barriers for traffickers. Our partnership with Motel 6 will undoubtedly help change the lives of trafficking survivors here in Dallas and will impact survivors across the country.”

Ongoing Commitment to Fighting Trafficking

These new partnerships further enhance the broader efforts by Motel 6 to combat human trafficking.  In addition to working closely with local law enforcement and not-for-profits with expertise on the issue, Motel 6 has proactively introduced a range of internal initiatives emphasizing awareness, education, training, and survivor support.  Additionally, the company has put in place a Rapid Response Team to address potential instances of human trafficking.  To learn more about these initiatives, visit https://g6hospitality.com/about-us/combating-human-trafficking/.

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About Motel 6

Motel 6 helps travelers save more for what they travel for with nearly 1,500 company owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 29 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.

About Truckers Against Trafficking

Truckers Against Trafficking is a 501c3 organization created in 2009 to educate, equip, empower and mobilize the members of the trucking, bus and energy industries to fight human trafficking as part of their everyday jobs. It does this by saturating the industries with TAT materials; partnering with law enforcement and government agencies to facilitate the investigation of human trafficking; and marshalling the resources of TAT partners to combat this crime. For more information, visit https://truckersagainsttrafficking.org/.

About New Friends New Life

Founded in Dallas, Texas in 1998, New Friends New Life (NFNL) restores and empowers formerly trafficked and sexually exploited women, teen girls and children. By providing access to education, job training, interim financial assistance, mental health and spiritual support, New Friends New Life helps women, teen girls and children overcome backgrounds of abuse, addiction, poverty and limited opportunities. In 2019, NFNL served 372 members (clients). NFNL also educates the community and works to eradicate the epidemic of human trafficking through advocacy, legislative reform and strategic partnerships that address systemic causes. In 2018, NFNL opened a drop-in Youth Resource Center (YRC) in partnership with the Office of the Governor to serve trafficked and high-risk teen girls. More than 100 girls visited the YRC during its first year. In 2015, NFNL organized its Men’s Advocacy Group to engage men in the fight against sex trafficking and exploitation. For more information, visit http://www.newfriendsnewlife.org.

Cloud5 Communications Contact Center Partners with G6 Hospitality for High-Conversion Hotel Voice Reservations

Highly skilled, dedicated agents lower call abandon rates, maximize voice revenue for the leading economy brand

CHICAGO (January 08, 2020) –Cloud5 Communications Contact Center has been engaged by G6 Hospitality LLC to help deliver on the Motel 6 brand promise to  “leave the light on” for millions of hotel voice reservations callers to its contact center 24 hours a day, 365 days a year.  A leading hotel communications technology and call center services provider, Cloud5 has increased revenue for the iconic Motel 6 and Studio 6 hotel brands through higher call conversion rates and reduced abandoned calls after a record-setting implementation time for hundreds of properties.

Since taking on G6 central reservations, Cloud5 has reduced abandoned call rates by 46% compared to the previous year—all while improving service levels and delivering industry-leading call conversion rates. Within seven days of commencing work, Cloud5 had selected and trained agents to take and convert voice reservations calls for Motel 6 and Studio 6 property locations. The operation was fully staffed in less than 60 days.

“Our top priority is ensuring the highest quality guest satisfaction and we believe that through our partnership with Cloud5 we have been able to enhance our guest experience,” said Jessie Burgess, Chief Information Officer of G6 Hospitality. “We have been extremely pleased by Cloud5’s seamless integration and ability to handle reservations in an expert manner which has resulted in greater booking revenue through higher caller satisfaction and lower abandoned call rates.”

Cloud5 provides around-the-clock call handling, including evening and weekend support for the loyal G6 customer base. The Cloud5 Contact Centers that service G6 have a deep talent pool with dedicated North America-based agents trained in the G6 reservations system, G6 brand, and culture, handling an average of 8,500+ calls per day. Cloud5 agents deliver top-rated guest loyalty plus conversion rates up to 10 points higher than competing hotel call centers, driving millions in incremental revenue.

“The collaboration between G6 and Cloud5 is an example of how guests benefit when hospitality companies know their guests and deliver what they want. Both companies are focused on delivering the complete lodging experience that is required in this specialized niche market – that’s fast, friendly service and an affordable, welcoming place to stay,” says Mark Holzberg, President & CEO, Cloud5 Communications. “G6 has a tremendous relationship with their guests and we are honored to have been selected to be an extension of their brand.”

Using the game-changing artificial intelligence (AI) platform from Afiniti, G6 Hospitality and Cloud5 can match each caller with the best available agent that transform how they engage with each other, ultimately improving the customer experience. The AI-based technology measurably increases call conversion and total booking value.

Cloud5 Contact Center services include Voice Reservations, Overflow, and After-Hours Calls, Sales Optimization, Loyalty Desk, 24×7 Customer Care, Multilingual Support, and AI-based Agent Pairing Technology.

About Cloud5 Communications 
Cloud5 is hospitality’s leading communications technology & services provider. Its two world-class business units serve the unique needs of thousands of hotels from global brands and independents to management companies. Cloud5 Technology Services designs, builds and supports high-performance Internet and Voice solutions for hotels committed to offering the best guest connectivity experience. Solutions include guest HSIA, conference WiFi products and services, back office Internet, cloud-based and on-premises PBX, SD-WAN, and predictive network managed services. Cloud5 Contact Center is an award-winning voice reservations and agent services provider dedicated to hospitality and serving the full range of operations from economy hotels to the world’s top luxury hotel brand. Its highly skilled agents deliver higher conversion rates and brand loyalty for 24X7 call center, group bookings, concierge, social media management, email and chat booking services. For more information on Cloud5 solutions, visit www.cloud5.com, or call 877.241.2516.

About Motel 6
Motel 6 helps travelers save more for what they travel for with nearly 1,500 company owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 29 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.

MOTEL 6 LAUNCHES PARTNERSHIP WITH DRIVER BLAKE MOUNT AHEAD OF 2020 IMSA PROTOTYPE CHALLENGE SEASON

Economy lodging brand enters racing scene in 2020 with new partnership

DALLAS, Jan. 8, 2020 – Motel 6, the economy lodging brand that lets you “save more for what you travel for™,” recently launched a partnership with racecar driver Blake Mount ahead of the 2020 IMSA Prototype Challenge season, providing both fans and sponsors with first-hand access from the pits to drivers and more.

Mount, in his second season in IMSA Prototype Challenge with Performance Tech Motorsports, made his on-track debut in the No. 6 Motel 6 Ligier JS P3 at the Daytona International Speedway for Round One of IMSA Prototype Challenge on Jan. 3, finishing thirteenth in the three hour-long endurance race.

“It means the absolute world to me that Motel 6 is supporting my 2020 run for the championship,” said Mount. “Everyone I have met and worked with thus far at Motel 6 has been very genuine and honest, and I am thankful for the opportunity to represent the brand on the racetrack. As a driver, the championship will always be my central focus, but I’ve grown to realize how grateful I am to be able to wear the blue, red and white of Motel 6 while I chase that goal.”

Motel 6 looks forward to a year full of motorsport action and shares Mount’s passion and drive for success. For nearly 60 years, Motel 6 has provided guests with an affordable, welcoming place to rest on the road wherever their journey takes them.

The iconic brand started in 1962 when it turned the lights on at the first property in Santa Barbara, California. Now with nearly 1,500 locations in the United States and Canada, Motel 6 is known for providing a clean, comfortable room with great service at a fair price. Motel 6 has evolved into a household name synonymous with value, making them an ideal partner within the IMSA paddock.

“The opportunity to work with Blake and his team made sense to us on so many levels. Not only is Blake a passionate and ambitious driver, but he embodies the adventurous spirit of Motel 6 and its guests,” said Mike McGeehan, Chief Development Officer of Motel 6.

Motel 6, Mount and Performance Tech Motorsports share a passion for bringing people together and this partnership is an opportunity to share the fan-centric, high-energy sport of racing with Motel 6 team members and guests. The partnership will simultaneously introduce new guests to the Motel 6 brand and create new motorsport fans as they cheer on Mount throughout the season.

“Racing is not just a spectator sport, it is an immersive experience for all. This partnership with Motel 6’s team and guests serves as a great opportunity to provide both fans and sponsors unparalleled access to the inner-workings of the sport, from the paddocks and the pits, to the drivers and mechanics,” said Rob Palleschi, Chief Executive Officer at Motel 6.

About Motel 6
Motel 6 helps travelers save more for what they travel for with nearly 1,500 company owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 29 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.