G6 Hospitality’s Revenue Management Program Delivers Double-Digit Growth and Outperforms Market

Dallas, Texas – June 19, 2025: G6 Hospitality, parent company of Motel 6 and Studio 6, today announced the results of its Revenue Management Services (RMS) program, which continues to deliver superior performance for participating properties compared to the broader portfolio and the market at large. 

The RMS program leverages proprietary automation tools, daily competitive set monitoring, and bi-weekly strategy calls with dedicated revenue managers. These initiatives allow general managers to focus on guest experience while G6’s experts optimize pricing, channel mix, and promotional strategies. 

Properties enrolled in the G6 Revenue Management Services program saw an impressive 11% year-over-year revenue growth in the first quarter of 2025, more than double the growth rate of the rest of the portfolio and significantly ahead of industry benchmarks. These properties also achieved a 10% higher Average Daily Rate (ADR) compared to non-RMS properties, reflecting the program’s effectiveness in optimizing pricing and maximizing revenue opportunities. 

The RMS program’s impact is especially pronounced on G6’s app & website. In Q1 2025, properties under revenue management saw web and app channel growth of 11.5%, while the rest of the portfolio experienced a 4.4% decline. This digital uplift is driven by advanced dynamic pricing, OTA optimization, and a dedicated central performance marketing team that ensures each property is positioned to capture demand across all segments. 

The program continued to demonstrate momentum in April 2025. Revenue-managed properties posted a 9% revenue growth for the month, compared to just 0.7% for non-revenue managed hotels. Web channel growth for RMS properties stood at 11%, dramatically outpacing the 0.6% growth for non-RMS properties. Average Daily Rate (ADR) for RMS properties reached $78.24, a significant premium over the $66.68 ADR for non-managed properties. 

“Our Revenue Management Services program is designed to empower our franchisees with cutting-edge tools, strategic expertise, and real-time data to drive results,” said Sonal Sinha, CEO of G6 Hospitality. “The success we’re seeing—higher ADR, more direct bookings, and significant revenue growth—demonstrates the value of our hands-on, data-driven approach. We’re proud to help our partners outperform the market and deliver exceptional value to their guests.” 

This announcement follows G6 Hospitality’s recent launch of the AI-powered My6 app, which delivers a faster, more personalized booking experience and has already driven a 14% year-over-year increase in direct bookings. Together, these initiatives underscore G6 Hospitality’s commitment to leveraging technology and data to drive growth, enhance guest satisfaction, and support franchisee success.

About G6 Hospitality 

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada.  G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas-based company was named a 2024 Leader in Diversity by Dallas Business Journal.

For more information, please visit http://www.g6hospitality.com/

Press Contact:

Anupriya Malik

Anupriya.d@g6hospitality.com

G6 Hospitality Unveils AI-Powered Upgraded My6 App

Dallas, Texas – June 12, 2025: G6 Hospitality, the parent company of Motel 6 and Studio 6, today announced the launch of the new My6, a completely revamped consumer app featuring advanced AI personalization feature for customers. The revamped guest-facing app delivers 2X faster performance with a 50% reduction in latency, offering improved booking experiences that directly benefit property visibility and occupancy rates. 

The cornerstone of the new My6 app is its proprietary AI-powered recommendation engine that intelligently connects guests with the most suitable properties based on their preferences. This technology is particularly valuable for capturing the one-third of all searches for “Motel 6 near me,” ensuring properties receive maximum exposure to their most relevant potential guests. The app introduces dynamic homepage experiences and personalized deal offers tailored to each guest’s preferences, driving higher conversion rates and increased bookings for properties. 

“Our customers deserve a seamless, personalized booking experience, and My6 2.0 delivers exactly that while simultaneously driving more bookings to our properties. The AI-powered features mean guests find exactly what they’re looking for faster, resulting in higher conversion rates and increased occupancy for our locations.”, said Sonal Sinha, CEO – G6 Hospitality. 

Key features of the enhanced customer app include: 

  • AI-driven recommendations and lister rankings that ensure the right guest is connected with the right property at the right time. 
  • Personalized homepage tailored to guest preferences and locality, catering to different customer segments. 
  • Save and compare feature allowing users to easily shortlist and evaluate properties to make informed decisions. 
  • Enhanced property showcasing with AI-powered amenity tags, with Gen AI-based upgrades coming soon. 
  • Interactive map feature that improves navigation and highlights nearby attractions for better trip planning. 
  • Optimized visual presentation with categorized images and clearly displayed policy information for better transparency. 

The app also introduces customer-focused innovations including interactive neighborhood exploration maps, a save-and-compare function for multiple properties, and an intuitive booking process designed to reduce abandonment rates on the app. 

Early data suggests the new My6 app saw 14% YoY increase in direct bookings while reducing drop-offs in the reservation process. The development roadmap includes further AI-driven ranking improvements, enhanced filters, Google Pay & Apple Pay payment options, TripAdvisor review integration, and post-checkout rating capabilities—all designed to enhance the guest experience and drive additional revenue. 

My6 2.0 is available now for download on iOS and Android platforms.

About G6 Hospitality 

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada.  G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas-based company was named a 2024 Leader in Diversity by Dallas Business Journal.

For more information, please visit http://www.g6hospitality.com/

Press Contact:

Anupriya Malik

Anupriya.d@g6hospitality.com

G6 Hospitality Partners with PaymentKey to Simplify Payment Solutions Across Motel 6 and Studio 6 Properties

Dallas, Texas – April 15, 2025: G6 Hospitality, the parent company of the iconic Motel 6 and Studio 6 brands, announces a strategic partnership with PaymentKey, a specialized payment solutions offering by HotelKey, one of the hospitality industry’s largest property management system providers. This collaboration brings PaymentKey’s secure, fully integrated payment platform to G6’s network of properties across the U.S. and Canada, helping franchisees simplify payment operations, reduce chargebacks, and deliver a seamless payment transaction experience. 

Through this partnership, G6 properties will gain access to PaymentKey’s integrated payment platform, which offers seamless card processing, consolidated settlement, chargeback, and reconciliation tools, and enhanced fraud protection. A single, cloud-based user-friendly dashboard will provide complete visibility into all payment activities and hotel operators can now manage all their payment activity in one place.  

The PaymentKey solution will actively help fight chargebacks, with the dedicated team managing the process of claiming back disputed charges with a higher likelihood of success. The platform will help reconcile all card transactions associated with the hotel by meticulously tracking every step in the payment lifecycle, ensuring every penny reaches the owner’s bank account.  

For G6 hotel owners, this partnership brings in faster transactions, real-time visibility into payment activity, and improved guest satisfaction through quicker, more secure payment capture. PaymentKey’s PCI-compliant technology also ensures the highest levels of data protection, giving both operators and guests peace of mind. 

PaymentKey is an optional service for Franchisees. It is already live at select G6 properties. The PaymentKey team is working closely with G6 to ensure franchisees have the training tools and ongoing support they need to make the transition with confidence. This process is designed to ensure no service disruption for the franchisees. Franchisees will not need to take any active steps beyond potentially signing an addendum to activate this service. 

Sonal Sinha, CEO – G6 Hospitality said that “G6 Hospitality selected PaymentKey as an important partner based on its deep expertise in hospitality payments, proven ability to scale across large property networks. PaymentKey team understands the operational realities of hotels, and its platform is designed to remove complexity from the payment process so hotel operators can stay focused on guest service. By integrating with G6 systems, PaymentKey delivers an end-to-end solution that franchisees can trust. It offers enterprise-grade reliability, intuitive tools, and a dedicated support team that knows hospitality inside and out.” 

“At PaymentKey, we’re driven by the idea that payments should work for hoteliers—not against them,” said Aditya Thyagarajan, Co-Founder & President at HotelKey. “We’re thrilled to partner with G6 Hospitality to bring modern, secure, and efficient payment solutions to their franchisees. Together, we’re creating a smarter financial foundation for thousands of hotel operators across North America.” 

The partnership has already received positive feedback from G6 franchisees. Sam Patel, CEO of Natson Hotels, a G6 Franchisee commented, “Our Franchisees are thrilled about the partnership between G6 and PaymentKey. This collaboration represents a significant step forward for G6 Hospitality, aligning our commitment to operational excellence with PaymentKey’s state-of-the-art payment technology.” 

About PaymentKey 

Founded in 2015, HotelKey is a leading provider of cloud-based hospitality solutions, powering operations for over 20,000 contracted hotels and 1.25 million rooms worldwide. Designed specifically for the hotel industry, HotelKey’s unified platform includes modules for Property Management, Central Reservations, Point of Sale, and Payments. PaymentKey, HotelKey’s integrated payment solution, simplifies financial operations with secure processing, real-time reporting, and full compliance—all tailored for hotel workflows. Together, they deliver a seamless, end-to-end experience for owners, operators, and guests. Learn more at hotelkeyapp.com. 

About G6 Hospitality 

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada.  G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas-based company was named a 2024 Leader in Diversity by Dallas Business Journal.

For more information, please visit http://www.g6hospitality.com/

Press Contact:

Anupriya Malik

Anupriya.d@g6hospitality.com

G6 Hospitality Adds Over 150 Corporate Clients In 2025

Dallas, Texas – April 10, 2025: G6 Hospitality, the parent company of Motel 6 and Studio 6, today shared that it has added over 150 corporate clients in 2025. With more than 500 meetings conducted with potential and existing corporate accounts across the country, the company has successfully secured several major accounts across industries, including Construction, Transportation, Agriculture, Retail and Transitional Housing. These new corporate clients are primarily from Texas, California, and Florida.

The company has seen significant growth in its corporate segment, with a 26% increase in revenue in Q1 2025 vs the same period last year. G6 Hospitality has been adding approximately 50 new corporate accounts every month since January 2025. The company is focusing its efforts on construction, transportation, and agriculture industries, while also pursuing small to medium-sized businesses that generate annual bookings ranging from $15,000 to over $1 million. Natson Hotel Group, one of G6 Hospitality’s key franchises, saw over 2X growth in corporate revenue in Q1 2025 vs Q1 2024.

“By cultivating relationships with businesses across various industries, we’re not only diversifying our client base but also creating consistent occupancy that benefit our network across locations. The collaborative approach with our franchise partners has been instrumental in identifying and securing these valuable corporate relationships,” said Sonal Sinha, CEO – G6 Hospitality.

Corporate clients benefit from several advantages including better rates with discounts averaging 10-12%, 30-day credit facilities through corporate direct billing, dedicated customer service, and easy issue resolution. The company creates corporate profile codes that apply discounts automatically when used on My6 app and website. Corporate clients can book via the website, app, call center, or email support.

The company is actively pursuing additional corporate opportunities, including winning back former clients, and extending contracts with existing 2024 accounts. Corporate account inquiries can be directed to Rohit Goel at Rohit.Goel@g6hospitality.com

About G6 Hospitality LLC:

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada. G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunities for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas, based company was named a 2024 Leader in Diversity by Dallas Business Journal.

For more information, please visit http://www.g6hospitality.com/

Press Contact:

Anupriya Malik

Anupriya.d@g6hospitality.com

G6 Hospitality Launches Nationwide Franchisee Engagement Initiative

Dallas, Texas – March 18, 2025: G6 Hospitality, the parent company of Motel 6 and Studio 6, today announced an extensive franchisee partner engagement initiative with plans to host more than 15 franchisee owner meetings across the country. The company aims to conduct 1 meeting in every region before the end of the year.

The initiative, which began earlier this year, has already facilitated meaningful conversations with numerous franchisee owners. G6 leadership has already conducted meetings in San Antonio, Dallas, Portland, Sacramento, LA, Albuquerque, Phoenix, Reno, Baltimore, Dallas, Atlanta and Tampa plans to conduct more by the end of the year. G6 Hospitality is committed to meeting with all franchisee partners before the end of 2025, underscoring the company’s dedication to collaborative growth and operational excellence.

This strategic effort aims to strengthen relationships with franchisee partners and gather valuable firsthand insights to drive the company’s continued growth.

“Direct engagement with our franchise owners is absolutely essential to our success as we continue to expand across the country,” said Sonal Sinha, CEO – G6 Hospitality. “These meetings allow us to connect and understand our owners’ ideas and thoughts firsthand, which is invaluable as we shape the future of our brands together. We’re committed to listening, learning, and implementing insights that will strengthen our partnership and drive mutual success.”

The meetings provide a platform for franchisee owners to share their experiences, challenges, and suggestions directly with G6 Hospitality leadership. This grassroots approach reinforces the company’s commitment to fostering a collaborative franchisee community while ensuring that strategic decisions reflect the perspectives of those on the front lines of guest service.

This initiative follows G6 Hospitality’s recent announcement of a $10 million marketing investment aimed at accelerating customer adoption and enhancing brand engagement. The company continues to focus on technological advancements, including expanding its website and My6 app capabilities, with plans to quadruple app installations before the summer season.

Global travel tech company OYO, which acquired G6 Hospitality from Blackstone Real Estate, plans to accelerate growth with the addition of over 150 hotels in 2025 under the Motel 6 and Studio 6 brands. This expansion will strengthen the brands’ presence in key markets such as Texas, California, Georgia, and Arizona while preserving their core values and distinct identity.

 

About G6 Hospitality LLC:

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada. G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas, based company was named a 2024 Leader in Diversity by Dallas Business Journal.

Anupriya Malik
+91 97911 63065

Motel 6 To Open New 295-Room Property near Las Vegas Strip

Dallas, Texas – February 26th, 2025: G6 Hospitality, the parent company of Motel 6 and Studio 6, announced the signing of a new Motel 6 property located just steps away from the iconic Las Vegas Strip. The 295-room hotel, anticipated to open in May 2025, is one of the largest properties in the company’s history.

The property is owned by S.R.E Enterprises LLC, a Los Angeles-based company. The hotel is family-friendly and just over a mile from the famous Las Vegas Strip, making it an ideal destination for both business and leisure travelers.

“This new addition to our portfolio, which is strategically located in one of the world’s most visited destinations, is an exciting milestone,” said Sonal Sinha, CEO – G6 Hospitality. “We are grateful to our franchise partners and S.R.E Enterprises LLC, for their collaboration and trust, and to the G6 team for their support in bringing this project to life.”

“We’re excited to be a part of this new era for G6 Hospitality,” said Shawn Evenhaim of S.R.E Enterprises LLC. “This partnership allows us to bring great service and affordable lodging to the heart of Las Vegas.”

The exterior-corridor property will undergo renovations and interior remodelling to provide guests modern and comfortable guestrooms, each equipped with flat-screen TVs and Wi-Fi. The hotel also boasts free parking, an outdoor pool, and private access to the OYO Hotel and Casino in Las Vegas.

According to the Las Vegas Convention and Visitors Authority, the city welcomed about 41.7 million visitors in 2024. December alone saw approximately 3.4 million tourists visiting the entertainment capital, highlighting the continued appeal of Las Vegas as a premier destination for travelers.

G6 Hospitality recently announced its plans to invest $10 million in marketing to accelerate customer adoption and enhance brand engagement. The company will use this investment to expand its website and My6 app. Additionally, G6 aims to increase app installs by four times before the summer season begins. The company will also implement advanced digital targeting strategies, focusing on high-intent customers through direct partnerships with leading digital platforms like Google and Microsoft.

Global travel tech company OYO acquired G6 Hospitality from Blackstone Real Estate. The company plans to accelerate G6 Hospitality’s growth, targeting the addition of over 150 hotels in 2025 under the Motel 6 and Studio 6 brands.

This expansion is expected to strengthen the brands’ presence in key markets such as Texas, California, Georgia, Arizona while preserving their core values and distinct identity. G6 Hospitality recently announced a strategic partnership with HotelKey, a leading hospitality technology provider, to enhance the technological capabilities across its network of properties in the US and Canada.

 

About G6 Hospitality LLC:

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada. G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas, based company was named a 2024 Leader in Diversity by Dallas Business Journal.

Anupriya Malik
+91 97911 63065
anupriya.d@oyorooms.com

G6 Hospitality Invests $10 Million to Grow Motel 6 Website & My6 App

Carrollton, Texas, 10 Feb 2025: G6 Hospitality that operates Motel 6 & Studio 6 brands announced a strategic $10 million investment in marketing, leaving the lights on for its guests and to accelerate new customers adoption and to enhance brand engagement. The company will use this investment to grow its website & My6 app. The company also aims to increase app installs by 4X before the summer season kicks in. G6 will also use advanced digital targeting strategies, focusing on high-intent customers through direct partnerships with leading digital platforms like Google and Microsoft.

The investment will power targeted digital campaigns aimed at reaching customers actively searching for accommodations. The strategy emphasizes data-driven marketing to improve booking conversions and deliver enhanced value to franchise partners. This targeted approach helps acquiring more customers hile maintaining G6’s commitment to exceptional guest experiences.

“By concentrating our resources on users most likely to convert, we’re optimizing our marketing spend and delivering more value to our franchise partners. The investment underscores G6’s commitment to supporting its franchise network by driving direct bookings and reducing dependency on third-party platforms,” said Shashank Jain – Head of Online Revenue – G6 Hospitality.

Global travel tech company OYO recently acquired G6 Hospitality from Blackstone Real Estate for $525 million. The company plans to accelerate G6 Hospitality’s growth, targeting the addition of over 150 hotels in 2025 under the Motel 6 and Studio 6 brands. This expansion is expected to strengthen the brands’ presence in key markets such as Texas, California, Georgia, Arizona while preserving their core values and distinct identity.

G6 Hospitality recently announced a strategic partnership with HotelKey, a leading hospitality technology provider, to enhance the technological capabilities across its network of properties in the US and Canada.

 

About G6 Hospitality LLC:

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada. G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas, based company was named a 2024 Leader in Diversity by Dallas Business Journal.

For more information, please visit http://www.g6hospitality.com/

Media Contact

G6 Hospitality LLC

Anupriya

+91 97911 63065

anupriya.d@oyorooms.com

 

Motel 6 and Studio 6 Launch “Motel 6Giving” Sale for Holiday and New Year Travel

My6 members save 12% on bookings from November 28 through February 28

DALLAS, November 23, 2024 – More than a quarter of Americans celebrating winter holidays this season will stay in a hotel, so Motel 6 and Studio 6 are offering travelers affordable lodging into the new year with the launch of its “Motel 6Giving” sale.

To access the most savings, including 12% off of the best available rate and My6 Marketplace deals for up to 50% off on Walmart+ membership and more, consumers should first join the free My6 program:
• Sign up: Download the My6 app on iOS and Android or visit the My6 website
• Book: Reservations must be booked between Nov. 28, 2024 – Dec. 9, 2024
• Travel: Stays can take place from Nov. 28, 2024 – Feb. 28, 2025

“Every dollar counts during the holidays and those hitting the road to be with loved ones can find comfort in pet- and budget-friendly travel options thanks to the Motel 6Giving sale,” said Julie Arrowsmith, President and CEO of G6 Hospitality, parent company of Motel 6 and Studio 6. “Motel 6 and Studio 6 are here to make travel accessible and affordable year-round, which is why we are offering an expanded reservation window for those who may not be able to hit the road until 2025.”

My6 members also unlock deals on retail, dining, travel, entertainment, and more, including:
• 50% off Walmart+ membership
• 50% off Blue Apron orders for the first 4 weeks
• 30% off Sperry shoe purchases
• 10% off Kohl’s purchases
• $25 off mobile car maintenance services from AutoNation

To book a stay at one of nearly 1,500 Motel 6 or Studio 6 properties across the United States and Canada, download the free My6 app or visit www.motel6.com or www.studio6.com.

About Motel 6 and Studio 6
Motel 6 and Studio 6 are leading economy lodging brands with nearly 1,500 locations throughout the United States and Canada. Since 1962, Motel 6 has been known as the trusted place to find a clean, comfortable room at a fair price. Studio 6 welcomes travelers in an extended stay capacity, offering fully furnished kitchens, linens, cookware and free Wi-Fi at an inclusive, transparent rate competitive to other economy extended stay hotels. Both pet-friendly brands were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. For more information, please visit www.motel6.com and www.studio6.com. For franchise information, please visit www.g6hospitality.com.

Media Contact:
Haley Klein
231-883-6011
haley.klein@zenogroup.com

Travelers Choose Driving over Flying this Holiday Season, Opting for Reliable Methods of Travel and Familiar Destinations

New Data Reveals Travelers are Waiting to Book for Best Deals

 

DALLAS, October 28, 2024—Americans are trading in their sleigh rides for car rides this holiday season, as they seek comfort in familiar, flexible, and budget-friendly travel options more than ever before. New data from Motel 6 and Studio 6 reveals that over half of those traveling to celebrate winter holidays this year will hit the road to their destination (51%) rather than take to the sky (13%).

 

The study, which surveyed 2,000 Americans who plan to celebrate winter holidays this upcoming season, found an increase in road travelers from last year (+2% OnePoll 2023), a choice driven by the proximity of their destination (46%) and the desire to save money (26%). For many, the joy of a road trip lies in the journey itself, believing road trips make the travel experience more enjoyable (80%), which may be because they admit to having a preferred or “assigned” seat in the car when traveling with family (39%).

 

“There’s just something comforting and nostalgic about packing into the family car with a trunk filled with gifts and casseroles and road-tripping to your holiday celebrations. It’s no surprise we are seeing an uptick in this trusted travel choice this year given the current environment,” said Julie Arrowsmith, President and CEO of G6 Hospitality, parent company of Motel 6 and Studio 6. “After all the fun and delicious meals, we know travelers want reliable, affordable and comfortable accommodation, and with Motel 6 and Studio 6 as your lodging of choice, we’ll be there no matter the destination.”

 

Cherishing Familiar Places & Traditions

From the family hometown to grandma’s house, travelers plan to lean into a sense of familiarity during the holiday season and visit the places they know and love rather than explore somewhere new (63%). In fact, many admit that visiting or traveling to see family and friends is one of their favorite holiday traditions (50%) and most use their paid time off to spend quality time with loved ones (54%).

 

Navigating Holiday Lodging

Often, the destination for the celebration doubles as makeshift lodging, as most Americans who celebrate winter holidays will stay at family (52%) or friends’ homes (14%). However, this can lead to overcrowded houses (30%) and challenging sleeping arrangements, prompting travelers to seek alone time within less than a day (19.6 hours) into the trip on average. To avoid sleeping on the floor (26%) or making do with the couch (22%), one in four travelers will opt for a hotel or motel this holiday season.

 

Late Planning

This holiday season, Americans are juggling the excitement of celebrations and travel with the realities of a busy and challenging year. Motel 6 found that holiday travelers expect to plan their trips three weeks in advance on average, with some (23%) not planning to book ahead at all. It’s no wonder that holiday travel plans are often left to the last minute, with many delaying their holiday bookings due to financial constraints (39%) or in hopes of finding better deals (35%), which in turn causes stress (64%). Discounts play a big role in influencing these budget-conscious travelers (21%). Through My6, the free membership program from Motel 6 and Studio 6, travelers can enjoy a minimum of 6% off every stay, as well as hundreds of added benefits in travel, streaming, and food from companies like Hulu, DoorDash and GetUpside (gas).

 

“It’s no secret that the holiday season brings joy and togetherness, but when paired with travel woes and high costs, the reason for the season can get lost,” said Arrowsmith. “No matter if you are walking in or planning in advance, Motel 6 and Studio 6 offer budget-friendly locations so you can indulge in the best parts of the most wonderful time of the year.”

 

A complete list of survey results can be found here. To book a stay at one of the nearly 1,500 Motel 6 or Studio 6 properties across the U.S. and Canada, visit www.motel6.com or www.studio6.com.

 

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About the Survey 

This random double-opt-in survey of 2,000 Americans who celebrate winter holidays was commissioned by Motel 6 between September 18 and September 20, 2024. It was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).

 

About Motel 6 and Studio 6 
Motel 6 and Studio 6 are leading economy lodging brands with nearly 1,500 locations throughout the United States and Canada. Since 1962, Motel 6 has been known as the trusted place to find a clean, comfortable room at a fair price. Studio 6 welcomes travelers in an extended stay capacity, offering fully furnished kitchens, linens, cookware and free Wi-Fi at an inclusive, transparent rate competitive to other economy extended stay hotels. Both pet-friendly brands were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. For more information, please visit www.motel6.com and www.studio6.com. For franchise information, please visit www.g6hospitality.com.

 

 

Media Contact:

Haley Klein

231-883-6011

haley.klein@zenogroup.com

 

Motel 6 Reveals its Latest Gem in Niagara Falls, Ontario!

TORONTO, ON (August 21, 2024) – Realstar Hospitality is delighted to announce the grand opening of its newest Motel 6 location in the heart of Niagara Falls, Ontario. This exciting addition enhances Realstar Hospitality’s expanding network of Motel 6 and Studio 6 locations across Canada, offering travellers even more choices for exceptional stays.

“We are thrilled to become part of the Motel 6 family,” said Randy Mahil, proud owner of the newly opened Motel 6. “Our team is dedicated to delivering outstanding service and unbeatable value to travellers visiting Niagara Falls.”

Guests at this new location can enjoy modern and comfortable guestrooms, each equipped with flat-screen TVs and free Wi-Fi. The hotel also boasts free parking, an outdoor pool, and an on-site restaurant, ensuring a memorable stay for all.

“Niagara Falls is a vibrant, diverse and highly sought-after destination,” said Irwin Prince, President & COO of Realstar Hospitality. “As we continue to expand our portfolio of Motel 6 and Studio 6 locations nationwide, we look forward to introducing more great hotels like this one in the near future.”

Conveniently located at 5553 Ferry Street, Motel 6 – Niagara Falls is just minutes away from the city’s top attractions, such as the world-famous Horseshoe Falls, Skylon Tower, and Fallsview Casino. The hotel’s proximity to the Rainbow International Bridge also offers easy access to the New York border, making it an ideal choice for visitors exploring one of Canada’s premier tourist destinations and its international surroundings.

Reservations for Motel 6 – Niagara Falls can be made by visiting motel6.com or by calling 1.800.4MOTEL6 (1.800.466.8356).

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About Realstar Hospitality
In 2003, Realstar Hospitality Corp. acquired the master franchise rights for the Motel 6 and Studio 6 brands in Canada. Realstar Hospitality also holds the master franchise rights for one other hotel brand in Canada and is a subsidiary of Realstar Group. The international, privately held Realstar Group was founded over 45 years ago and has offices in Toronto, Canada and London, England. The company is a leader in the ownership and operation of multi-unit residential real estate, sports, entertainment and other community event facilities and hotels in both the limited service and full-service sectors.

About Motel 6
Motel 6 is an economy lodging brand with franchised locations throughout the United States and Canada. For more than 30 years, Motel 6 has been known to “leave the light on,” for its guests, earning the chain the highest brand recognition in the economy lodging segment. Named the 2022 Best Budget-Friendly Hotel Brand by USA Today’s 10Best Readers’ Choice Awards, Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information or to find a Motel 6 near you, visit Motel6.com.