G6 Hospitality Reinforces Commitment and Strengthens Partnerships to Help Combat Human Trafficking Across Industries

DALLAS, January 11, 2021 – G6 Hospitality, the parent company of the Motel 6 and Studio 6 brands, is committed to doing its part to end human trafficking in all forms and to help increase awareness of this global crime as the nation recognizes Human Trafficking Awareness Month in January.

“There is nothing more important to us than creating a safe environment and positive experience for our guests and team members,” said Rob Palleschi, CEO of G6 Hospitality. “Wear Blue Day is an important reminder of the role we all must play to combat all forms of human trafficking in the hospitality industry and beyond.”

G6 Hospitality takes a proactive, zero-tolerance stance on human trafficking and has implemented a comprehensive awareness, training and response program to help address this worldwide problem within the communities it serves. Every year, all Motel 6 & Studio 6 property team members are required to participate in the company’s proprietary Room Next Door anti-human trafficking training or the Asian American Hospitality Association’s “BEST” anti-human trafficking training provided to their hotel team members. The company has found success in this approach as all team members share an active role in identifying the signs and proactively responding to fight trafficking.

The company recently partnered with A21, a leading organization dedicated to fighting human trafficking at a local, domestic, and international level. During the upcoming Americas Lodging Investment Summit, G6 Hospitality and industry peers will engage in a discussion led by A21 on anti-human trafficking efforts in the hospitality sector.

G6 Hospitality continues to strengthen its partnerships with a range of organizations that include the Texas Businesses Against Trafficking Alliance, the American Hotel & Lodging Association and ECPAT, as well as groups that directly provide services and support to survivors including New Friends, New Life and Truckers Against Trafficking. In addition, G6 is pleased to announce a new partnership with the It’s A Penalty campaign which operates around major sporting events to prevent abuse, exploitation and trafficking worldwide. The company is also proud to have been the first hospitality company invited to participate in the International Association of Human Trafficking Investigators conference in 2021.

G6 Hospitality will continue to identify additional opportunities to work with organizations at the forefront of anti-trafficking efforts to shine a light on this societal problem.

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About G6 Hospitality LLC
G6 Hospitality owns, operates and franchises more than 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. In 2021, Franchise Rankings named Motel 6 a No.5 Motel Franchise and listed Studio 6 as a No. 6 Best Hotel Franchise. The company also ranked a Top 10 Military Friendly® Employer for 2022 and named a 2021 “Best for Vets” employer by Military Times. For more information please visit www.g6hospitality.com.

Holiday Travel in 2021 to Increase with 70% of Americans Planning to Take a Roadtrip

Motel 6 releases new survey results ahead of the holidays, showing travelers ready to hit the road and spend the festivities with loved ones 

DALLAS, November 16, 2021 – Motel 6 today releases its fourth annual holiday survey, revealing that nearly seven in 10 (70%) of those planning to travel for the holidays this year will be road-tripping to their destination. The poll surveyed over 2,000 individuals and found that 82% believe it is important to spend that time with loved ones, and the average traveler will be driving over nine hours this holiday season – journeying over 600 miles to reach their destination. Of those planning to travel this year, one in three (32%) stayed home last year. When it comes to accommodations, nearly half say they’d consider a hotel or rental just for some privacy.

Once they reach their destination, travelers are looking forward to indulging in classic holiday traditions with loved ones. In fact, the most eagerly anticipated traditions among those polled this year include baking cookies (51%), watching holiday movies (50%) and decorating the home (43%).

Out of those respondents who changed their holiday up a bit in 2020, almost nine in 10 (88%) admitted that last year’s newly minted traditions would follow them into this holiday season. For example, one in three (35%) cited Zoom holiday calls with extended family as their favorite new holiday activity.

“We are thrilled to see the continued resurgence in travel across North America,” said Rob Palleschi, CEO of G6 Hospitality. “Those looking for a place to rest this holiday season can count on Motel 6 to provide a clean and comfortable room at an affordable rate, whether we are part of their journey or their destination.”

American holiday travelers are hopeful for a more peaceful experience this year, with nearly three-quarters (67%) of respondents anticipating their holiday trips to be more relaxing in 2021 after people had to change up their holiday plans last year.

Two-thirds of survey respondents plan to travel with their immediate family this holiday season, and nearly two in five (38%) will be bringing along their pets. In particular, they’re most excited to reconnect with their siblings (46%), parents (45%) and extended family (42%).

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About the Survey
The survey was commissioned by Motel 6 through SWNS Media Group, who conducted an online survey among n = 2,000 U.S. grandparents aged 41+ (nationally representative sample). The survey was conducted on April 20-23, 2021 and has a margin of error of +/- 3 percentage at a 95 percent confidence level.

About Motel 6
Motel 6 is an economy lodging brand with nearly 1,400 company owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 30 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information, visit www.motel6.com.

Seven in 10 Americans Planning to Travel with Their Pet This Year Say Their Pet Deserves a Getaway

Motel 6 partners with Patriot PAWS to share pet travel safety tips. 

DALLAS, August 18, 2021 – New research from Motel 6 reveals that as Americans are hitting the roads, they will be doing so with their pets, as the majority (54%) of cat and dog owners noted they plan to travel with their pet in the next year. The economy lodging brand where pets always stay free released new survey data of 1,000 U.S. individuals planning to travel with their pet in the next year.

The poll found that nearly seven in 10 (68%) say their pet deserves a getaway this year, but only 8% of respondents prepare for a trip with their four-legged friend by researching pet-friendly travel websites. To help travelers enjoy a much-needed break with their pet, Motel 6 has teamed up with Patriot PAWS, an organization dedicated to training and providing service dogs to disabled American veterans and others in need, to share tips on how to do so safely.

“Traveling with your pet is great for socialization and training, especially for younger animals,” says Dr. Rhonda Phillips, veterinarian and Patriot PAWS Board Member. “Just a few simple steps like thinking twice while packing, making pit stops along the way and doing some research before your trip can help take away some of the stress pet owners may have about traveling with their furry friends.”

Preparing For a Trip With a Pet
Dr. Phillips notes that preparation is key when traveling with a pet, and it’s important for pet owners to bring their pet’s food, water and toys when traveling as the familiarity helps ease any anxiety. In fact, two in five (41%) individuals planning to travel with their pet in the next year agree that their pet can’t travel without their favorite toy. Dr. Phillips also suggests speaking with a veterinarian before traveling if the pet is prone to anxiety or nausea during travel so they can provide any further tips specific to the four-legged friend.

Getting There
More than one-third of those planning to travel with their pet within the next year (39%) say the next trip they plan to take is a road trip. Dr. Phillips and Patriot PAWS advise that traveling with an assortment of entertainment such as catnip toys for cats, or tug and chew toys for dogs, will help keep the animal’s mind busy and from feeling bored or isolated during the trip. In fact, the majority of individuals planning to travel with their pet in the next year (52%) admit to talking to their pet while they drive, and over a third of respondents (31%) say they even have a special music playlist for their pet.

While road tripping, it is crucial for pets to have regular bathroom breaks and stretch their legs, just like humans. Dr. Phillips recommends stopping every two to four hours, depending on the age and size of the animal.

Arriving at Your Destination
While three-quarters (75%) of individuals planning to travel with their pet in the next year love traveling with their pet, 44% say that the biggest hurdle is finding pet-friendly lodging accommodations. Nearly two in three (65%) individuals planning to travel with their pet in the next year believe pet-friendly hotels should not charge extra for a pet.

Dr. Phillips recommends identifying hotels where pets stay for free, such as Motel 6, which never charges extra for four-legged guests. Find more information on Motel 6’s pet policy here.

“We believe pets and service animals are part of the family which is why they stay free at any of our locations across the U.S.,” said Rob Palleschi, CEO of Motel 6. “Pet parents are ready to hit the open road with their four-legged friends, and we welcome them wherever their journey takes them. As always, we’ll leave the light on. For pets and their owners.”

In partnership with Patriot PAWS, Motel 6 sponsors the training of service dogs to donate to disabled veterans as part of its ongoing commitment to give back to the veteran community. Learn more about Patriot PAWS here.

Motel 6 remains committed to following CDC guidelines and maintaining safe and clean hotels for its valued guests. Learn more about the brand’s Clean@6 program here.

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About the Survey
The survey was commissioned by Motel 6 through SurveyMonkey, who conducted an online survey among n = 1,000 U.S individuals that own a pet cat or dog and plan on traveling with their pet in the next year aged 18-99 (nationally representative sample). The survey was conducted on June 19 and has a margin of error of +/- 2.925% percentage.

About Motel 6
Motel 6 is an economy lodging brand with company owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 30 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information, visit www.motel6.com.

About Patriot PAWS
The mission of Patriot PAWS is to train and provide service dogs of the highest quality at no cost to disabled American Veterans and others with mobile disabilities and post-traumatic stress disorder (PTSD) in order to help restore their physical and emotional independence. Founded by professional dog trainer, Lori Stevens, Patriot PAWS has placed more than 230 service dogs since 2006, when it was designated as an official 501(c)(3) nonprofit organization. Patriot PAWS trains their dogs with the help of volunteer Puppy Raisers in the Dallas-Fort Worth area, and student Puppy Raisers at Texas A&M University in College Station, Texas. They also have an innovative, 13-year partnership with the Texas Department of Criminal Justice where inmate trainers live and work with the dogs in prison. For more about Patriot PAWS, please visit their website at www.patriotpaws.org.

G6 Hospitality Promotes New Chief Human Resources Officer

DALLAS, June 21, 2021 – G6 Hospitality, the parent company of Motel 6 and Studio 6 brands in the United States and Canada, today announced the promotion of Mike Moore to Chief Human Resources Officer. In his new role, Moore is responsible for the organization’s people strategy, including brand culture, team member engagement, talent acquisition and development, and compensation. As part of the executive leadership team, he will report directly to CEO Rob Palleschi.

“For us it is important to ensure Motel 6 and Studio 6 are places where our team members choose to work and our guests choose to stay, and with Mike at the helm we’ll no doubt continue to deliver and build on that pledge,” said Palleschi. “Mike’s passion for people, industry knowledge and dedication to the business positions him to lead in this integral role.”

Moore brings more than 20 years of human resources experience to his role and for the past decade has served in various capacities throughout the company, including training, field and corporate HR, administrative services and recruiting. Prior to joining G6 Hospitality, Moore worked for FedEx Kinko’s where he was responsible for providing strategic and day-to-day operational direction, leadership and guidance for field HR functions, and Levitz Furniture managing operations and training.

Over the past year, Moore led the company’s system-wide integrated COVID-19 response, managing the ongoing developments and deploying real-time enhanced protocols in response to the global health crisis.

A SHRM Certified Professional (SHRM-CP) and a Professional in Human Resources (PHR), Moore holds a Bachelor of Science in Leadership and Management degree from Kennedy Western University.

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About G6 Hospitality LLC
G6 Hospitality owns, operates and franchises nearly 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. The company also ranked No. 1 in the 2020 Military Friendly® Employer survey in its revenue category and named a “Best for Vets” employer by Military Times. In 2020, Motel 6 was named the “Best Budget-Friendly Hotel Brand” in USA TODAY’s 10Best Readers’ Choice Awards. For more information please visit www.g6hospitality.com.

Motel 6 to Offer Samsung Galaxy Smartphones to New My6 Members

DALLAS, June 17, 2021 – Motel 6 today announced it will offer Samsung Galaxy Smartphones to new users of the brand’s My6 member program. Guests who complete a stay at one of the 1,400 Motel 6 or Studio 6 locations throughout the U.S. by Labor Day are eligible for the limited time offer.

To take advantage, guests can join My6 at no cost on Motel6.com through the Samsung promotion page. Once registered as a new member and logged into their My6 account, guests can book their reservation. Following a stay on or before Monday, September 6, 2021, the new My6 member will receive an email with an exclusive link to redeem a Samsung Galaxy Smartphone when paying for two months of wireless service. The offer includes no annual contracts and unlimited talk and text.

“We are proud to offer Samsung Galaxy Smartphones to new members joining My6 and is another way to say ‘welcome back’ to our guests as they begin to return to travel this summer,” said Adam Cannon, Vice President, Brand Management at G6 Hospitality, owner, operator and franchisor of the Motel 6 and Studio 6 brands. “Motel 6 is committed to serving our guests wherever the road may take them, and we look forward to welcoming them the next time they need a clean, comfortable and affordable place to stay.”

My6 members have access to the best available rates and can enjoy an expedited booking process online or through the app at any Motel 6 or Studio 6 property across the U.S. and Canada. The My6 app is currently available for download in the Apple App and Google Play stores.

Motel 6 remains committed to following the CDC guidelines and to doing its part in maintaining safe and clean hotels for its valued guests. Learn more about the brand’s Clean@6 program here.

Terms & Conditions: Free phone offer is available when you pay $100 for 2 months of service. Service may be changed or cancelled after the second month. Service includes talk, text and data. No annual contracts or credit check required; service subject to certain terms. See order page for complete and current offer details. Purchase requires a valid credit card or debit card with verified billing address. Gift cards cannot be used. State and local taxes are included. Shipping costs may apply. The offer, terms, device and plan are subject to change. Service may not be available in all markets. Rules and other restrictions may apply. Void where restricted or prohibited by law. Limited time offer and only valid in the United States. Available while supplies last.

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About Motel 6
Motel 6 is an economy lodging brand with nearly 1,400 company owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 30 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information, visit Motel6.com.

More Than Half of Grandparents Plan to Visit Grandchildren for First Trip When They Return to Travel

Motel 6 encourages Grand Introductions and releases new survey results highlighting the bond between grandparents and grandchildren. 

DALLAS, May 19, 2021 – Two in five (42%) U.S. grandparents have had a grandchild born since the beginning of the COVID-19 pandemic, according to new research from Motel 6. The economy lodging brand released a new survey revealing that as it becomes safe to travel again, 56% of grandparents said the first trip they’re planning to take is to see their grandchildren — with almost half (48%) already in planning their visit.

“As more and more Americans feel ready to travel again, we are thrilled to be able to take part in some of these much-needed family reunions,” said Rob Palleschi, CEO of G6 Hospitality. “We will continue to leave the light on for all guests, whether that be grandparents staying with Motel 6 on the way to visit family or as a way to socially distance and remain safe for upcoming family visits.”

The survey, which polled 2,000 U.S. grandparents, found that it has been over seven and a half months since the average grandparent has last seen their grandchildren in person. Additionally, three in five (59%) grandparents spent less time with their grandchildren because of the pandemic — and, of those, 82% said that was the hardest part of the past year.

Ready to reunite
This separation over the past year has been especially difficult for grandparents, and of those who have not yet met their new grandchild, nearly 70% say it’s what they’re looking forward to most after the pandemic.

Future Trips
One-fifth (21%) of grandparents said at least one grandchild lives out of driving distance, although three in five (59%) said they plan to spend more time with their grandchildren in the coming year than ever before. The top three places that grandparents are most looking forward to traveling with their grandkids are mountains, beaches and campgrounds.

Motel 6 remains committed to following CDC guidelines doing its part in maintaining safe and clean hotels for its valued guests. Learn more about the brand’s Clean@6 program here.

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About the Survey
The survey was commissioned by Motel 6 through SWNS Media Group, who conducted an online survey among n = 2,000 U.S. grandparents aged 41+ (nationally representative sample). The survey was conducted on April 20-23, 2021 and has a margin of error of +/- 3 percentage at a 95 percent confidence level.

About Motel 6
Motel 6 is an economy lodging brand with nearly 1,400 company owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 30 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information, visit www.motel6.com.

Motel 6 Announces New Benefits for AARP Members

DALLAS, April 14, 2021 – Motel 6, the economy lodging brand, is proud to offer additional savings to AARP members. Motel 6 and Studio 6 locations now offer AARP members new benefits, including 10% off room rates, as well as the ability to request a late checkout until 2 p.m. at no additional cost, when available.

“As the desire to safely return to travel grows, we are continuing to leave our lights on for guests in need of a place to stay, which is why we are proud to bring additional benefits to AARP members,” said Rob Palleschi, chief executive officer at Motel 6. “Whether visiting family for the first time since the start of the health crisis or just in need of a clean, comfortable room, AARP members can feel confident staying with us when they are ready to hit the road once again.”

Motel 6 and Studio 6 hotels feature complimentary Wi-Fi, expanded cable TV and pet-friendly rooms at no extra cost, while many also boast free parking and guest laundry facilities*.

“These expanded benefits, exclusive to AARP members, are designed to help people save more money at both Motel 6 and Studio 6 locations,” said Victoria Borton, vice president of Lifestyle Products & Services at AARP Services Inc. “Motel 6 brings its iconic brand recognition, while Studio 6 offers additional amenities for those members looking for an extended stay. While the travel industry continues to adapt for people eager to safely travel again, we know that Motel 6 will practice enhanced cleanliness protocols and provide AARP members with reliable benefits.”

To ensure guests feel confident when staying at any of the brand’s locations across the U.S. and Canada, Motel 6 recently announced the “Clean@6” initiative. Since the onset of the global health crisis, the company has partnered with medical experts and its franchise owners to adopt a thoughtful and proactive approach to serve guests and protect against the spread of viruses. The approach includes enhanced cleaning and sanitization protocols, as well as social distancing in all common areas.

The AARP member discount is available at all Motel 6 and Studio 6 locations. AARP members can book online or call Motel 6 and Studio 6 at 855-478-4752 to book and mention the AARP member discount. Please note a valid AARP membership and ID# are required at check-in. Not an AARP member? Join or Renew for exclusive benefits at Motel 6 and Studio 6.

To book a stay at one of the nearly 1,400 Motel 6 or Studio 6 properties across the U.S. and Canada, visit www.motel6.com.

*Due to the global health crisis, some amenities may be suspended. Contact your destination directly to find the latest information.

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About Motel 6
Motel 6 helps travelers save more for what they travel for with nearly 1,400 company owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for almost 30 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including Wi-Fi Internet access, local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.

About AARP Services
AARP Services, founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP’s millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.

About AARP
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications: AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org, www.aarp.org/espanol or follow @AARP, @AARPenEspanol and @AARPadvocates, @AliadosAdelante on social media.​

AMERICANS SPENT 176 HOURS SCROLLING SOCIAL MEDIA FOR TRAVEL INSPIRATION THIS YEAR, DATA REVEALS

Recent travel survey from Motel 6 finds Americans are eager to travel and are making plans for 2021 trips.

DALLAS, March 30, 2021 – The average American spent 176 hours scrolling social media for travel inspiration throughout the past year, according to new research from Motel 6. On the heels of the one-year anniversary of the health crisis, the economy lodging brand released a survey revealing that three in five (60%) Americans experienced a stronger desire to travel in the past 12 months than in a normal year and hope to turn that into a reality in 2021.

The survey, which polled 2,000 U.S. adults, found that one in four (24%) respondents have been scrolling for travel inspiration this past year as an outlet for their pent-up desire to travel. Of those who have been scrolling through social media, three-fourths (76%) said it has made them want to travel more, and almost two-thirds (63%) said it has helped them remain happy over the course of the last unprecedented year.

“We are starting to see a great deal of enthusiasm for returning to travel, and as the survey results demonstrate, travelers have been dreaming about and planning for that day for some time, no doubt a welcome distraction throughout the health crisis,” said Rob Palleschi, CEO of G6 Hospitality. “When travelers are ready to hit the road again, we’re here to help them do so safely. We want our guests to know that we will continue to ‘leave the light on’ for those in need of a clean, comfortable and affordable place to stay as they prepare for travel during these unprecedented times.”

What travelers need to feel safe
Three-quarters (76%) of Americans weren’t able to travel as much as they had hoped during 2020 and it’s been almost seven months since the average respondent last traveled for fun. On top of that, 55% of respondents said they’re waiting to travel until after they have personally received the COVID-19 vaccine.

However, 7 in 10 (69%) have travel plans for 2021 and the respondents who feel safe traveling in 2021 are most likely to travel by car (54%), leading to more than half (56%) of Americans saying they’re more likely to take a road trip in 2021 than in previous years.

Three in five (58%) respondents stated that they’re worried about staying with family or friends due to the ongoing health crisis, therefore half (49%) of respondents are more likely to stay at a hotel if traveling this year. Requirements to wear masks in public areas (45%), knowing about enhanced cleaning services (38%) and capacity limitations (37%) are the top things that would make respondents feel safer when staying at a hotel or motel this year.

“In the early days of the crisis, we launched Clean@6, an initiative aimed at enhancing cleaning and sanitation, physical, and social distancing and safe behavioral practices for everyone,” said Palleschi. “Travel looks different now, so we continue to evolve and are doing everything we can to help travelers feel safe and confident the next time they walk through our doors.”

Motel 6 will leave the light on for those traveling safely this year, with reservations available at motel6.com. Motel 6 remains committed to following the guidelines of the CDC and to doing its part in maintaining safe and clean hotels for its valued guests. Learn more about the brand’s Clean@6 program here.

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About the Motel 6 Travel Survey
The travel survey was commissioned by Motel 6 through SWNS Media Group, who conducted an online survey among n = 2,000 U.S. adults aged 18+ (nationally representative sample). The survey was conducted on Feb. 25–March 4, 2021 and has a margin of error of +/- 3 percentage at a 95 percent confidence level.

About Motel 6
Motel 6 helps travelers save more for what they travel for with nearly 1,400 company owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 30 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges and expanded cable channel line-up. Most locations offer guest laundry facilities. For more information, visit www.motel6.com.

G6 Hospitality Reaffirms Commitment to Combating Human Trafficking During National Slavery and Human Trafficking Prevention Month

DALLAS – JANUARY 4, 2021 – G6 Hospitality, parent company of the Motel 6 and Studio 6 brands, reaffirms its commitment to raising awareness about human trafficking and supporting the important work being done across industries to end human trafficking.

“G6 Hospitality is deeply committed to doing our part to end human trafficking in all forms and to helping increase awareness about this global crime,” said Rob Palleschi, CEO of G6 Hospitality. “Through enhanced training, continuous education, and ongoing partnerships and advocacy work, we remain committed to working with our franchise partners, the hospitality industry and other businesses to continue to combat human trafficking.”

G6 Hospitality takes a proactive, zero-tolerance stance on human trafficking and the company is dedicated to ensuring the safety and well-being of our guests, our team members and the communities in which we operate.

Anti-Human Trafficking Policies & Partnerships
G6 Hospitality actively partners with of a number of organizations committed to combatting human trafficking and continues to examine, evolve and implement a variety of practices that enhance on-property procedures; train employees and franchise partners, and advocate for the well-being of victims. A few of those initiatives and partnerships include:

  • Internal Initiatives: G6 Hospitality has proactively introduced a range of internal initiatives emphasizing awareness, education, training and survivor support. The company has also put in place a Rapid Response Team to respond to reports of suspected human trafficking at G6 branded hotels.
  • American Hotel & Lodging Association: G6 Hospitality actively participates in the AHLA’s No Room for Trafficking campaign – a comprehensive approach to fight human trafficking with the goal of educating and training every hotel worker on this growing worldwide issue.
  • ECPAT-USA: G6 Hospitality signed the child rights organization’s Tourism Child-Protection Code of Conduct – a joint venture of the tourism and hospitality sectors designed to end the commercial sexual exploitation of children.
  • Texas Businesses Against Trafficking Alliance: G6 Hospitality works with organizations that are focused on bringing stakeholders from across different industries into the fight against human trafficking and the company was the first hotel brand to become a member of the Texas Businesses Against Trafficking Alliance.
  • Truckers Against Trafficking: The company partners with Truckers Against Trafficking, a national not-for-profit organization that trains members of the trucking, bus and energy industries to assist law enforcement in the recognition and reporting of human trafficking, in order to aid in the recovery of victims and the arrest of perpetrators.
  • New Friends New Life: G6 Hospitality announced in 2020 a three-year partnership with Dallas-based New Friends New Life, an organization committed to supporting survivors of human trafficking through programs such as job training, interim financial assistance, education, mental health treatment and spiritual support.

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About G6 Hospitality LLC
G6 Hospitality owns, operates and franchises nearly 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. The company also ranked No. 1 in the 2020 Military Friendly® Employer survey in its revenue category and named a 2019 “Best for Vets” employer by Military Times. In 2020, Motel 6 was named the “Best Budget-Friendly Hotel Brand” in USA TODAY’s 10Best Readers’ Choice Awards. For more information please visit www.g6hospitality.com.

Motel 6 Names Barkley as New Agency of Record for Advertising and Marketing

DALLAS, Nov. 30, 2020 – Motel 6, the leading economy lodging brand, has selected Barkley, a Kansas City-based independent agency known for building modern brands for modern consumers, as its new agency of record. The decision comes after an agency review and request-for-proposal process, which kicked off earlier this year and narrowed a field of agencies before awarding the business to Barkley this month.

“Motel 6 is an iconic brand with a 58-year history leading the economy lodging segment. A large part of that success has been our commitment to keeping the light on for our guests and being there when and where they need us – and that has been a considerable advantage for us in a year like 2020,” said Rob Palleschi, CEO of G6 Hospitality. “Still, you can’t continue to lead a category in today’s environment without evolving, which is why we are excited to be partnering with Barkley to advance our strategic vision for the brand and shine a fresh, new light on a legacy brand.”

In the past few years, Motel 6 has implemented a number of initiatives to restructure and evolve the business in ways that place greater emphasis on its brand management.  As part of these changes, the company appointed Adam Cannon to the newly created role of vice president of brand management, and in this capacity he will be managing the Barkley relationship.

Simultaneously, Motel 6 has added 98 franchise properties to its portfolio in 2020 and continues to project similar growth into 2021. The introduction of new Brand Standards across independently owned properties and a renewed commitment to consistency around quality, safety, and service through those standards has been a key focus for the brand management team.

“As an iconic and beloved symbol of travel, we’re excited to partner with Motel 6 on the next chapter in the brand’s trajectory,” says Jason Parks, Chief Growth Officer at Barkley. “We’re excited to build on their rich history and strong foundation to bring bold new ideas to build an even stronger whole brand designed for the modern consumer.”

Barkley has a strong track record of helping travel and tourism brands connect with their audiences, as well as expertise in building inclusive campaigns that reach a broad range of consumers.

Barkley will be working with Motel 6 on several key initiatives in 2021, including a ‘return to travel’ campaign, expanding its reach to guests, and aligning across multi-channel marketing efforts.

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About G6 Hospitality LLC
G6 Hospitality owns, operates, and franchises nearly 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada. Having opened its 1,200th franchise location in 2019, G6 Hospitality also has plans to franchise the Hotel 6 and Estudio 6 brands in Central America. Headquartered in Dallas (Carrollton), Texas, G6 Hospitality recently placed 73rd in Entrepreneur Magazine’s 40th Annual Franchising 500. The company also ranked No. 1 in the 2020 Military Friendly® Employer survey in its revenue category and named a 2019 “Best for Vets” employer by Military Times. For more information please visit www.g6hospitality.com.

About Barkley
Barkley is an independent, creative idea company committed to knowing the modern consumer better than anyone because that’s the only way to build a whole brand. We do this through our three idea centers: transformation + strategy, design + experience, and communications + activation.