Dual-brand opportunity, renovations fuel strong successes in 2018 and 2019
DALLAS, Jan. 28, 2019 – G6 Hospitality, owner and franchisor of the iconic Motel 6 brand and the extended stay brand Studio 6, announced today it experienced significant growth in 2018, including the opening of its 1,000th franchise location, and is anticipating even more development activity in 2019.
“We accomplished a great deal in 2018 that helped us achieve year-over-year growth. I’m very optimistic about our year ahead. We have one of the largest pipelines of any economy brand in the industry and expect it to continue to grow with the approaches we’ve been taking to make an even bigger impact in 2019,” said Rob Palleschi, CEO at G6 Hospitality. “With our continued focus on selective conversions, aggressive renovation schedules and plans to invest in key properties, we will continue to generate growing interest in our brand with new and existing franchisees.”
Additional key development highlights for 2018 include:
- 127 properties opened
- 85 new or first time franchise partners
- 179 hotels in the pipeline, including 60 new construction projects
New design prototype fuels growth and spearheads dual-brand opportunity
Part of G6 Hospitality’s growth is due to the 13 newly opened dual-brand locations in 2018 with an additional 28 hotels in the pipeline. Motel 6/Studio 6 Austin South-Airport will be the first purpose-built dual-brand hotel in the company’s history when it opens in February 2019.
G6 Hospitality unveiled a new design concept at American Lodging Investment Summit (ALIS) that allows owners to build a Motel 6, a Studio 6 or a dual-brand location. The new prototype makes future conversions from a single to a dual-brand property more efficient if market conditions warrant the additional product.
According to Mike McGeehan, chief development officer at G6 Hospitality, the company has seen a great deal of interest in the new concept already. “The dual-brand offering is very inviting to developers because it gives us the opportunity to attract two different guest segments to fill rooms,” said McGeehan. “At G6 Hospitality, we have a competitive advantage being one of the few franchisors that can offer a dual-brand option in our segment.”
“We’ve reimagined and upgraded what a Motel 6 or Studio 6 looks and feels like, but we’ll always remain true to our brand promise,” said Palleschi. “Business and leisure travelers will continue to have a consistent brand experience in a clean, comfortable room at an affordable rate. Meanwhile, our formula for success stays the same for our franchise partners, with industry-leading returns.”
G6 Hospitality created the new model with franchisees in mind, focusing on construction and operational efficiencies while still delivering a contemporary economy lodging experience for guests. Enhancements include the introduction of multifunctional environments, a more contemporary design and more natural light.
In addition to new construction, the company is investing in rejuvenating key corporate-owned and managed properties in 2019, including the original Motel 6 location on the Santa Barbara, Calif. beachfront, San Diego, Las Vegas Strip, Jackson Hole, Wyo., Jacksonville, Fla. and Fort Lauderdale, Fla.
For more information and details on franchising with G6 Hospitality, please visit www.g6hospitality.com/franchising.
About G6 Hospitality LLC
G6 Hospitality owns, operates, and franchises nearly 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. Having opened its 1,000th franchise location in 2018, G6 Hospitality also has plans to franchise the Hotel 6 and Estudio 6 brands in Central America. Headquartered in Dallas (Carrollton), Texas, G6 Hospitality recently placed 73rd in Entrepreneur Magazine‘s 40th Annual Franchising 500. The company also ranked No. 1 in the 2020 Military Friendly® Employer survey in its revenue category and named a 2019 “Best for Vets” employer by Military Times. For more information please visit www.g6hospitality.com.