G6 Hospitality Announces Brent Haines as New Chief Information Officer

DALLAS (Sept. 12, 2022) – G6 Hospitality LLC, the parent company of Motel 6 and Studio 6 brands in the U.S. and Canada, today announced Brent Haines’ promotion to Chief Information Officer (CIO).

In his new role, Haines will oversee the organization’s IT operations, DevOps and Security. As part of the executive leadership team, he will report directly to CEO Rob Palleschi.

“Since joining the organization more than 30 years ago, Brent has been a crucial player driving digital innovation,” said Rob Palleschi, CEO of G6 Hospitality. “His expertise, collaborative leadership approach and commitment to our values positions him to successfully lead our continued strategic development in this space.”

Haines has over 30 years of experience working in IT, field operations and advanced technology, and has a proven track record of identifying, developing and implementing technology and processes that improve experiences, drive revenue, reduce operational complexity and risk and grow value within the brand.

Formerly Vice President of  Property Systems and Client Services, Haines began his career in field operations for Motel 6 in 1991. He was later hand-selected to join the company’s technology team to facilitate the development and deployment of the first property management system for the brand. Haines continued to expand his responsibility as he grew within the organization and stepped into his previous role in January 2017.

Haines graduated with a bachelor’s degree in business from the University of Central Oklahoma.


About G6 Hospitality LLC
G6 Hospitality franchises more than 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. In 2022, Motel 6 was named the “Best Budget-Friendly Hotel Brand” in USA TODAY’s 10Best Readers’ Choice Awards. The company also ranked a Top 10 Military Friendly® Employer for 2022 and named a 2021 “Best for Vets” employer by Military Times. For more information please visit http://www.g6hospitality.com/.