G6 Hospitality Unveils New Construction, Dual-Brand Property in North Platte, Nebraska

Brand new Motel 6/Studio 6 location offers travelers more economy and extended stay options in Northeast Nebraska

DALLAS, July 29, 2020 – G6 Hospitality, owner, operator and franchisor of the Motel 6 and Studio 6 brands, today announced the opening of a new construction dual-brand Motel 6/Studio 6 in North Platte, Nebraska—the first in the area to feature the iconic brand’s new design, which was announced at the Americas Lodging Investment Summit last year. The new hotel, owned by Highland Hospitality, LLC, will provide additional lodging options in the area, whether in town for just a night or for a longer stay.

“We are thrilled to bring a newly constructed dual-brand Motel 6/Studio 6 property to North Platte,” said Mike McGeehan, Chief Development Officer, G6 Hospitality. “Offering both our Motel 6 and Studio 6 brand experiences under one roof caters to our guests’ varied lifestyle and travel needs, be it leisure or business, and allows our owners the opportunity to attract two different guest segments to the property.”

The dual-brand hotel is located at 2701 Halligan Drive in North Platte, Nebraska, and houses the second Studio 6 branded hotel in the state. The property is the first in the state to feature the latest Motel 6 and Studio 6 prototype rolling out in select locations throughout the U.S. The modern, clean design includes elements such as new sleek wood-effect flooring, white quartz countertops and a bold sophisticated color palette featuring teal and yellow, with secondary colors of red, warm grays and white. Located near the Platte River and the scenic Iron Eagle Golf Course, the location boasts 91 total guest rooms, divided almost evenly between the Motel 6 and Studio 6 design layouts. All 46 of the Studio 6 rooms include kitchenettes, perfect for those long-term guests, and every room on the property includes a memory foam mattress on the bed. As with all Motel 6 and Studio 6 locations, four-legged family members are also welcome.

Motel 6 recently announced “Clean@6,” a comprehensive initiative designed to ensure that guests feel confident when staying at any of the brands’ nearly 1,400 locations across the U.S. and Canada. Since the onset of the global health crisis, the company has partnered with medical experts and its franchise owners to adopt a thoughtful and proactive approach to serve guests and protect against the spread of viruses. The approach includes enhanced cleaning and sanitization protocols, as well as social distancing in all common areas. For more information, visit https://g6hospitality.com/g6-hospitality-announces-clean6-program/.

To book a stay at the new North Platte property, visit www.motel6.com or www.staystudio6.com. For more information and details on franchising with G6 Hospitality, please visit g6hospitality.com/franchising.

About G6 Hospitality LLC
G6 Hospitality owns, operates, and franchises nearly 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. Having opened its 1,200th franchise location in 2018, G6 Hospitality also has plans to franchise the Hotel 6 and Estudio 6 brands in Central America. Headquartered in Dallas (Carrollton), Texas, G6 Hospitality recently placed 73rd in Entrepreneur Magazine’s 40th Annual Franchising 500. The company also ranked No. 1 in the 2020 Military Friendly® Employer survey in its revenue category and named a 2019 “Best for Vets” employer by Military Times. For more information please visit www.g6hospitality.com.

About Motel 6
Motel 6 helps travelers save more for what they travel for with nearly 1,400 company owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 29 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.

About Studio 6
Studio 6 helps travelers save more for what they travel for at its nearly 150 locations in key extended stay markets in the U.S. such as Atlanta, Dallas, Houston, Seattle and Canada. The first Studio 6 location opened in El Paso, TX, in 1998 with the transformation of an existing Motel 6, allowing guests to “Extend your stay, not your budget®” as the tagline suggests. The brand was recently named “Home Away From Home” by the Franchise Times’ Zor Awards. The studios feature living areas and fully furnished kitchens along with linens and cookware and free Wi-Fi at an inclusive, transparent rate, competitive to the economy extended stay tier. Studio 6 is franchised by G6 Hospitality LLC. For more information, visit staystudio6.com.